Invest sefton may 2014 twitter ppt [autosaved]


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Invest sefton may 2014 twitter ppt [autosaved]

  1. 1. Who are we? Online Guru 6 years Team of 8 What do we do? Set up social media Train social media Manage social media Responsive Websites Brochure websites Email Marketing Clients? Any local businesses Any national business Any sector!
  2. 2. Aims of this session  To give you an valuable insight into the main Social Media players  To explain best practice and etiquette  To identify the important features offered by Twitter  To discuss how to gain more followers and to turn them into customers
  3. 3. First Things First All roads lead to your website Run them all in sync for an effective R.O.I
  4. 4. How effective is your website?  Over 30% of your social media followers will look at your website.  Will they want to do business with you?  Is your website up to date?  Is it responsive?  Does it have the information you are tweeting about on it?  Can you convert visitors into customers?
  5. 5. Contact Forms Free Tips Sign Up
  6. 6. Booking Form Join Our VIP Club
  7. 7. The Power Of Blogging  Set up a blog on your website Eg:  Post weekly news  Link to and from Social Media  Each page to have unique URL SEO - New activity or info on an otherwise static website etc..
  8. 8. Try to post a blog post once a week
  9. 9. KEYWORDS Ask staff, family, friends what they would type in if looking for your business Try to get 30 phrases Use them in web copy, social media bios and social media posts
  10. 10. What is Social Media?
  11. 11. P.O.S.T  P for PLATFORM Where are my people hanging out?  Ofor OBJECTIVE What do I hope to achieve? Leads, sales, brand awareness etc?  Sfor STRATEGY What shall I talk about? How often? Who will do this?  T for TECHNOLOGY What software/gadgets/analytics shall I use?
  12. 12. Social media etiquette Act as you would at a cocktail party/networking event!
  13. 13. But WHAT shall I talk about?  Your business history (Brand)  Your products/services  Special offers/promotions/events  Your team  Your sector  Local area news  Local events  Latest BREAKING news  Cartoons/videos/sayings  Celebrities in the news  Direct to your Blog posts
  14. 14. Accountants ALL WENT VIRAL!!
  15. 15. Which Platform Should I Use ?
  16. 16.  Has over 1 billion active users  It is estimated that 1 in every 13 people has a Facebook account.  On average, 250 million photos are updated every day.  More than 2 billion posts are liked and commented on daily.  Age of average user is 38 and is rising.
  17. 17. 235 million active users. Google+ affects search results on Google, if someone is in your circles their content will have a higher page rank in your searches. Google+ is linked to Google Places, if you link it to your + page it will improve your page rank for local customers greatly.
  18. 18. Has 200+ million users 51% of active Twitter users follow companies, brands or products It now only takes up to once week to hit a billion tweets across Twitter. Great for driving traffic to websites
  19. 19. LinkedIn has up to 200 million users. 90.9% use the free version of Linkedin, but the rest have an upgraded paid account. LinkedIn is typically used more for businesses, it isn't as 'attractive' as other social platforms but proves to have its uses. For B2B it is essential to be on there
  20. 20. Faster growing than Facebook has EVER been Mainly female users aged 30+ in higher income bracket It is a standalone network like LinkedIn and there is hardly any crossover usage. Users have it to communicate through imagery
  21. 21.  Percentage of Instagram users that log in at least once a day is 70%  Over 200 million users  43% of top 100 brands post daily on Instagram  Only used on mobile devices  Can use different filters to make photo look better
  22. 22. TWITTER 32% of 15 million UK users use Twitter daily
  23. 23. Twitter Brand awareness Drive traffic to website Drive traffic to Facebook Build momentum & excitement
  24. 24. How do you set up an account?
