The Future of Search Panelist - Hallie Janssen

467 views

Published on

The Future of Search

This session, presented by a panel of Search and Social media experts from SEMpdx, will discuss what you need to know as a user of search engines and as a marketer on search engines. Topics covered will include: personalization of search results, mobile and local search, real time search, social search, and the shift in ranking algorithms.

* Moderator: Lisa Williams, President, Media Forte Marketing
* Anne Kennedy, Partner, Beyond Ink
* Scott Fish, Director of SEO, EngineWorks
* Hallie Janssen, VP, Anvil Media, Inc.
* Ben Lloyd, President, Amplify Interactive

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
467
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Future of Search Panelist - Hallie Janssen

  1. 1. 5 Big Changes in the last Year
  2. 2. AdWords Adds Sitelinks
  3. 3. AdWords Product Extension Instead of users having to click on “SHOPPING” to see your product… They can see product from your Google Merchant Center directly in your ad:
  4. 4. REmarketing to Your Visitors Visitor Views a Visitor Visitor Website in Comes to Leaves Google’s Your without Network Website Converting Visitor is compelled by your Visitor is highly effective ad to go Shown back to your site and ends your Ad up converting. (because they’ve already been to your site)
  5. 5. The AdWords Opportunities Tab Bid Ideas Keyword Ideas Budget Ideas Tools now live here too
  6. 6. Trademark Policy Updates Prior to May 2009 DISAPPROVED “Dell” is a trademark Laptopadapteroutlet.com is not authorized to use said trademark – they don’t sell official product After May 2009 “Dell” is still trademark APPROVED Google approves because Laptopadapteroutlet.com offers reasonable info about that TM on their landing page – they sell related product
  7. 7. What’s Next?
  8. 8. Yahoo & Microsoft Challenge Google There will be ONE user interface to run PPC on Yahoo & Microsoft Properties – Yahoo Search Marketing will essentially disappear The technology will be powered by Microsoft’s platform, the customer service for premium advertisers will come from Yahoo Scheduled migration is for October 2010 Get more information at www.searchalliance.com
  9. 9. Insights into Keyword Attribution Currently in beta for some advertisers Report will appear in AdWords, but requires account to be linked to a Google Analytics account Gain insights into ALL of the keywords that a searcher used, not just the most recent

×