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ONA11: John Wilpers, "Branded: Jobseeker" Presentation

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ONA11: John Wilpers, "Branded: Jobseeker" Presentation

  1. 1. GOODAFTERNOON
  2. 2. Why you maybe in career trouble ...
  3. 3. ... and howto get out of it
  4. 4. You are in trouble if:
  5. 5. You are in trouble if: • You do NOT have:•  
  6. 6. You are in trouble if: • You do NOT have:•   • An interactive resume
  7. 7. You are in trouble if: • You do NOT have:•   • An interactive resume • A "me" blog acting as a digital portfolio
  8. 8. You are in trouble if: • You do NOT have: •   • An interactive resume • A "me" blog acting as a digital portfolio• A "passion" blog to demonstrate your skills AND raise your profile in the professional niche you seek to join
  9. 9. You are in trouble if: • You do NOT have: •   • An interactive resume • A "me" blog acting as a digital portfolio• A "passion" blog to demonstrate your skills AND raise your profile in the professional niche you seek to join • A Twitter list & RSS feed of key players in your niche
  10. 10. You are in trouble if: • You do NOT have: •   • An interactive resume • A "me" blog acting as a digital portfolio• A "passion" blog to demonstrate your skills AND raise your profile in the professional niche you seek to join • A Twitter list & RSS feed of key players in your niche • Informational interviews already conducted
  11. 11. You are in trouble if: • You do NOT have: •   • An interactive resume • A "me" blog acting as a digital portfolio• A "passion" blog to demonstrate your skills AND raise your profile in the professional niche you seek to join • A Twitter list & RSS feed of key players in your niche • Informational interviews already conducted • Your own network of key players in your chosen field
  12. 12. You are in trouble if: • You do NOT have: •   • An interactive resume • A "me" blog acting as a digital portfolio• A "passion" blog to demonstrate your skills AND raise your profile in the professional niche you seek to join • A Twitter list & RSS feed of key players in your niche • Informational interviews already conducted • Your own network of key players in your chosen field • A game plan
  13. 13. One step at a time: First the resume
  14. 14. One step at a time: First the resume Here’s a typical boring, horrible resume •  
  15. 15. One step at a time: First the resume Here’s a typical boring, horrible resume •  
  16. 16. One step at a time: First the resume Here’s a typical boring, horrible resume •  
  17. 17. A compelling resume
  18. 18. A compelling resume Here are attractive, intriguing interactive resumes•  
  19. 19. A compelling resume Here are attractive, intriguing interactive resumes•  
  20. 20. A compelling resume Here are attractive, intriguing interactive resumes•  
  21. 21. Or even enhanced resumes
  22. 22. Or even enhanced resumesHere are unique approaches to a resume; use if they are applicable to what you do and the message you want to send 
  23. 23. Or even enhanced resumesHere are unique approaches to a resume; use if they are applicable to what you do and the message you want to send 
  24. 24. Or even enhanced resumes Here are unique approaches to a resume; use if they are applicable to what you do and the message you want to send The slide show resume
  25. 25. Or even enhanced resumes Here are unique approaches to a resume; use if they are applicable to what you do and the message you want to send The slide show resume
  26. 26. Or even enhanced resumes Here are unique approaches to a resume; use if they are applicable to what you do and the message you want to send The slide show resume The Augmented Reality resume
  27. 27. More unique approaches to resumes
  28. 28. More unique approaches to resumes
  29. 29. More unique approaches to resumesThe infographic resume
  30. 30. More unique approaches to resumesThe infographic resume
  31. 31. More unique approaches to resumesThe infographic resume The Facebook style resume
  32. 32. And more uniqueresumes
  33. 33. And more uniqueresumes
  34. 34. And more uniqueresumesThe video resume
  35. 35. And more uniqueresumesThe video resume
  36. 36. And more uniqueresumesThe video resume The “Designed” resume
  37. 37. And still moreunique approachesto resumes
  38. 38. And still moreunique approachesto resumes
  39. 39. And still moreunique approachesto resumesThe iPad App resume
  40. 40. And still moreunique approachesto resumesThe iPad App resume
  41. 41. And still moreunique approachesto resumesThe iPad App resume The T-shirt resume (not necessarily recommended)
  42. 42. More unconventionaloffline brand uses
  43. 43. Introvideos
  44. 44. Intro videos Here’s howto make your resume interactive: Use that 2Dtag to lead to introductory video 
  45. 45. Intro videos Here’s howto make your resume interactive: Use that 2Dtag to lead to introductory video 
  46. 46. Intro videos Here’s howto make your resume interactive: Use that 2Dtag to lead to introductory video 
  47. 47. Stand Out from the Crowd
  48. 48. Stand Out from the Crowd
  49. 49. Stand Out from the Crowd
  50. 50. Stand Out from the Crowd
  51. 51. Stand Out from the CrowdGoogle Job Experiment from Alec Brownstein
  52. 52. StandOutfromtheCrowd
  53. 53. StandOutfromtheCrowd
  54. 54. Stand Out from the CrowdNiche ReportingLauren Orsini
  55. 55. Stand Out from the CrowdNiche ReportingLauren Orsini
  56. 56. Stand Out from the CrowdNiche ReportingLauren Orsini Facebook Ads Will Sullivan
  57. 57. References
  58. 58. References
  59. 59. References
  60. 60. ReferencesMost career counselors say: DON’T include references. Why not?
