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Inbound Marketing: Lead Generation at 60% Lower Cost
Customers now have the power to screen out cold calls, cold emails and other unsolicited communication, making it harder and harder to get results with outbound marketing. Yet, thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract customers.
This presentation will include specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as an inbound marketing strategy for radically better marketing.
* Jeanne Hopkins, Director of Marketing, HubSpot