Pop Culture, Sustainability & Innovation

2,927 views

Published on

Research proposal inviting artists, scientists, and academics to explore the relation between pop culture, sustainability & innovation.

The proposal focuses on four areas:
1. Interpreting sustainability
2. Greening of pop culture
3. Future nature
4. User-centered sustainability

If this triggers you, please leave a comment, or visit www.oriolpascual.com

Published in: Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,927
On SlideShare
0
From Embeds
0
Number of Embeds
84
Actions
Shares
0
Downloads
43
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Pop Culture, Sustainability & Innovation

  1. 1. Pop Culture, Sustainability & Innovation by Oriol pascual Oriolpascual.com
  2. 2. Layout • Pop culture makes everyone an artist • Synergies between art & sustainability • Opportunities for art, science, & academia Sustainable Dance Floor
  3. 3. Today, everyone is a cultural agent
  4. 4. Traditional media
  5. 5. Complex & expensive
  6. 6. New media, affordable & accesible
  7. 7. Power shift also aplies to physical objects Atoms are the New Bits by Chris Anderson
  8. 8. Desktop 3D printing - MakerBot
  9. 9. 3D printed figures
  10. 10. “Connectivity = productivity” Iqbal Quadir
  11. 11. technological Innovation is transforming pop culture
  12. 12. Creativity = entrepreneurship
  13. 13. Pop culture Video Photo Music Performance Gaming Pop Culture Fashion Product design Dance Graphic Leisure
  14. 14. Pop culture today • Empowerment of the individual • High connectivity • Always online • Digitalization = cheap production & free distribution
  15. 15. What is the role of sustainability?
  16. 16. Sustainability People Planet Profit Balance between social, environmental & economic development
  17. 17. Sustainability today • Science-centered: Kw/h, Kg CO2, etc. • Policy-driven: Kyoto, EU Directives • Focus on functionality at reduced environmental load
  18. 18. Sustainability needs • User perspective • Experience dimension • Interpretation & understanding by non-scientific public
  19. 19. Scientist Artist Facts & data Interpretation & vision About making About providing products greener experiences Society
  20. 20. Sustainability Society Pop Artist Ecology Value
  21. 21. Role of the pop artist • Interpreting science & hard data into feelings, experiences & visions • Contributing to awareness creation & public debate • Innovating & pushing the boundaries of the established
  22. 22. Cases
  23. 23. Meet the Food You Eat by Adam Little
  24. 24. Pulse city watch • Measures environmental data (1000 units in Paris) • Promotes people participation in building sustainable cities
  25. 25. Pulse City Watch by Fing
  26. 26. Laser tag graffiti Laser Tag Graffiti by Graffiti Research Lab
  27. 27. Next nature Light Grass by Frits Stam
  28. 28. Public space & energy consumption Power Flower turns energy consumption into art
  29. 29. Opportunities for art, science & academia
  30. 30. 4 themes
  31. 31. 1. Interpreting sustainability
  32. 32. We Feel Fine
  33. 33. 1. Interpreting sustainability • Rationale: sustainability is hard to grasp, understand & feel • Goal: translate environmental data into artistic representations • Data: energy, CO2, waste, footprint • Example: expressions of energy consumption
  34. 34. 2. Greening pop culture
  35. 35. Reverse Graffiti
  36. 36. 2. Greening pop culture • Rationale: pop culture can be more sustainable • Goal: Explore synergies between sustainability & pop culture • Examples: Sustainable Dance Club, Green Graffiti
  37. 37. 3. Future nature
  38. 38. Dune 4.2 by Studio Roosegaarde
  39. 39. 3. Future nature • Rationale: nature is constantly evolving • Goal: define scenarios for tomorrow’s nature • Examples: interactive landscapes
  40. 40. 4. User-centered sustainability
  41. 41. Don Norman
  42. 42. 4. User-centered sustainability • Rationale: a lot is known on how to make products greener, but little about how green attributes are perceived by users • Goal: understand how users perceive different dimensions of green • Example: product semantics (pdf)
  43. 43. 4 themes 1. Interpreting sustainability 2. Greening pop culture 3. Future nature 4. User-centered sustainability Flickr Photo by Dvortgirl
  44. 44. Defining the Sustainability interdisciplinary field combining sustainability, ? innovation & pop Innovation Pop culture culture
  45. 45. research opportunities • How is sustainability & innovation influencing pop culture? • Under which circumstances does sustainability drive innovation in pop culture? • What is the role of the professional pop artist in sustainable innovation?
  46. 46. Artists, scientists & academics, can’t afford to miss this opportunity
  47. 47. It is time to invent the future!
  48. 48. About Oriol Pascual • Business Developer at Enviu • Pre-Incubation Manager at Dnamo • PhD Candidate TUDelft • New Media Lover
  49. 49. oriolpascual.com @onsustain

×