London	
  
Ton Wesseling
Online Dialogue
Chief Optimization Officer
#TLE2014The Live Event@TonW
Learn	
  how	
  to	
  win	...
ONLINE D IALOGU E
G u i d i n g y o u t o d i g i t a l m a t u r i t y 
3 years in a row
Number 1 agency in the Netherla ...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
Data Driven
Data Driven
Data Driven
Data Driven
Data Driven
Data Driven
Data Driven
Data Dr
ata Driven
Data Driven
Data Dr...
rsuasion Psychologist
@ B a r t S 
Persuasion Psychologist
Persuasion Psychologist
Persuasion Psycholog
Persuasion Psychol...
Data Driven
 Persuasion Psychology
= CRO Magic
+
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
Why is this working?
WWW = World W ide Walhalla"
for
A nalytics & B rain Testing
brains …
Because: you are conver ti ng
What influences that brain ?
brains …
You are conver ti ng
What influences that brain ?
brains …
You are conver ti ng
Data D riven Persuasion Psychology
C reating conversion boosting & winning A/B test plans
=
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
#TLE2014The Live Event@TonW
©2014,	
  WhichTestWon.com	
  a	
  division	
  of	
  Anne	
  Holland	
  Ventures	
  Inc.	
  	
...
London	
  
Ton Wesseling
Online Dialogue
ton@onlinedialogue.com
+3130 4100 170
#TLE2014The Live Event@TonW
Contact	
  info...
one more thing…
…we’ve located over 200 persuasion techniques…
www.Wheelo fPersuasion.com
www.Wheelo fPersuasion.com
The Wheel of Persuasion 
Temporary Access Code:
“Boston”
(valid until Tuesday / June 3th
)
#TLE...
Ton Wesseling Which Test Won London 2014 Keynote #tle2014 A/B-testing
Ton Wesseling Which Test Won London 2014 Keynote #tle2014 A/B-testing
Ton Wesseling Which Test Won London 2014 Keynote #tle2014 A/B-testing
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Ton Wesseling Which Test Won London 2014 Keynote #tle2014 A/B-testing

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The slides of my conversion rate optimization talk on how we won so many Which Test Won awards - data & psychology - I've showed 25 cases in this presentation - thanks for being there and/or reading the slides now.

If you're not able to get the PDF version - hit me on twitter http://twitter.com/tonw , I'll follow back and DM the slides!

The wheel register code is "boston" (all small), not "Boston"

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  • Damen gestart
    Doen veel CRO
  • When you combine data driven optimization and consumer psychology insights,
    Conversion rate optimization becomes magical
  • http://petgrill.deviantart.com/art/Cool-Globe-Wallpaper-63070593
    http://cz.123rf.com/photo_8178519_hi-tech-zemi-globe-internet-pozad.html
  • BEYOND webanalytics:
    - Data is API-based

    http://petgrill.deviantart.com/art/Cool-Globe-Wallpaper-63070593
    http://cz.123rf.com/photo_8178519_hi-tech-zemi-globe-internet-pozad.html
  • Your customer is 1,5 kilo cortical fats and proteins
    100 billion neurons (brain cels), 1.000 biooion glial cells, 1.000 times 1.000 billion connections (synapses)
  • The question: How do we convert a brain?
    What influences its decisions?

    Boosting online conversion? More knowledge of the brain!
  • Almost a trillion dollar market
    We can finally test what influences a brain outside the lab!
  • 99% en fovea (evt eye-tracking noemen) - : 23% less bounce 60% conversion rate lift
  • -38% - Returning visitors +69%
  • AA: market research
    AA: Bi-monthly meetup w/ Call Centre
  • AA: market research
    AA: Bi-monthly meetup w/ Call Centre
  • Ton Wesseling Which Test Won London 2014 Keynote #tle2014 A/B-testing

