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The Future of Search Panelist - Scott Fish


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The Future of Search

This session, presented by a panel of Search and Social media experts from SEMpdx, will discuss what you need to know as a user of search engines and as a marketer on search engines. Topics covered will include: personalization of search results, mobile and local search, real time search, social search, and the shift in ranking algorithms.

* Moderator: Lisa Williams, President, Media Forte Marketing
* Anne Kennedy, Partner, Beyond Ink
* Scott Fish, Director of SEO, EngineWorks
* Hallie Janssen, VP, Anvil Media, Inc.
* Ben Lloyd, President, Amplify Interactive

Published in: Education, Technology, Business
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The Future of Search Panelist - Scott Fish

  1. 1. <ul><li>Online Marketing Summit </li></ul><ul><li>PDX | 06.16.10 </li></ul><ul><li>Universal Search </li></ul><ul><li>Relevance in Real-Time </li></ul>Scott Fish Director of Search EngineWorks, Inc.
  2. 2. Universal & Real-Time Search <ul><li>Google: Game Changer </li></ul><ul><li>Universal Search Elements </li></ul><ul><li>Social Graphs </li></ul><ul><li>What Is Real-Time Search? </li></ul><ul><li>QDF – Query Deserves Freshness </li></ul><ul><li>Real-World Example </li></ul><ul><li>Why Was RTS Developed? </li></ul><ul><li>Optimizing For RTS </li></ul>
  3. 3. Google: Game Changer Google's mission: To organize the world's information and make it universally accessible and useful.
  4. 4. Universal Search Elements
  5. 5. Social Graphs <ul><li>Important &quot;Graphs&quot; To Watch </li></ul><ul><ul><li>Social Media - Twitter / Facebook </li></ul></ul><ul><ul><li>TrustRank & Real Time Search </li></ul></ul><ul><ul><li>Niche Link Information </li></ul></ul>
  6. 6. What is Real-Time Search? “ Our real-time search enables you to discover breaking news the moment it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand.” - Amit Singhal, Google Fellow
  7. 7. What is Real-Time Search?
  8. 8. QDF – Query Deserves Freshness
  9. 9. Leveraging QDF <ul><li>Product Launches, New Brands </li></ul><ul><li>Web Content Optimization </li></ul><ul><li>Press Releases </li></ul><ul><li>Blogging </li></ul><ul><li>Paid Search </li></ul><ul><li>Question & Answer </li></ul><ul><li>New Website Content Ideas </li></ul><ul><li>What’s Hot? </li></ul><ul><li>Google Trends </li></ul><ul><li>Social Mention </li></ul><ul><li>Trendistic </li></ul>
  10. 10. Real Example: Real-Time Search
  11. 11. Why Was RTS Developed?
  12. 12. Why Was RTS Developed For Guys Like this…
  13. 13. Who Live in Basements Like this… Why Was RTS Developed
  14. 14. Who Want to Know About Apple’s Latest and Greatest New Products… Why Was RTS Developed
  15. 15. The Very Second that Steve Jobs Announces Their Release… Why Was RTS Developed
  16. 16. Real-Time Search Optimization
  17. 17. Real-Time Optimization
  18. 18. Search Engine Optimization <ul><li>Research What Keywords Trigger RTS </li></ul><ul><li>Utilize “out of the box” Keywords </li></ul><ul><li>Track Seasonality Trends </li></ul><ul><li>Build Authority </li></ul><ul><li>Optimize your Press Releases </li></ul><ul><li>Optimize Your Profiles </li></ul><ul><li>Coordinate SEO with Social Media </li></ul>
  19. 19. Social Media Optimization <ul><li>Become An Influencer </li></ul><ul><li>Use Trending Keywords & #Hashtags </li></ul><ul><li>Tweet Regularly </li></ul><ul><li>Generate Engaging Content </li></ul><ul><li>Get Re-tweeted </li></ul><ul><li>Re-tweet Messages From Others </li></ul><ul><li>Get Included On Other Twitter Lists </li></ul>
  20. 20. <ul><li>Scott Fish </li></ul><ul><li>Director of Search </li></ul><ul><li> </li></ul><ul><li>Twitter: ScottFish </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Thanks! </li></ul>