The Imperatives of the Marketing Revolution<br />Craig Timmer<br />         @pellaboy<br />
there is a revolution <br />in marketing<br />
 imperative   1marketing must be accountable<br />
imperative  2the cmomust be the change agent<br />
Imperative 3let goconsumers controlyour brand<br />
Imperative 4engage customerswithconversations<br />
Imperative 5freeyour content<br />
imperative  6integrate toinnovateonline & offline<br />
Imperative 7be mobile, be everywhere,be relevant<br />
imperative 8tear down the silos<br />
Imperative 9automate the science of marketing<br />
Imperative 10be maniacal,prove roi<br />
The Imperatives of the Marketing Revolution<br />Marketing Must Be Accountable<br />The CMO Must Be the Change Agent<br />...
Join our Community: www.aprimo.com/revolution<br />
www.aprimo.com/revolution<br /> @aprimomarketing<br />@lisaarthur<br />
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The Ten Imperatives of the Marketing Revolution - Craig Timmer, Aprimo

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The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment as the proliferation of new channels, pressure to deliver ROI in today's economy, and customers' growing appetite for personal relationships with brands means CMOs and marketing teams need to reinvent their roles and drive change. This session will review Ten Imperatives that every marketer can embrace to help lead this change across their organizations.

* Craig Timmer, Director of Application Consulting, Aprimo

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The Ten Imperatives of the Marketing Revolution - Craig Timmer, Aprimo

  1. 1. The Imperatives of the Marketing Revolution<br />Craig Timmer<br /> @pellaboy<br />
  2. 2. there is a revolution <br />in marketing<br />
  3. 3. imperative 1marketing must be accountable<br />
  4. 4. imperative 2the cmomust be the change agent<br />
  5. 5. Imperative 3let goconsumers controlyour brand<br />
  6. 6. Imperative 4engage customerswithconversations<br />
  7. 7. Imperative 5freeyour content<br />
  8. 8. imperative 6integrate toinnovateonline & offline<br />
  9. 9. Imperative 7be mobile, be everywhere,be relevant<br />
  10. 10. imperative 8tear down the silos<br />
  11. 11. Imperative 9automate the science of marketing<br />
  12. 12. Imperative 10be maniacal,prove roi<br />
  13. 13. The Imperatives of the Marketing Revolution<br />Marketing Must Be Accountable<br />The CMO Must Be the Change Agent<br />Let Go, Customers Control Your Brand<br />Engage Customers with Conversations<br />Free Your Content <br />Innovate to Integrate Online and Offline<br />Be Mobile. Be Everywhere. Be Relevant<br />Tear Down the Silos<br />Automate the Science of Marketing<br />Be Maniacal, Prove ROI<br />
  14. 14.
  15. 15. Join our Community: www.aprimo.com/revolution<br />
  16. 16. www.aprimo.com/revolution<br /> @aprimomarketing<br />@lisaarthur<br />

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