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[object Object],[object Object],[object Object],[object Object],Scott Fish Director of Search EngineWorks, Inc.
Universal & Real-Time Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google: Game Changer Google's mission:  To organize the world's information and make it universally accessible and useful.
Universal Search Elements
Social Graphs ,[object Object],[object Object],[object Object],[object Object]
What is Real-Time Search? “ Our real-time search enables you to discover breaking news the  moment  it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand.” - Amit Singhal, Google Fellow
What is Real-Time Search?
QDF – Query Deserves Freshness
Leveraging QDF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real Example: Real-Time Search
Why Was RTS Developed?
Why Was RTS Developed For Guys Like this…
Who Live in Basements Like this… Why Was RTS Developed
Who Want to Know About Apple’s Latest and Greatest New Products… Why Was RTS Developed
The Very Second that Steve Jobs Announces Their Release… Why Was RTS Developed
Real-Time Search Optimization
Real-Time Optimization
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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