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Talk @bramalkema 031214


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Presentation at the international conference “PECOS4SMEs – Cross-border e-Commerce for SMEs” by Bram Alkema.

This project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Talk @bramalkema 031214

  1. 1. GOOGLE SEARCH BIG DATA SWAP TRICK Monopolist 25 Search Rest Networked externalities, Closed big data swap
  2. 2. BIT.LY/TALK141203 @bramalkema
  3. 3. VALUE ENGINES OF TOMORROW aka business model models
  4. 4. VALUE CREATION Tangible Intangible 6
  5. 5. VALUE CREATION Hardware Software 6
  6. 6. VALUE CREATION Producer side Client side 6
  7. 7. OBSERVATIONS Making Marketing 6
  9. 9. MANAGEMENT MEETING TEMPLATE Businessmodel matrix - What the board is do’in vs What the board outtabe do’in 12 Admin Core Trade Outside What can we have a partner do? How do we create, keep and grow customers? How do we get our ideas and products (extended product) delivered? Inside What should we be doing all day? How do we solve problems and needs for users and customers? Who should persuade themselves and others to buy, more, and more often? Book keeping What does all of this cost? What do we own? Tangible assets What does it say on the bill? Aka: revenuemodel.
  10. 10. BUSINESS MODEL SET Newspaper 8
  11. 11. PURPOSE OF MANAGEMENT 9 “to stay one step ahead of the need to be efficient...”
  12. 12. MISCONCEPTIONS 12 Scientific Colloquial Experiment Getting the facts Fooling around Theory Undisputed conceptual framework Guess, opinion Innovation Adaptive business model set Product invention Marketing Client-side of business model set Sales promotion Management Marketing and Innovation Business administration Revenuemodel Trading strategy Businessmodel Success depends Experiments and previous success Believing experts
  14. 14. CLIENTSIDE - VALUE ENGINE 16 Hardware, Production, Tangible Costs Promotion
  15. 15. PRODUCTION SIDE - VALUE ENGINE 16 Software, Marketing, Intangible Promotion Costs
  16. 16. Damn costs Promotion
  17. 17. CASE Innovatie 10
  18. 18. MARKETING & INNOVATION = Innovatie 10 Here There
  19. 19. INNOVATION Circle of business 10 > M ARK ETIN G + - C O STS REVEN U E INVESTM ENT PROFIT > >
  20. 20. BMC CLIENTSIDE Osterwalders BMC
  21. 21. Damn costs
  22. 22. 4 PS 16 Price Place Perceived Proposition Promotion
  23. 23. PROMOTION MIX 16 Price Place Perceived Proposition
  24. 24. PATTERNS
  25. 25. GILETTE LOCK-IN & BRANDSPACE Shaving 25 Shaving cream Handles Blades Lockin hardware Brandspacelift
  26. 26. LOW COST CARRIER Backward integration 25 Landing rights Airport Retail Development On board sales Cheap flights Cross sells Development Consultancy AirBNB