ONA11: Beth Davidz, "Playing with Video: Trends in Interactivity" Presentation

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ONA11: Beth Davidz, "Playing with Video: Trends in Interactivity" Presentation

  1. 1. ONA 2011  09/24/2011  @bethdavidz #interactive New York TImes graphic
  2. 2. ONA 2011  09/24/2011  @bethdavidz #interactive Who I am: Beth Davidz, Product Development Director at AOL's Huffington Post   What I do: Analyze trends in the market and develop and launch new products   Where I've worked: AP, IHT, old school AOL In general: Massive consumer of online video
  3. 3. ONA 2011  09/24/2011  @bethdavidz #interactive <ul><li>The line-up: </li></ul><ul><ul><li>Market overview </li></ul></ul><ul><ul><li>What it means for journalism </li></ul></ul><ul><ul><li>Innovators </li></ul></ul><ul><ul><li>Trends </li></ul></ul><ul><ul><li>Questions? </li></ul></ul>
  4. 4. ONA 2011  09/24/2011  @bethdavidz #interactive Who better to intro a session on TV then ....  
  5. 5. ONA 2011  09/24/2011  @bethdavidz #interactive Ron Burgundy
  6. 6. ONA 2011  09/24/2011  @bethdavidz #interactive Takeaway: Innovation often seems ridiculous. What might look like a disaster might be a golden opportunity.
  7. 7. ONA 2011  09/24/2011  @bethdavidz #interactive So what exactly is interactive TV ?
  8. 8. ONA 2011  09/24/2011  @bethdavidz #interactive Basically: a device or technique that allows users to interactive with television (or video) content as they view it.
  9. 9. ONA 2011  09/24/2011  @bethdavidz #interactive
  10. 10. ONA 2011  09/24/2011  @bethdavidz #interactive
  11. 11. ONA 2011  09/24/2011  @bethdavidz #interactive Everyone thought the next big thing would be ...
  12. 12. ONA 2011  09/24/2011  @bethdavidz #interactive Smart TV
  13. 13. ONA 2011  09/24/2011  @bethdavidz #interactive But in the mean time ...
  14. 14. ONA 2011  09/24/2011  @bethdavidz #interactive
  15. 15. ONA 2011  09/24/2011  @bethdavidz #interactive People found a cheaper way to interact with video and TV content.
  16. 16. ONA 2011  09/24/2011  @bethdavidz #interactive © + $
  17. 17. ONA 2011  09/24/2011  @bethdavidz #interactive Networks and studio, needed a solution to protect their content, while meeting their users new tastes.
  18. 18. ONA 2011  09/24/2011  @bethdavidz #interactive
  19. 19. ONA 2011  09/24/2011  @bethdavidz #interactive
  20. 20. ONA 2011  09/24/2011  @bethdavidz #interactive
  21. 21. ONA 2011  09/24/2011  @bethdavidz #interactive
  22. 22. ONA 2011  09/24/2011  @bethdavidz #interactive
  23. 23. ONA 2011  09/24/2011  @bethdavidz #interactive So what does this all mean for the news industry?
  24. 24. ONA 2011  09/24/2011  @bethdavidz #interactive
  25. 25. ONA 2011  09/24/2011  @bethdavidz #interactive &quot;The traditional TV industry -- cable companies, networks, and broadcasters -- is where the newspaper industry was about five years ago: In denial.&quot; Business Insider, June 12, 2009
  26. 26. ONA 2011  09/24/2011  @bethdavidz  #interactive From the mouths of tweeners...
