Test Your Traditional Marketing For Free! (Almost): Using Analytics to Gauge Market Interest from Inbound Leads
Tactics such as email marketing and social media bring traffic to your website at very low cost. While the demographics of people who respond to direct mail and surf on the web aren't always identical, you can still make use of all that traffic to measure interest in your online marketing strategies before you launch. Using nothing other than your Google Analytics account, your website's traffic, and your creativity, you can boost the ROI of your next traditional media marketing campaign.
* Trevor Longino, Head Guy, CrowdTamers (@crowdtamers)