  61. 61. ReferencesMost career counselors say: DON’T include references. Why not?1) References are stamps of approval, endorsement from important names that the interviewer may know!
  62. 62. ReferencesMost career counselors say: DON’T include references. Why not?1) References are stamps of 2) Why slow down the hiring approval, endorsement from process by forcing an employer important names that the to find you to get your interviewer may know! references?
  63. 63. A “Me” site
  64. 64. A “Me” siteA “Me” site: A digital repository of everything that makes you special
  65. 65. A “Me” siteA “Me” site: A digital repository of everything that makes you special
  66. 66. A “Me” siteA “Me” site: A digital repository of everything that makes you special Sae Young Cho http://www.saeyoungcho.com/
  67. 67. Another “Me” Blog: These make you memorable
  68. 68. Another “Me” Blog: These make you memorable
  69. 69. Another “Me” Blog: These make you memorable Korsha Wilson: http://www.wix.com/korsha_wilson/korsha-wilson
  70. 70. A “Me” siteAnother “Me” Blog: These make you memorable Korsha Wilson: http://www.wix.com/korsha_wilson/korsha-wilson
  71. 71. Another “Me” Blog: These display personality AND professionalism
  72. 72. Another “Me” Blog: These display personality AND professionalism Kevin Clang http://about.me/kevinclang
  73. 73. A “Me” siteAnother “Me” Blog: These display personality AND professionalism Kevin Clang http://about.me/kevinclang
  74. 74. A “passion” blog
  75. 75. A “passion” blogA “Passion” Blog: These prove to a potential employer you possess all the skills they are looking for, and more
  76. 76. A “passion” blogA “Passion” Blog: These prove to a potential employer you possess all the skills they are looking for, and more
  77. 77. A “passion” blogA “Passion” Blog: These prove to a potential employer you possess all the skills they are looking for, and more Kim Douglas New Media: http://kimdouglasnewmedia.com/
  78. 78. A“passion”blog
  79. 79. A“passion”blog“Passion” blogsalso put you inthe field you’retrying to enterand bring youto the attentionof the “players”in that niche
  80. 80. A “passion” blog “Passion” blogs also put you in the field you’re trying to enter and bring you to the attention of the “players” in that nicheAmerica for Beginners (Anna Kudryashova)http://americaforbeginners.wordpress.com/
  81. 81. A “passion” blog
  82. 82. A “passion” blog“Passion” Blogs demonstrate writing, editing, videography and photo skills, but also organizational & planning skills
  83. 83. A “passion” blog“Passion” Blogs demonstrate writing, editing, videography and photo skills, but also organizational & planning skills SustainABiz/Igor Kharitonenkov http://www.sustainabizblog.com/
  84. 84. Informational interviews
  85. 85. Informational interviewsInformational interviews are NOT job interviews.You ask for advice AND build a network of  potential advisors
  86. 86. Informational interviewsInformational interviews are NOT job interviews.You ask for advice AND build a network of  potential advisors
  87. 87. Social Media presence
  88. 88. Social Media presenceDetermining who are the players in your field, finding them on social media platforms, following and interacting with them in a professional capacity
  89. 89. Social Media presenceDetermining who are the players in your field, finding them on social media platforms, following and interacting with them in a professional capacity
  90. 90. Social Media presenceDetermining who are the players in your field, finding them on social media platforms, following and interacting with them in a professional capacity
  91. 91. Building Your Network
  92. 92. Building Your Network#FollowFriday
  93. 93. Building Your Network • Breaking#FollowFriday the ice • Exchanging business cards
  94. 94. • jobspeaker.com• jibe.com• SlideRocket
  95. 95. OnlineTools toHelp• jobspeaker.com• jibe.com• SlideRocket
  96. 96. Does it work?
