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Using google analytics to inform usability ux brighton

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Using google analytics to inform usability ux brighton

  1. 1. Using Google Analytics to inform Usability - a few quick tips<br />Phil Guilfoyle <br />Director <br />Online Logic – Conversion Experts<br />
  2. 2. Using Google Analytics to inform Usability - a few quick tips<br />Online Logic Conversion Experts <br />
  3. 3. Using Google Analytics to inform Usability - a few quick tips<br />Online Logic Conversion Experts <br />
  4. 4. Using Google Analytics to inform Usability - a few quick tips<br />Analytics is fun – don’t be afraid, Dive In!<br />How can Analytics work with Usability?<br />
  5. 5. Using Google Analytics to inform Usability - a few quick tips<br />UX Design is a top down approach – Analytics is a bottom up approach<br />A Marriage made in heaven!<br />
  6. 6. Using Google Analytics to inform Usability - a few quick tips<br />Key Measurements to inform UX<br /><ul><li>Time On Site
  7. 7. Bounce Rates
  8. 8. Page Views
  9. 9. Pages per Visit
  10. 10. Exits</li></ul>Goals/Events etc<br />
  11. 11. Using Google Analytics to inform Usability - a few quick tips<br />Idea 1 - Bench Mark - Creating a Custom Report <br />
  12. 12. Using Google Analytics to inform Usability - a few quick tips<br />Idea 1 - Bench Mark – Creating a Custom Report <br />
  13. 13. Using Google Analytics to inform Usability - a few quick tips<br />Idea 1 - Bench Mark – Creating a Custom Report <br />
  14. 14. Using Google Analytics to inform Usability - a few quick tips<br />Idea 1 - Bench Mark – Creating a Custom Report – Drill down to page level <br />
  15. 15. Using Google Analytics to inform Usability - a few quick tips<br />Idea 2 – Site Search<br />Find top search terms used and add links into your design and link to relevant content<br />
  16. 16. Using Google Analytics to inform Usability - a few quick tips<br />Idea 3 – Top Content and $ Index – Where do we invest our time and money?<br />$ Index - A measurement of how influential a page is to conversion<br />
  17. 17. Using Google Analytics to inform Usability - a few quick tips<br />Idea 4 – Set Goals <br />Sketch your Goal Funnel<br />*http://jeff.io<br />
  18. 18. Using Google Analytics to inform Usability - a few quick tips<br />Idea 4 – Add Goals to Google Analytics<br />
  19. 19. Using Google Analytics to inform Usability - a few quick tips<br />Idea 4 – Goal Funnel<br />The exit pages inform you where people are spilling out<br />
  20. 20. Using Google Analytics to inform Usability - a few quick tips<br />Use your design skills to work out what’s wrong with the page<br />Idea 4 – Goal Funnel<br />
  21. 21. Using Google Analytics to inform Usability - a few quick tips<br />Idea 5 – Split test your designs and measure your improvement<br />Will A or B work better?<br />
  22. 22. Using Google Analytics to inform Usability - a few quick tips<br />Idea 6 – Finally! The Low hanging fruit!<br />Annotate when your work goes live!<br />Ask you boss for a raise! <br />
  23. 23. Using Google Analytics to inform Usability - a few quick tips<br />Check out what devices are being used to access the site!<br />Idea 7 – Bonus Slide!<br />
  24. 24. Using Google Analytics to inform Usability - a few quick tips<br />Thank you!<br />Phil Guilfoyle<br />www.onlinelogic.co.uk<br />Twitter @onlinelogic<br />phil@onlinelogic.co.uk<br />

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