Semantics for food labels

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Semantics for food labels

  1. 1. Do youread the food labels?<br />and everythingelsethat’sonthat box/bottle…<br />Stijn Van Caekenberghehttp://www.onvoltooid.be/<br />
  2. 2. 2<br />I do…<br />
  3. 3. What’sonthere<br />Identification<br />Brand name: Spa <br />Product name: Spa Fruit -Lemon Cactus<br />Quantity: 0.5 L<br />Barcode<br />Logo<br />Packaging<br />PET<br />Recycled plastic<br />3<br />
  4. 4. What’sonthere<br />Description<br />Refreshing softdrink withcarbonated Spa mineral water, fruit juices and sweeteners. Containssugarsthat are naturally present.<br />Ingredients<br />Carbonated Spa mineral water<br />Fruit juices: Apple, lemon, cactus<br />Naturalflavours<br />acid: citric acid<br />sweeteners: cyclamic acid, acesulfame K, saccharin<br />acidity regulator: tritrisodiumcitrate<br />anti-oxidant: asorbic acid<br />stabilizers: arabic gum, glycerol esters<br />preservative: sorbic acid<br />4<br />
  5. 5. What’sonthere<br />Instructions<br />To consumechilled. Please store thisbottleawayfrom direct sunlilght, in a cool, clean and dry location. Only to beusedfor Spa waters & softdrinks. <br />Best before end…<br />Nutritionalinformation<br />Energy 6.9 kcal / 100 ml<br />Carbohydrates 1.56 g / 100 ml<br />of whichsugars 1.56 g / 100 ml<br />Natrium 0.012 g / 100 ml<br />DietaryReference Intake<br />5<br />
  6. 6. What’sonthere<br />Contact information<br />S.A. Spa Monopole N.V.Rue A. Laporte 34B-4900 Spa<br />www.spawater.com<br />0900 -7729283<br />6<br />
  7. 7. 7<br />Imagine the possibilitiesifthis was put online<br />notonlyforconsumers, butalsoforsupermarkets, <br />restaurants,…<br />
  8. 8. 8<br />Buthowcanmyapplicationunderstandthisinformation?<br />Bringingsemanticsinto a webpage:<br /><ul><li>RDFa
  9. 9. Microformats
  10. 10. HTML5 Microdata</li></li></ul><li>HTML5 Microdata Example<br />9<br /><sectionitemtype="http://onvoltooid.be/microdata/foodlabel" itemscope><br /><h1 itemprop="productname">Spa Fruit - Lemon Cactus</h1><br /><p itemprop="description">Refreshing softdrink withcarbonated Spa mineral water, fruit juices and sweeteners. Containssugarsthat are naturally present.</p><br /><ulitemprop="ingredients" itemscopeitemtype="http://onvoltooid.be/microdata/ingredients"><br /> <liitemprop="uncateg">Carbonated Spa mineral water</li><br /> <liitemprop="fruitjuice">Apple juice</li><br /> <liitemprop="fruitjuice">Lemonjuice</li><br /> <liitemprop="stabilizer">Arabic gum</li><br /> <liitemprop="preservative">Sorbic acid</li><br /></ul><br /></section><br />
  11. 11. 10<br />Like the rest of HTML5, microdata is an open standard that anyone can implement. It’s your job to provide as much data as possible.<br />Let the rest of the world decide what to do with it. They might surprise you!<br />Mark Pilgrim – HTML5 Up and Running<br />
  12. 12. Whynow?<br />HTML Semanticsgrowing up<br />Already: Big companiesusingmicroformats<br />Future: The semantic web<br />Smartphonespaving the way<br />Already: Barcode and QR code scanning<br />Future: NFC – RFID (anouncedfor the nextiPhone)<br />Foodawareness<br />Already: Localfoodgroups, weightwatchers,…<br />Future: Onlygoing the increase(due to geneticmodification, carbon footprint,…)<br />11<br />
  13. 13. 12<br />FoodLabel itemtype/microformat<br />stillunderdevelopment<br />Interested? Contact me on http://www.onvoltooid.be/contact/<br />

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