  97. 97. Does it work?My internship “graduates” are:
  98. 98. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great Generation
  99. 99. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l
  100. 100. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with Patch
  101. 101. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paper
  102. 102. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)
  103. 103. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in Washington
  104. 104. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWeb Producer at NECN
  105. 105. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWeb Producer at NECNWriter/Photographer, Shanghai Daily News
  106. 106. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWeb Producer at NECNWriter/Photographer, Shanghai Daily NewsInbound marketing producer, NYC marketing co.
  107. 107. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWeb Producer at NECNWriter/Photographer, Shanghai Daily NewsInbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video company
  108. 108. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWeb Producer at NECNWriter/Photographer, Shanghai Daily NewsInbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video companyHead of social media, Tommy Doyles Pubs
  109. 109. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWeb Producer at NECNWriter/Photographer, Shanghai Daily NewsInbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video companyHead of social media, Tommy Doyles PubsWinners of two paid internships, Boston marketing co.
  110. 110. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWeb Producer at NECNWriter/Photographer, Shanghai Daily NewsInbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video companyHead of social media, Tommy Doyles PubsWinners of two paid internships, Boston marketing co.Paid intern, Mullen Advertising (one of 300 applicants)
  111. 111. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’lReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWeb Producer at NECNWriter/Photographer, Shanghai Daily NewsInbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video companyHead of social media, Tommy Doyles PubsWinners of two paid internships, Boston marketing co.Paid intern, Mullen Advertising (one of 300 applicants)Community manager, social media marketing co.
  112. 112. How to get out of trouble
  113. 113. How to get out of troubleStart preparing yourself NOW:
  114. 114. How to get out of troubleStart preparing yourself NOW: An interactive resume
  115. 115. How to get out of troubleStart preparing yourself NOW: An interactive resume An intro video connected to your resume & biz cards
  116. 116. How to get out of troubleStart preparing yourself NOW: An interactive resume An intro video connected to your resume & biz cards A "me" blog acting as a digital portfolio
  117. 117. How to get out of troubleStart preparing yourself NOW: An interactive resume An intro video connected to your resume & biz cards A "me" blog acting as a digital portfolio A "passion" blog to show your skills/raise your profile
  118. 118. How to get out of troubleStart preparing yourself NOW: An interactive resume An intro video connected to your resume & biz cards A "me" blog acting as a digital portfolio A "passion" blog to show your skills/raise your profile A Twitter list & RSS feed of key players in your niche
  119. 119. How to get out of troubleStart preparing yourself NOW: An interactive resume An intro video connected to your resume & biz cards A "me" blog acting as a digital portfolio A "passion" blog to show your skills/raise your profile A Twitter list & RSS feed of key players in your niche Informational interviews already conducted
  120. 120. How to get out of troubleStart preparing yourself NOW: An interactive resume An intro video connected to your resume & biz cards A "me" blog acting as a digital portfolio A "passion" blog to show your skills/raise your profile A Twitter list & RSS feed of key players in your niche Informational interviews already conducted A network of key players in your chosen field
  121. 121. http://mashable.com/2011/09/08/job-search-resources/
  122. 122. More essential resources for the digitally savvy job seekerhttp://mashable.com/2011/09/08/job-search-resources/
  123. 123. More essential resources for the digitally savvy job seeker Mashable’s 51 Essential Online Job-Seeking Toolshttp://mashable.com/2011/09/08/job-search-resources/
  124. 124. Thank you foryour time and attentionjohnwilpers@gmail.com anna.tauzin@gmail.com

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