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06

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06

  1. 1. 모바일$비즈니스 • BM • • • vs • TV BM 김지현 oojoo@daum.net http://twitter.com/oojoo http://oojoo.co.kr12 3 15
  2. 2. 혁신의$혁신을$거듭하는$모바일$비즈니스12 3 15
  3. 3. 모바일$비즈니스의$종류 쿠폰 광고 카머스 콘텐츠 앱 판매 앱 판매 쿠폰 광고 콘텐츠 카머스12 3 15
  4. 4. BM 카머스 어플판매 10% 10% 브랜드PR 5% 콘텐츠판매 15% 서비스연계 25% 아이템판매 5% 광고 30%12 3 15
  5. 5. Strategy12 3 15
  6. 6. New$PR12 3 15
  7. 7. 모바일$카머스 http://goo.gl/0I7e12 3 15
  8. 8. eBay$Fashion$App http://goo.gl/DiJRs12 3 15
  9. 9. 12 3 15
  10. 10. In-App Purchase : DB12 3 15
  11. 11. Premium$Service12 3 15
  12. 12. 유통의$혁신12 3 15
  13. 13. Traffic$will$make$Money.12 3 15
  14. 14. 우리의 24시간 중 얼마나? Paper Pad (0.2) (1.0) TV (2.0) Paper (0.6) TV 스마트폰 (2.0) (3.0) 스마트폰 (0.5) PC (2.0) PC (3.0) TV PC 스마트폰 Paper Pad12 3 15
  15. 15. 모바일$마케팅12 3 15
  16. 16. Daum의$모바일$광고12 3 15
  17. 17. 모바일$검색12 3 15
  18. 18. near-time$Ad http://pleet.me12 3 15
  19. 19. • 미디어윌벼룩시장 연간 3200억 • 생활정보지 수백 곳, 연간 5000억 • 구인구직, 생활용품판매와 교환, 중고차 매매와 부동산 정보 =일 5000건 • 줄광고 1만원, 박스광고 5만원12 3 15
  20. 20. 입체적인$서비스,$SNS Relation Place Time12 3 15
  21. 21. Ad12 3 15
  22. 22. iAD12 3 15
  23. 23. New$Ad12 3 15
  24. 24. BIG$DATA와$PATTERN12 3 15
  25. 25. 소셜$속$DATA12 3 15
  26. 26. 집단지성의$참여12 3 15
  27. 27. 아고라$폭설지도12 3 15
  28. 28. 진화하는$서비스$모델12 3 15
  29. 29. 모바일웹$vs$앱12 3 15
  30. 30. 너무$많은$어플.$주목받기$어려운$시장!12 3 15
  31. 31. 모바일$어플의$한계 출처 : http://durl.kr/bg8n12 3 15
  32. 32. 12 3 15
  33. 33. 매일,$오래,$자주$실행하게$하는$어플의$한계 출처 : http://durl.kr/bgbr12 3 15
  34. 34. 모바일웹의$사용량은$증가$추세 출처 : http://durl.kr/bg8k 출처 : http://durl.kr/bg8s12 3 15
  35. 35. 12 3 15
  36. 36. 어플$선택의$명확한$이유 P2P Personalization UX Push Perfomance Offline12 3 15
  37. 37. 12 3 15
  38. 38. 모바일웹의$사례12 3 15
  39. 39. 12 3 15
  40. 40. html512 3 15
  41. 41. html5$기반의$youtube m.youtube.com12 3 15
  42. 42. 모바일웹$사례 • http://m.sevnthsin.com/iphone • http://iphone.appleinsider.com • http://nclud.com • http://m.geeksquad.com • http://iphone.livescore.com • http://m.dpto.com.br • http://iphone.14four.com • http://www.afpbb.com/i • http://www.idean.com/iphone/spin • http://www4.popcap.com/iphone/games/ejeweled12 3 15
  43. 43. HTML5로의$진화 출처 : http://durl.kr/bgc812 3 15
  44. 44. 12 3 15
  45. 45. 인터랙티브한$HTML512 3 15
  46. 46. 무엇이$웹이고$어플인가?12 3 15
  47. 47. 웹$-$모바일웹$-$앱의$상관관계12 3 15
  48. 48. 대기화면과$HUB$&$모바일웹12 3 15
  49. 49. http://goo.gl/Z19712 3 15
  50. 50. TV의$Players 통신사 CP 방송사 제조사 STB Platform Third party OS12 3 15
  51. 51. N screen on the Cloud12 3 15
  52. 52. 12 3 15
  53. 53. 12 3 15
  54. 54. 12 3 15
  55. 55. 12 3 15
  56. 56. 12 3 15

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