Online Media Boot Camp Green Story

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This presentation was created by the group "Green Story" and was presented at Online Media Boot Camp's marketing workshop session held on April 9, 2009.

http://www.onlinemediabootcamp.com

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Online Media Boot Camp Green Story

  1. 1. Green Story “What’s your green story?” G S
  2. 2. Green Story <ul><li>We discover what’s green about your workplace & you </li></ul>
  3. 3. Then we tell The World.
  4. 4. Green Blogging & Sponsorship <ul><li>Start a Green Story blog for people to share how they’re being green in their own lives. </li></ul><ul><li>Respond to comments, utilize sharing and book-marking features. </li></ul><ul><li>Provide sponsorship to Green-centered organizations and TV networks </li></ul><ul><ul><li>Sierra Club </li></ul></ul><ul><ul><li>World Wild Life Association </li></ul></ul><ul><ul><li>4H Club </li></ul></ul><ul><ul><li>Girl Scouts/Boy Scouts </li></ul></ul><ul><ul><li>Green TV </li></ul></ul>
  5. 5. Twitter <ul><li>@TheGreenMachine </li></ul><ul><ul><ul><li>Responds to Tweets regarding environment, eco-friendly, sustainability, green-living </li></ul></ul></ul><ul><ul><ul><li>Offers tips and links to promote Green living </li></ul></ul></ul><ul><ul><ul><li>Follows/communicates with other Green organizations </li></ul></ul></ul><ul><ul><ul><li>Elicit responses on how people are living Green in their personal lives – to share their “Green Story” </li></ul></ul></ul>
  6. 6. Image Sharing <ul><li>Create a company initiative to participate in Earth Day activites </li></ul><ul><li>YouTube videos of Client employee volunteers </li></ul><ul><li>Flickr photos of Client employee volunteers </li></ul><ul><li>Sharing links/Tagging of all Media Content. </li></ul>
  7. 7. PR 2.0 <ul><li>Utilize Pitch-engine to send releases with green content to promote respective companies in their community. </li></ul>
  8. 8. Goals <ul><li>Promote our PR company as the forefront leader in Green Promotions for corporations </li></ul><ul><li>Highlight our clients in their respective communities as Green Leaders and innovators. </li></ul>G S

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