  27. 27. ONA 2011  09/24/2011  @bethdavidz #interactive &quot;Many local stations -- once treated like royalty by broadcast networks -- are scaling back their original programming, cutting down on weekend news shows and trimming staff. Nationwide, 2009 TV-station ad revenue is projected to fall 20% to 30%, according to Bernstein Research.&quot; Wall Street Journal, Feb. 10, 2009
  28. 28. ONA 2011  09/24/2011  @bethdavidz #videotrends <ul><li>TV business models for the past half-century... have been built on the following foundation: </li></ul><ul><ul><li>Not much else to do at home that's as simple and fun as TV </li></ul></ul><ul><ul><li>No way to get video content other than via TV </li></ul></ul><ul><ul><li>No options other than TV for advertisers who want to tell video stories </li></ul></ul><ul><ul><li>No options other than cable--and, more recently, satellite--to get TV </li></ul></ul><ul><ul><li>Tight choke-points in each market through which all video content has to flow (cable company, airwaves), which creates enormous value for the owners of those gates. </li></ul></ul><ul><li>Business Insider, June 12, 2009 </li></ul>
  29. 29. ONA 2011  09/24/2011  @bethdavidz #interactive <ul><li>And now, slowly but surely, look what's happening: </li></ul><ul><ul><li>Other simple and fun options emerging at home: Internet, video games, Facebook, IM, DVDs </li></ul></ul><ul><ul><li>New ways to get TV content other than traditional TV companies: Hulu, YouTube, iTunes, Netflix </li></ul></ul><ul><ul><li>Video-story options for advertisers beginning to emerge: Hulu shows, for example (But NBC, et al, making a lot less per viewer now than they do on TV) </li></ul></ul><ul><ul><li>More options for getting video content: telcos, cable cos, wireless cos (soon) </li></ul></ul><ul><ul><li>Fewer choke points in each market: With an Internet connection anywhere in the world, you will soon be able to get to almost anything. And not just to your computer--to your television. </li></ul></ul><ul><li>Business Insider, June 12, 2009 </li></ul>
  30. 30. ONA 2011  09/24/2011  @bethdavidz #interactive Advertising online doesn't pay as well as traditional models.
  31. 31. ONA 2011  09/24/2011  @bethdavidz #interactive But for now advertisers are putting their money into TV.
  32. 32. ONA 2011  09/24/2011  @bethdavidz #interactive Takeaway: Learn from newspapers  .... INNOVATE NOW.
  33. 33. ONA 2011  09/24/2011  @bethdavidz #interactive Innovators
  34. 34. ONA 2011  09/24/2011  @bethdavidz #interactive
  35. 35. ONA 2011  09/24/2011  @bethdavidz #interactive Inside the Meltdown
  36. 36. ONA 2011  09/24/2011  @bethdavidz #interactive
  37. 37. ONA 2011  09/24/2011  @bethdavidz #videotrends <ul><li>GBTV </li></ul><ul><ul><li>Launched Sept. 12 </li></ul></ul><ul><ul><li>230,000 subscribers who pay between $5 and $10 per month  </li></ul></ul><ul><ul><li>Could generate $27 million in subscription revenue within a year </li></ul></ul><ul><ul><li>Revenue could eventually reach $135 million </li></ul></ul><ul><li>- Gigaom, Sept. 12, 2011 </li></ul>
  38. 38. ONA 2011  09/24/2011  @bethdavidz #videotrends <ul><li>BTIG analyst Rich Greenfield:   </li></ul><ul><ul><li>Media execs,“should be very afraid”  </li></ul></ul><ul><ul><li>Beck may demonstrate how content creators can “build their brands outside the traditional content gatekeeper system with greater creative freedom and the potential for generating far more wealth over time.” </li></ul></ul><ul><li>- From Deadline New York, Sept. 12, 2011 </li></ul>
  39. 39. ONA 2011  09/24/2011  @bethdavidz #interactive
  40. 40. ONA 2011  09/24/2011  @bethdavidz #videotrends WSJ Live , launched last week, is a milestone product. It’s not Fox News. It’s not CNN. It’s not New York Times news video. WSJ Live is its own thing, and a model for the news industry. - Neiman Lab, Sept. 22, 2011
  41. 41. ONA 2011  09/24/2011  @bethdavidz #videotrends <ul><li>When we look at the newsonomics of WSJ Live, we see these key factors: </li></ul><ul><ul><li>The product enables the Journal to be a magnet for top branded video ads </li></ul></ul><ul><ul><li>WSJ Live acts on an aggregation principle. </li></ul></ul><ul><ul><li>It’s a (big) niche product. </li></ul></ul><ul><ul><li>It’s aimed at the future, not the past. </li></ul></ul><ul><ul><li>It’s a free product. </li></ul></ul><ul><li>- Neiman Lab, Sept. 22, 2011 </li></ul>
  42. 42. ONA 2011  09/24/2011  @bethdavidz #interactive Knight-Mozilla News Hack
  43. 43. ONA 2011  09/24/2011  @bethdavidz #interactive <ul><li>Some coverage to follow </li></ul><ul><ul><li>New York Times' Brian Stetler </li></ul></ul><ul><ul><li>Lost Remote : Social TV coverage </li></ul></ul><ul><ul><li>  Ad Age's Simon Dumenco  </li></ul></ul>
  44. 44. ONA 2011  09/24/2011  @bethdavidz #interactive Trends
  45. 45. ONA 2011  09/24/2011  @bethdavidz #interactive
  46. 46. ONA 2011  09/24/2011  @bethdavidz #interactive Like always, watching TV and movies is a shared experience.
