How Can Lawyers Fix and Repair Their Online Reputation, by Steven W. Giovinco, Recover Reptuation

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Here are 7 tips on how to repair or fix your online reputation geared towards lawyers, by Steven W. Giovinco of Recover Reputation. Some tips include: Frequently review how you appear online by searching you or your firm in Google; If an online reputation problem shows up, it may take time to repair, Once something is online, it is extremely difficult and almost impossible to get rid of; The best way to fix your online reputation, Use social media to spread the word, Search engines love sites related to your industry—law, Setting up a Twitter account or having an intern write one blog probably will not work.

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How Can Lawyers Fix and Repair Their Online Reputation, by Steven W. Giovinco, Recover Reptuation

  1. 1. How Lawyers Can Repair Their Online Reputation For professionals such as a lawyers, what would happen if your reputation online was damaged? Photo by CBP Photograph
  2. 2. How Lawyers Can Repair Their Online ReputationFor professionals such as a lawyers, what wouldhappen if your reputation online was damaged? Clients rely on lawyers for: – Confidence – Experience – Reputation.
  3. 3. How Lawyers Can Repair Their Online Reputation For professionals such as a lawyers, what would happen if your reputation online was damaged? If: – Negative attacks, – Slanderous rumors …Appear online on: – Websites – Blogs – Online forums
  4. 4. How Lawyers Can Repair Their Online ReputationFor professionals such as a lawyers, what wouldhappen if your reputation online was damaged? The damage may be significant in terms of: – Lost customers. – Decrease in billable hours.
  5. 5. How Lawyers Can Repair Their Online ReputationWhy Fixing an Online Reputation is Important Negative information online can: – Discourage potential customers from initially contacting you. – Working with you again.
  6. 6. How Lawyers Can Repair Their Online ReputationWhy Fixing an Online Reputation is Important Some lawyers may think that because much of their work comes from referrals, a bad reputation online is not harmful to them.
  7. 7. How Lawyers Can Repair Their Online ReputationWhy Fixing an Online Reputation is Important NOT TRUE!
  8. 8. How Lawyers Can Repair Their Online ReputationWhy Fixing an Online Reputation is Important Clientsstill value personal recommendations But they look online before: – Calling back a lawyer. – Signing a contract.
  9. 9. How Lawyers Can Repair Their Online Reputation Why Fixing an Online Reputation is Important Ifnegative information appears on the first page of Google, potential customers simply do not call.
  10. 10. How Lawyers Can Repair Their Online ReputationBad Online Reputation Affects Ability toPractice "Law Books, j3net, flickr," By Lisa Lambert
  11. 11. How Lawyers Can Repair Their Online ReputationBad Online Reputation Affects Ability toPractice Law firms interact with: – The public. – The legal system. – Judges. – Law clerks. – Administrative personnel. – Lawyers. – Other witnesses, jurors and potential customers.
  12. 12. How Lawyers Can Repair Their Online ReputationBad Online Reputation Affects Ability toPractice Bad online reputations might give: – The court – Opposing counsel – Jury …Ammunition that could significantly affect the results of the case.
  13. 13. How Lawyers Can Repair Their Online ReputationBad Online Reputation Affects Ability toPractice Here are some tips to help you repair or fix your online reputat for lawyers:
  14. 14. How Lawyers Can Repair Their Online Reputation Monitor Your Online Reputation1. Frequently review how you appear online by searching you or your firm in Google.
  15. 15. How Lawyers Can Repair Their Online ReputationMonitor Your Online Reputation If there is a problem, try and solve it immediately. It probably will not go away. It can deteriorate quickly or move up the first page.
  16. 16. How Lawyers Can Repair Their Online ReputationMonitor Your Online Reputation Do not panic. Don’t take it personally. Address the problem.
  17. 17. How Lawyers Can Repair Their Online ReputationMonitor Your Online Reputation Where does it appear now? – On the first page or tenth page of Google? – Start to formulate a plan on how best to move forward.
