Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK...
BASIC principles
Brevity
People read… 25% slower Source: Jakob Nielsen:  http://bit.ly/G4auC
less than 28%  of words Jakob Nielsen:  http://bit.ly/ZYni
One. idea. per. par. Jakob Nielsen:  http://bit.ly/ZYni
Adaptability
The journalist The information
What does the story suit?
What might the user want to do with the information?
 
Scannability
Users are task-oriented
Headlines need to be literal
Get to the point quick
SEO
Subheadings
Bullet lists
Blockquotes
Interactivity
Link
Link
Link
Think
Think blog
Think blog Q&A
Think wiki blog Q&A
Think wiki blog Q&A live chat
Think wiki blog Q&A live chat webcast
Think wiki blog Q&A live chat webcast quiz
Think wiki blog Q&A live chat webcast quiz image map
Think wiki blog Q&A live chat webcast quiz image map poll
Think wiki blog Q&A live chat webcast quiz image map gallery poll
Think wiki blog Q&A live chat webcast quiz image map gallery poll user video
Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video
Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup
Community & Conversation
They are  not  the audience
Users as co-creators of news
Distributed acts of journalism
Engage: invite and respond
Create social value off your site
Journalism acts of distribution
The story is bigger than the site
Leave your site
Conversation = Distribution
5 things you can do now <ul><li>Type up a story – make sure you: Have a literal headline </li></ul><ul><li>Get to the poin...
5 things you can do next <ul><li>Think about the story/issue – what media would it suit? </li></ul><ul><li>What platforms ...
[email_address]
Upcoming SlideShare
Loading in …5
×

Writing/production for the web - BASIC principles

12,635 views

Published on

Lesson 3 in the Online Journalism module on Birmingham City University's journalism degree

Published in: Technology, Education
  • Be the first to comment

Writing/production for the web - BASIC principles

  1. 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles
  2. 2. BASIC principles
  3. 3. Brevity
  4. 4. People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC
  5. 5. less than 28% of words Jakob Nielsen: http://bit.ly/ZYni
  6. 6. One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni
  7. 7. Adaptability
  8. 8. The journalist The information
  9. 9. What does the story suit?
  10. 10. What might the user want to do with the information?
  11. 12. Scannability
  12. 13. Users are task-oriented
  13. 14. Headlines need to be literal
  14. 15. Get to the point quick
  15. 16. SEO
  16. 17. Subheadings
  17. 18. Bullet lists
  18. 19. Blockquotes
  19. 20. Interactivity
  20. 21. Link
  21. 22. Link
  22. 23. Link
  23. 24. Think
  24. 25. Think blog
  25. 26. Think blog Q&A
  26. 27. Think wiki blog Q&A
  27. 28. Think wiki blog Q&A live chat
  28. 29. Think wiki blog Q&A live chat webcast
  29. 30. Think wiki blog Q&A live chat webcast quiz
  30. 31. Think wiki blog Q&A live chat webcast quiz image map
  31. 32. Think wiki blog Q&A live chat webcast quiz image map poll
  32. 33. Think wiki blog Q&A live chat webcast quiz image map gallery poll
  33. 34. Think wiki blog Q&A live chat webcast quiz image map gallery poll user video
  34. 35. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video
  35. 36. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup
  36. 37. Community & Conversation
  37. 38. They are not the audience
  38. 39. Users as co-creators of news
  39. 40. Distributed acts of journalism
  40. 41. Engage: invite and respond
  41. 42. Create social value off your site
  42. 43. Journalism acts of distribution
  43. 44. The story is bigger than the site
  44. 45. Leave your site
  45. 46. Conversation = Distribution
  46. 47. 5 things you can do now <ul><li>Type up a story – make sure you: Have a literal headline </li></ul><ul><li>Get to the point in the first par </li></ul><ul><li>Include as many links as possible </li></ul><ul><li>Break it up with subheads </li></ul><ul><li>Split pars so they are as simple as possible. </li></ul>
  47. 48. 5 things you can do next <ul><li>Think about the story/issue – what media would it suit? </li></ul><ul><li>What platforms could it use – i.e. live chats, wikis, forums, maps, quiz, etc? </li></ul><ul><li>How can you involve users as co-creators before, during and after production? </li></ul><ul><li>How can you make the raw information adaptable by users? </li></ul><ul><li>Where might those users be online, and how can you gather/produce the story on those platforms? </li></ul>
  48. 49. [email_address]

×