8 Proven Content Tips to
Improve Your Online Reputation
For Professionals
What is your online reputation, and why you should
care?
“Reputation management is the 
understanding or influencing of an 
individual's or business's reputation.”
-Wikipedia
Online
Reputations
Reflect

“Reputation management is the understanding or 
influencing of an individual's or business's r...
In reality?
A damaged online reputation is bad for business. 
For professionals such as 
lawyers, accountants, financial
advisors or others:

If a negative link shows up on the
first p...
Repairing a poor internet brand is paramount to survival
as well as creating a thriving a business.
Here are eight effective and crucial content-related tips that really work.
1. Remove The Negative Link If Possible
•

Contact the author or webmaster politely.

•

Threatening legal action could be...
2. Write Informative Blogs
•

Posting weekly useful and engaging articles.

•

Use a catchy title and headings.
.
Add a go...
Good Content

Positive Engagement
Good Content

Positive Engagement
Good Content

Positive Engagement
Good Content

Positive Engagement
3. Guest Blogging
•

Follow blogs and topics that appeal to you.

•

Pitch them an idea for a topic.
4. Participate in Relevant Communities and Forums
•

Join good, interesting and useful online sites for lawyers,
financial...
Did You Know?
Good Content

From Opinion Research
Corporation, Published
in New York Times:

"84% say online reviews
influ...
5. Write a Whitepaper
•

You are an expert in your field.

•

Create a detailed whitepaper or thoroughly written
informati...
ACCENTUATE

Good Content

the

POSITIVE
6. Stay Clear of Damaging Comments
•

Don’t comment on destructive content.

•

Refrain from “fanning the flames.”

•

Con...
7. Create a Wikipedia Entry
•

A Wikipedia article is extremely useful.

•

Focus on major recognizable accomplishments th...
Tip
A Wikipedia article is extremely useful and since it is
highly valued by search engines, it will usually rank
on the t...
8. Write a Press Release and Add it to PRweb
•

Write a press release—an art in itself—about something
newsworthy.

•

Pub...
The Bottom Line
•

Professionals such as in law and finance are especially
susceptible to negative comments.

•

Focus on ...
Questions?
Questions?

Steve Giovinco, Recover Reputation
Online Reputation Management for Professionals
347-421-7598 | steve@recover...
8 Proven Content Tips to  Improve Your Online Reputation For Professionals
8 Proven Content Tips to  Improve Your Online Reputation For Professionals
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8 Proven Content Tips to Improve Your Online Reputation For Professionals

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Professionals such as in law and finance are especially susceptible to negative comments. Focus on creating good content of interest to your clients or followers is key. These eight online reputation management tips help.

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8 Proven Content Tips to Improve Your Online Reputation For Professionals

  1. 1. 8 Proven Content Tips to Improve Your Online Reputation For Professionals
  2. 2. What is your online reputation, and why you should care?
  3. 3. “Reputation management is the  understanding or influencing of an  individual's or business's reputation.” -Wikipedia
  4. 4. Online Reputations Reflect “Reputation management is the understanding or  influencing of an individual's or business's reputation.” -Wikipedia Trust
  5. 5. In reality? A damaged online reputation is bad for business. 
  6. 6. For professionals such as  lawyers, accountants, financial advisors or others: If a negative link shows up on the first page of a Google search page, a client stops calling.
  7. 7. Repairing a poor internet brand is paramount to survival as well as creating a thriving a business.
  8. 8. Here are eight effective and crucial content-related tips that really work.
  9. 9. 1. Remove The Negative Link If Possible • Contact the author or webmaster politely. • Threatening legal action could be tempting but could backfire.
  10. 10. 2. Write Informative Blogs • Posting weekly useful and engaging articles. • Use a catchy title and headings. . Add a good image. •
  11. 11. Good Content Positive Engagement
  12. 12. Good Content Positive Engagement
  13. 13. Good Content Positive Engagement
  14. 14. Good Content Positive Engagement
  15. 15. 3. Guest Blogging • Follow blogs and topics that appeal to you. • Pitch them an idea for a topic.
  16. 16. 4. Participate in Relevant Communities and Forums • Join good, interesting and useful online sites for lawyers, financial executives, professionals, accountants or professionals. • Commit to making one comment daily.
  17. 17. Did You Know? Good Content From Opinion Research Corporation, Published in New York Times: "84% say online reviews influence purchasing."
  18. 18. 5. Write a Whitepaper • You are an expert in your field. • Create a detailed whitepaper or thoroughly written informational document. • Post it to a well regarded site.
  19. 19. ACCENTUATE Good Content the POSITIVE
  20. 20. 6. Stay Clear of Damaging Comments • Don’t comment on destructive content. • Refrain from “fanning the flames.” • Continue to add good positive information.
  21. 21. 7. Create a Wikipedia Entry • A Wikipedia article is extremely useful. • Focus on major recognizable accomplishments that can be documented.
  22. 22. Tip A Wikipedia article is extremely useful and since it is highly valued by search engines, it will usually rank on the top of the first page of Google. Creating one can be problematic, however, because you or your practice must be noteworthy. One approach is to focus on major recognizable accomplishments that can be documented, such as lectures you gave at the Bar Association, awards you’ve won and articles published about you in Bloomberg, for example.
  23. 23. 8. Write a Press Release and Add it to PRweb • Write a press release—an art in itself—about something newsworthy. • Publish it to PRweb.
  24. 24. The Bottom Line • Professionals such as in law and finance are especially susceptible to negative comments. • Focus on creating good content of interest to your clients or followers is key.
  25. 25. Questions?
  26. 26. Questions? Steve Giovinco, Recover Reputation Online Reputation Management for Professionals 347-421-7598 | steve@recoverreputation.com

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