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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship
The holy grail for marketers is a 100% response rate for their campaigns and the results are in: response rates go up dramatically when communication feels personalized or is endorsed by a friend. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.
* Clara Shih, Author of The Facebook Era and CEO of Hearsay Labs