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From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social
To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable. Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable. This online marketing seminar will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients who at every stage of this transition to portability.
* R.J. Talyor, Director of Product Marketing, ExactTarget (@rjtaylor
* Jeff Cunning, Product Marketing Manager, ExactTarget (OMS MIAMI)