Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter and Advanced Blog Strategies, Chris Baggott, Co-Founder & CEO, Compendium Blogware


Published on

"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN. There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.

  • Be the first to comment

Twitter and Advanced Blog Strategies, Chris Baggott, Co-Founder & CEO, Compendium Blogware

  1. 1. Why Blogging is Your #1 Search Marketing Tool Chris Baggott Co-Founder and CEO Compendium Blogware
  2. 2. Source: Pew Internet & American Life Project *Not online As Much As 80% of all web interactions begin with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking
  3. 3. Website SEO PPC Campaigns 0 1,000’s Keyword Phrases Targeted Search Strategies
  4. 5. “ Most Web surfers don’t even realize they are reading blogs. The distinction between blogs and mainstream media is blurring rapidly.” — David L. Sifry, founder and chairman, Technorati, April 2007 “ -it is not always clear or relevant to the end user whether a particular destination is a blog….” eMarketer 2008 The Blog Realities
  5. 6. Blogging For Search Don’t Fight It: “ Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel
  6. 7. <ul><li>“ Relevance means keeping to a topic, helping the search engine understand what your site is about and, ideally, about one thing in particular .” </li></ul><ul><ul><ul><ul><ul><li>Vanessa Fox: Search Engine Land </li></ul></ul></ul></ul></ul>
  7. 8. <ul><ul><li>Titles </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Recent/Frequency </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Blog Volume </li></ul></ul><ul><ul><li>Relevance </li></ul></ul>Why Blogging works for SEO
  8. 9. The Title “ By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page. SEO Expert: Steven Bradley
  9. 14. “ Burn the thesaurus. Think about the words that people use to find you.” “ Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing
  10. 15. Keywords &quot;Think about what people are going to type...and talk about that&quot; Matt Cutts: Google 3,000,000 Searches/ 200 Terms
  11. 16. Recency/Frequency Measure the Competition
  12. 17. Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies <10,000 competing pages: Write once a week. 10,001-100,000 competing pages: Write twice a week. 100,001-200,000 competing pages: Write three times a week. 200,001-2,000,000 competing pages: Write every day. You can’t have Too Much content! You can’t be Too Frequent
  13. 18. Carhartt
  14. 19. User Generated Content