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Online Reputation Management for Lawyers: 5 Tips

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Five ways a lawyer can combat a negative online reputation.

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Online Reputation Management for Lawyers: 5 Tips

  1. 1. How Lawyers Can Repair Their Online Reputation  For professionals such as a lawyers, what would happen if your reputation online was damaged? Photo by CBP Photograph
  2. 2. How Lawyers Can Repair Their Online Reputation  Here are some tips to help you repair or fix your online reputat for lawyers: Bad Online Reputation Affects Ability to Practice
  3. 3. How Lawyers Can Repair Their Online Reputation  If there is a problem, try and solve it immediately.  It probably will not go away.  It can deteriorate quickly or move up the first page. Monitor Your Online Reputation
  4. 4. How Lawyers Can Repair Their Online Reputation The best way to fix your online reputation: – Write good information. – Post frequently. Create Good Content
  5. 5. How Lawyers Can Repair Their Online Reputation  Flooding the internet with quality content will eventually push the negative element off the first page. Create Good Content
  6. 6. How Lawyers Can Repair Their Online Reputation  What to write? – See what other good things have been written. – Make sure that they show up online. – Think of the major events, conferences, awards, achievements and past cases. – Post or write about it. Create Good Content
  7. 7. How Lawyers Can Repair Their Online Reputation  How long will it take? – In general, it can easily take several months. – Average projects take six months. – If necessary, consider working with a professional to expedite the process. Create Good Content
  8. 8. How Lawyers Can Repair Their Online Reputation Use social media to spread the word about: – Blog content. – News sites. – Articles. – Press releases. Share on Social Networks
  9. 9. How Lawyers Can Repair Their Online Reputation  This should include your already optimized: – Twitter – Facebook – LinkedIn – Other accounts. Share on Social Networks
  10. 10. How Lawyers Can Repair Their Online Reputation  Tweet daily.  Post weekly on Facebook and LinkedIn.  Add content to your blog every few weeks. Share on Social Networks
  11. 11. How Lawyers Can Repair Their Online Reputation Search engines love sites related to your industry—law. – This can rank higher than sites with more traffic. – Be sure you have a presence on sites such as Avvo.com, and others. Get a Presence on Law-Specific Websites
  12. 12. How Lawyers Can Repair Their Online Reputation  Because the process can take months, prepare to: – Spend hours a week to repair your online reputation. – An online reputation professional can spend 30 to 100 hours to over months to repair the problem. – It can take you twice as long. Continue to Add Useful Information
  13. 13. How Lawyers Can Repair Their Online Reputation  It is quite possible to repair or fix your legal online reputation.  Be prepared for the long haul.  Keep at it.  Know fixing your online reputation quickly results in clients coming back. Continue to Add Useful Information

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