Online Media Boot Camp Kids Story

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This presentation was created by the group "Kids Story" and was presented at Online Media Boot Camp's marketing workshop session held on April 9, 2009.

http://www.onlinemediabootcamp.com

Published in: Business, Technology
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Online Media Boot Camp Kids Story

  1. 1. Bringing Imagination to Life
  2. 2. Meet our Board of Directors…
  3. 3. Target Audience  Parents ages 25-50  Educators: public schools, daycares, libraries
  4. 4. Potential Communities / How to Reach  Librarians  Educators  Parents  Neighborhood civic associations  School districts
  5. 5. Social Media  Create a widget on the company page to make and dress your own character online  Host a poll on the Web site for audiences to rate their favorite character
  6. 6. Blogging  On the company Web site, post a running commentary of the different character events, e.g., Pinocchio came to visit Sally in Philadelphia  Monitor and comment appropriately on blogs that target the parent/educator audiences  Allow children to post their impressions of the characters they liked best in a kids-only section of the site
  7. 7. PR 2.0  Send out optimized press releases to local community media through PitchEngine and regular wire services  Post photos of events on the company Web site  Google Adwords  SEO throughout Web site  Facebook advertising
  8. 8. Social networking  YouTube video contest is to dress up as your favorite character / allow people to vote  YouTube video: make a video of a costumed character who comes with a “tale to tell”  Facebook page: create for the company where you can become a fan  Tweet “in character” – provide links to the company Web site or other social components
  9. 9. So, any VC companies interested?

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