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www.recoverreputa
tion.com
What is Online Reputation
Management
What is your online
reputation, and why
you should care?
www.recoverreputa
tion.com
What is Online Reputation
Management
No web presence=no clients
www.recoverreputa
tion.com
What is Online Reputation
Management
• Most small
businesses or
professionals
understand that
o...
www.recoverreputa
tion.com
What is Online Reputation
Management
www.recoverreputa
tion.com
What is Online Reputation
Management
www.recoverreputa
tion.com
What is Online Reputation
Management
• Pre-internet
– Brands, people and
companies could
contro...
www.recoverreputa
tion.com
What is Online Reputation
Management
– The Internet is the new first impression
– Clients “Goog...
www.recoverreputa
tion.com
What is Online Reputation
Management
Importance of Online Reputation
Management
• The old way d...
www.recoverreputa
tion.com
What is Online Reputation
Management
Importance of Online Reputation
Management
• Now: Marketin...
www.recoverreputa
tion.com
What is Online Reputation
Management
Importance of Online Reputation
Management
• Who do you wa...
www.recoverreputa
tion.com
What is Online Reputation
Management
Importance of Online Reputation
Management
• Online reputa...
www.recoverreputa
tion.com
What is Online Reputation
Management
• 77% of executive recruiters use search engines
to resear...
www.recoverreputa
tion.com
What is Online Reputation
Management
Good Content
Did You Know?
"84% say online reviews
influen...
www.recoverreputa
tion.com
What is Online Reputation
Management
What is Online Reputation
Management?
• Online reputation ...
www.recoverreputa
tion.com
What is Online Reputation
Management
www.recoverreputa
tion.com
What is Online Reputation
Management
What is Online Reputation
Management?
• Beyond just inform...
www.recoverreputa
tion.com
What is Online Reputation
Management
What is Online Reputation
Management?
• How to convert thi...
www.recoverreputa
tion.com
What is Online Reputation
Management
What is Online Reputation
Management?
• Blog posts
• Comme...
www.recoverreputa
tion.com
What is Online Reputation
Management
What is Online Reputation
Management?
Your online reputati...
www.recoverreputa
tion.com
What is Online Reputation
Management
What is Online Reputation
Management?
• Online Reputation ...
www.recoverreputa
tion.com
What is Online Reputation
Management
www.recoverreputa
tion.com
What is Online Reputation
Management
Questions?
Steve Giovinco, Recover Reputation
Online Reput...
www.recoverreputa
tion.com
What is Online Reputation
Management
About Recover Reputation
• Boutique online reputation firm...
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What is Online Reputation Management, and Why You Should Care

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Online reputation management is crucial for business today because it builds trust and shows that the business is an expert in their field, and this leads to more sales. There are two sides to ORM: the building process and repairing a reputation that is damaged.

Published in: Marketing, Social Media, Business

What is Online Reputation Management, and Why You Should Care

  1. 1. www.recoverreputa tion.com What is Online Reputation Management What is your online reputation, and why you should care?
  2. 2. www.recoverreputa tion.com What is Online Reputation Management No web presence=no clients
  3. 3. www.recoverreputa tion.com What is Online Reputation Management • Most small businesses or professionals understand that online reputation management is important, but: One Negative Review = Loss of 30 Customers
  4. 4. www.recoverreputa tion.com What is Online Reputation Management
  5. 5. www.recoverreputa tion.com What is Online Reputation Management
  6. 6. www.recoverreputa tion.com What is Online Reputation Management • Pre-internet – Brands, people and companies could control what was said about them. – Information was controlled by gate keepers, companies, editors
  7. 7. www.recoverreputa tion.com What is Online Reputation Management – The Internet is the new first impression – Clients “Google” you when speaking on the phone – Anyone can say anything, and it shows up online – People don’t ask for references anymore, they search Google Now…
  8. 8. www.recoverreputa tion.com What is Online Reputation Management Importance of Online Reputation Management • The old way doesn’t work – Emails ignored – Cold calls get hung up on – Mailings thrown away – Brochures ineffective
  9. 9. www.recoverreputa tion.com What is Online Reputation Management Importance of Online Reputation Management • Now: Marketing “2.0” – Sales made by “Law of Attraction” – Built on by trust – Online information and searches – Reviews are crucial – Show by example
  10. 10. www.recoverreputa tion.com What is Online Reputation Management Importance of Online Reputation Management • Who do you want to do business with? – Trustworthy – Professional – Experienced – Brings value
  11. 11. www.recoverreputa tion.com What is Online Reputation Management Importance of Online Reputation Management • Online reputation Management – Conveys this trust and expertise – A virtual cocktail party or business meeting – Translates your business and experience to the web
  12. 12. www.recoverreputa tion.com What is Online Reputation Management • 77% of executive recruiters use search engines to research applicants • 35% have eliminated candidates based on the information they found (ExecuNet) • 83% of companies will face a crisis that negatively impacts their share price between 20 and 30%, during the next five years (Oxford- Metrica) Importance of Online Reputation Management
  13. 13. www.recoverreputa tion.com What is Online Reputation Management Good Content Did You Know? "84% say online reviews influence purchasing." From Opinion Research Corporation, Published in New York Times:
  14. 14. www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? • Online reputation management (ORM) is anything online about a business or person
  15. 15. www.recoverreputa tion.com What is Online Reputation Management
  16. 16. www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? • Beyond just information – Sentiment – Perception – Impression – Trustworthiness – Expertise – Feeling about person or business
  17. 17. www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? • How to convert this?
  18. 18. www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? • Blog posts • Comments on blog posts • Web sites • Facebook likes • Google+ activity • Tweets • YouTube • Instagram • Pinterest
  19. 19. www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? Your online reputation IS your reputation.
  20. 20. www.recoverreputa tion.com What is Online Reputation Management What is Online Reputation Management? • Online Reputation Building: – Builds brand – Draws customers – Focused on sales • Online Reputation Repair: – Suppresses or removes negative – Creates content and platforms – Focused on restoring business
  21. 21. www.recoverreputa tion.com What is Online Reputation Management
  22. 22. www.recoverreputa tion.com What is Online Reputation Management Questions? Steve Giovinco, Recover Reputation Online Reputation Management for Professionals 347-421-7598 | steve@recoverreputation.com
  23. 23. www.recoverreputa tion.com What is Online Reputation Management About Recover Reputation • Boutique online reputation firm, focused on professionals • 20+ years IT, writing experience • Personal, hands-on approach

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