  47. 47. ONA 2011  09/24/2011  @bethdavidz #interactive The living room is global now.
  48. 48. ONA 2011  09/24/2011  @bethdavidz #interactive Example: The candidates....
  49. 49. ONA 2011  09/24/2011  @bethdavidz #interactive
  50. 50. ONA 2011  09/24/2011  @bethdavidz #interactive Lost Remote, Sept. 20, 2011 Two and a Half Men Sheen Roast Viewers 27.7 million 6.4 million Social Guide 72,433 comments 92,570   comments Trendrr.tv 167,995 social activity score 450,791   social activity score Bluefin Labs 92,000   comments (75,000 authors) 148,000 comments (98,000 authors)
  51. 51. ONA 2011  09/24/2011  @bethdavidz #interactive Sharing Sheen's burn...
  52. 52. ONA 2011  09/24/2011  @bethdavidz #videotrends New York Times Interactive Twitter Chatter During the Super Bowl
  53. 53. ONA 2011  09/24/2011  @bethdavidz #interactive Takaway: Find ways to create a community around your video content.
  54. 54. ONA 2011  09/24/2011  @bethdavidz #videotrends Trendsmap
  55. 55. ONA 2011  09/24/2011  @bethdavidz #videotrends
  56. 56. ONA 2011  09/24/2011  @bethdavidz #videotrends Trendistic
  57. 57. ONA 2011  09/24/2011  @bethdavidz #interactive Takaway: Use social to find news.
  58. 58. ONA 2011  09/24/2011  @bethdavidz #interactive
  59. 59. ONA 2011  09/24/2011  @bethdavidz #interactive
  60. 60. ONA 2011  09/24/2011  @bethdavidz #videotrends New York Times Interactive Analyzing Obama’s Inaugural Speech
  61. 61. ONA 2011  09/24/2011  @bethdavidz #videotrends Sample Transcribing Speaker Text - More on Neiman Lab
  62. 62. ONA 2011  09/24/2011  @bethdavidz #interactive Takaway: Video to text is improving. This can be used not only for editing and archiving, but also for new interactive experiences.
  63. 63. ONA 2011  09/24/2011  @bethdavidz #interactive Usability guru Jakob Nielsen 's take on TV vs. the Web
  64. 64. ONA 2011  09/24/2011  @bethdavidz #interactive What's next
  65. 65. ONA 2011  09/24/2011  @bethdavidz #videotrends Affectiva
  66. 66. ONA 2011  09/24/2011  @bethdavidz #interactive Mood recognition via web cam
  67. 67. ONA 2011  09/24/2011  @bethdavidz #interactive Applications: The next rating system. Instant audience feedback. Or maybe....
  68. 68. ONA 2011  09/24/2011  @bethdavidz #interactive
  69. 69. ONA 2011  09/24/2011  @bethdavidz #videotrends Creepiest ad ever?
  70. 70. ONA 2011  09/24/2011  @bethdavidz #interactive Facial recognition from live video. Ability to connect face to personal information including social security number.
  71. 71. ONA 2011  09/24/2011  @bethdavidz #interactive Applications: (Besides general creepiness...) Faster editing of archive footage. Instant lower thirds. More information for live video.
  72. 72. ONA 2011  09/24/2011  @bethdavidz #interactive Questions?

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