Integrating Social Media into the Marketing Mix: Lessons from GrubHub.com
This session will discuss how to best develop, manage, and measure your social media strategy effectively. Learn how GrubHub.com tripled their Facebook fans in less than four months, optimized their Twitter channel for customer service, and increased brand awareness in new markets with their social media strategy.
* Casey Winters, Consumer Marketing Director, GrubHub.com
* Amy Le, Social Media Manager, GrubHub.com