  18. 18. How Lawyers Can Repair Their Online ReputationMonitor Your Online Reputation Think about what needs to be done: – Now – Next week – Next month – Six months from now For example, if there is a case coming up, try to reduce the negative reports during the next several months.
  19. 19. How Lawyers Can Repair Their Online Reputation Repairing Online Reputation Takes Time2. If an online reputation problem shows up, it may take time to repair. – Prepare yourself for the long term. – Several months of active work may be necessary. – It may take six months and hours of work or more to resolve the problem.
  20. 20. How Lawyers Can Repair Their Online Reputation Try to Remove Negative Reports3. Once something is online, it is extremely difficult and almost impossible to get rid of.
  21. 21. How Lawyers Can Repair Their Online ReputationTry to Remove Negative Reports Trying to remove it is the first step. – Most web sites have a section on their posting policy – Start to see if the message or comment violated their terms and conditions.
  22. 22. How Lawyers Can Repair Their Online ReputationTry to Remove Negative Reports You might be lucky and get it removed. – For example, Yahoo Answers, has a set of guidelines limiting what members can post. – Other sites have similar rules.
  23. 23. How Lawyers Can Repair Their Online ReputationTry to Remove Negative Reports Note that many sites often ignore removal requests, such as RipoffReport.com. Even though the posts can seem libelous.
  24. 24. How Lawyers Can Repair Their Online Reputation Create Good Content4. The best way to fix your online reputation: – Write good information. – Post frequently.
  25. 25. How Lawyers Can Repair Their Online ReputationCreate Good Content Flooding the internet with quality content will eventually push the negative element off the first page.
  26. 26. How Lawyers Can Repair Their Online ReputationCreate Good Content As a lawyer, you may feel the need to be careful posting information. Proceed with caution, but definitely proceed.
  27. 27. How Lawyers Can Repair Their Online ReputationCreate Good Content What to write? – See what other good things have been written. – Make sure that they show up online. – Think of the major events, conferences, awards, achievements and past cases. – Post or write about it.
  28. 28. How Lawyers Can Repair Their Online ReputationCreate Good Content How long will it take? – It depends on the severity. – How popular it is. – Your existing web presence. – Effort you put into fixing your reputation.
  29. 29. How Lawyers Can Repair Their Online ReputationCreate Good Content How long will it take? – In general, it can easily take several months. – Average projects take six months. – If necessary, consider working with a professional to expedite the process.
  30. 30. How Lawyers Can Repair Their Online Reputation Share on Social Networks5. Use social media to spread the word about: – Blog content. – News sites. – Articles. – Press releases.
  31. 31. How Lawyers Can Repair Their Online ReputationShare on Social Networks This should include your already optimized: – Twitter – Facebook – LinkedIn – Other accounts.
  32. 32. How Lawyers Can Repair Their Online ReputationShare on Social Networks Tweet daily. Post weekly on Facebook and LinkedIn. Add content to your blog every few weeks.
  33. 33. How Lawyers Can Repair Their Online Reputation Get a Presence on Law-Specific Websites6. Search engines love sites related to your industry—law. – This can rank higher than sites with more traffic. – Be sure you have a presence on sites such as Avvo.com, and others.
  34. 34. How Lawyers Can Repair Their Online Reputation Continue to Add Useful Information7. Setting up a Twitter account or having an intern write one blog probably will not work.
  35. 35. How Lawyers Can Repair Their Online ReputationContinue to Add Useful Information Because the process can take months, prepare to: – Spend hours a week to repair your online reputation. – An online reputation professional can spend 30 to 100 hours to over months to repair the problem. – It can take you twice as long.
  36. 36. How Lawyers Can Repair Their Online ReputationContinue to Add Useful Information It is quite possible to repair or fix your legal online reputation. Be prepared for the long haul. Keep at it. Know fixing your online reputation quickly results in clients coming back.

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