  25. 25. Go To
  26. 26. Twitter Lingo  To Tweet is to post an update  To Follow-You get their updates  Follower follows you and gets your updates  @reply-A public message  Direct Message (DM) goes to their inbox  Hashtag ~ Groups words together and highlights them  Retweet (RT) Shares a post to their followers  Lists-To keep a track on a group of accounts  Trending-Most popular words at the moment  Promote-Push your account or Tweets and payment
  27. 27. MAKING A TWEET
  28. 28. CONNECT PAGE
  30. 30. HASHTAGS 1) Use to highlight keywords #websites #socialmedia #liverpool 2) Use to show emotion #soexcited #reallybusy 3) Use for competitions etc to win, tweet answer using #gurucomp
  32. 32. LISTS
  33. 33. Twitter Do’s and Don’ts Don’t link to Facebook Use keywords in biography Add your website/location Tweet regularly Use trending topics Be generous (retweets) Use account Use Hootsuite/Buffer Use Google Analytics
  34. 34. Add Social Media feeds onto your website
  35. 35. SUCCESS STORIES Local interior design Firm secured deal To design interior for Worlds most expensive flat At £27m from Interactions on Twitter
  36. 36. SUCCESS STORIES Local kitchen firm Sold an ex display Kitchen worth Over £20,000 from a single tweet
  37. 37. SUCCESS STORIES Local accountants Have attracted 7 new clients in 2013 worth Over £10,000 in Business from interactions on Social Media
  38. 38. SUCCESS STORIES Local home store Sold a bath from their online store for £1499 From a single tweet at 2am on a Sunday morning
  39. 39. SUCCESS STORIES Online Guru have Attracted over 30 New website and Social media clients In the past 3 years Through our Social Media activity!!
  40. 40. SO WHAT ARE YOU WAITING FOR?? “GET TWEETING” Mention this @onlineguruUK session in a tweet and we will give you another 1 hour bespoke strategy Consultation FREE!!!!
  41. 41. Questions??
  42. 42. Google + Best for SEO & Segmentation Globally No.2 Social Media site. Are you ready??
  43. 43. Google + Business Pages and Personal Profiles Post to circles Integrate with other Google products Helps with your Google ranking Hangouts may see the demise of Skype
  44. 44. Google+ Circles
  45. 45. Google + Hangout
  46. 46. Google +
  47. 47. Questions??
  48. 48. Pinterest – Best for Mobile / Visual 29% of UK users (2.2m) are in the highest income bracket
  49. 49. 77% of the UK population have an active profile
  50. 50. Profile, Page or Group? Daily posts - topical interesting relevant Facebook favours images/videos/questions Respond quickly No more than 25% sales messages About us keywords Like suppliers pages Use @ in posts for shares Sponsored posts Proof read before posting!! Facebook stuff
  52. 52. Facebook Features Check-In Reviews Offers Events Tabs
  53. 53. Facebook Advertising Perfect way to reach your markets precisely. Your business can advertise to your exact audiences based on specific social and geographical information. Age, gender, location, personal interests, job functions etc can all refine targeting. Set your own budgets. From 25p per click.
  54. 54. QUESTIONS?
  55. 55. Linked In Best for Networking and Finding Leads 11 Million Profiles In The UK – 23% of Workers
  56. 56. Linked In Features Post from profile or page Great for search pre meeting
  57. 57. Linked In Do’s and Don’ts Current picture Use keywords in Biography (120) Add contact details List landing pages for websites Get recommendations Join groups where targets are Respond to people who viewed profile
  58. 58. Linked In Profile
  59. 59. Linked In Business Page
  60. 60. QUESTIONS??
  61. 61. Pinterest – Best for Mobile / Visual 29% of UK users (2.2m) are in the highest income bracket
  62. 62. Other Platforms (or Tactics!)
  63. 63. Clothes, Shoes, Jewellery Kitchens, Bathrooms Boiler systems Interior design contracts Houses (Sales and Lets) Accountancy clients Legal clients Personal training clients Chamber members!! Success Stories
  64. 64. Success stories……….
  65. 65. Analytics
  66. 66. Which platform or platforms are the right ones for you?
  67. 67. Thanks for listening We look forward to interacting on Social Media with you! @onlineguru2u
  68. 68. 212 224 243 271 303 329 338 479 578 670 inter… phot… #tfb music socia… Top Klout Topics 94.8 Average Klout Score Highest Klout Score 30.5 Lowest Klout Score 10.0 Worldwide Average Klout Score 0 50 100 150 200 250 300 10 20 30 40 50 60 70 80 90 100 Users Klout Score Audience Klout Score Distribution