Brave New World of Metrics: Twitter, Facebook, & Social Media Analytics
How do you measure social media and buzz? What's a fan, or a retweet, or a product review worth? In this session, learn about free and paid tools marketers are using to develop KPIs for the brave new world of social media analytics. Even more importantly, learn the three things most companies aren't measuring in social media- and why they should.
* Margaret Francis, VP, Scout Labs
* Randy Ksar, Community Manager, Motorola