    1. 1. London   Ton Wesseling Online Dialogue Chief Optimization Officer #TLE2014The Live Event@TonW Learn  how  to  win  10+   WhichTestWon  A/B-­‐Test  Awards   Now with free content inside: ü  25 conversion cases!
    2. 2. ONLINE D IALOGU E G u i d i n g y o u t o d i g i t a l m a t u r i t y 3 years in a row Number 1 agency in the Netherla nds in our field of practice (analytics & co nversion)
    3. 3. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Univé:  top  3  car  insurance  in  the  Netherlands   Start  cases   “Foot in the door” Get your visitors to interact asap +23% sales
    4. 4. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Van  der  Valk  Hotels  (large  Dutch  hotel  chain)   Start  cases   “Chunking” Divide content in diminishingchunks of 3 or 5 pieces ofinformation +14% sales
    5. 5. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Online  Dialogue:  Conversion  Summit  landingpage   Start  cases   +29% interactions
    6. 6. Data Driven Data Driven Data Driven Data Driven Data Driven Data Driven Data Driven Data Dr ata Driven Data Driven Data Driven Data Driven Data Driven Data Data Driven Data Drive Data D Data Driven Data Driven @ To n W Data Driven
    7. 7. rsuasion Psychologist @ B a r t S Persuasion Psychologist Persuasion Psychologist Persuasion Psycholog Persuasion Psycholo Persuasion Psychologist on Psychologist Psychologist PersuasioPsychologist Persuasion Ps Persuasion Psyc suasion Psychologist Psychologist
    8. 8. Data Driven Persuasion Psychology = CRO Magic +
    9. 9. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Kras.nl  (TUI):  homepage  effect  on  sales   Award  cases   “Ambiguity Aversion” Make it crystal clear what yourcustomer will get +20% sales
    10. 10. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       fonQ.nl:  Ecommerce  –  site  search  sales  improvement   Award  cases   “Carrot & Stick” Keep showing customers whatthey’re buying through thewhole process +49% sales
    11. 11. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Freo.nl:  liN  in  loan  applicaOons     Award  cases   “Sequencing” CRO is a reciprocal dialogue:Take the concepts that areactive in your customers brainas your starting point +19% applications
    12. 12. Why is this working?
    13. 13. WWW = World W ide Walhalla" for A nalytics & B rain Testing
    14. 14. brains … Because: you are conver ti ng
    15. 15. What influences that brain ? brains … You are conver ti ng
    16. 16. What influences that brain ? brains … You are conver ti ng
    17. 17. Data D riven Persuasion Psychology C reating conversion boosting & winning A/B test plans =
    18. 18. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       This  is  the  method  we  use   Fact  &  Act   &                      Tell              Combine                  Analyze                      Test                  Create                  Analyze              Filter  
    19. 19. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Let’s  start:  Filter  &  Analyze   Fact  &  Act   &                      Tell              Combine                  Analyze                      Test                  Create                  Analyze              Filter  
    20. 20. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Freo.nl:  more  liN  in  loan  applicaOons     Filter  &  Analyze   “The paradox of Choice” Offer a minimum of 2 and amaximum of 5 choices +14% applications
    21. 21. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       MoneYou.nl:  upliN  in  new  saving  accounts   Filter  &  Analyze   “In Gaze Placement” Put your most persuasivecontent in your customers’ gaze +23% accounts
    22. 22. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Freo.nl:  survey  to  understand  visitor  needs   Filter  &  Analyze   “Foot between the lips” Directly get a forced click Significant more applications Survey invitation vs. no survey invitation winner
    23. 23. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       And  now:  Create  &  Test   Fact  &  Act   &                      Tell              Combine                  Analyze                      Test                  Create                  Analyze              Filter  
    24. 24. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Autonomy:  Van  der  Valk  conversion  liN   Create  &  Test   Autonomy:  “Let  your  customer  think  he’s  free  in  his  choices”   +25% sales
    25. 25. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       But..  :  VakanOeveilingen.nl  (aucOon  website)   Create  &  Test   Urgency:  “When  we’re  in  a  hurry,  we  love  to  be  guided”   Significant more submits, but.. Less registrations
    26. 26. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Direct  Priming:  our  newsleYer  headline  test   Create  &  Test   Direct  Priming:  “RepePPon  leads  to    quicker  reacPons”   (Title first article) (Title last article) +42% clicks Outgoing clicks from within the newsletter by members who opened the newsletter
    27. 27. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Choice  Paradox:  MoneYou  Call-­‐to-­‐AcOon  test   Create  &  Test   Choice  Paradox:  “We  love  a  few,  but  not  to  many  opPons”   +16% accounts + 2 5 4 % c l i c k s ( o n C TA a r e a )
    28. 28. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Response  efficacy:  Kras.nl  travel  booking  form   Create  &  Test   Response  efficacy:  “We’re  more  likely  to  act  when  we  believe  it  will  actually  have  the  desired  effect”   +18% sales
    29. 29. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Ambiguity  aversion:  Freo.nl  applicaOon  form   Create  &  Test   Ambiguity  Aversion:  “We  prefer  opPons  that  are   certain”   +10% applications
    30. 30. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Visuel  cue:  Hotel  Schiphol  –scroll  promoOon   Create  &  Test   Visual  Cueing:  “Our  aTenPon  is  very  easily  influenced”   -23% bouncerate + significant sales
    31. 31. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Framing:  MoneYou  email  &  landingpage  test   Create  &  Test   Equivalence  Framing:  “The  way  things  are  stated  or  portrayed,  highly  influences  our  choices”   Significant more account opens
    32. 32. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Conceptual  Contrast:  job  posOng  offers   Create  &  Test   Ugly  Brother:  “The  way  things  are  stated  or  portrayed,  highly  influences  our  choices”   Almost everyone chooses the maximum package
    33. 33. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Test  done?  Analyze!   Fact  &  Act   &                      Tell              Combine                  Analyze                      Test                  Create                  Analyze              Filter  
    34. 34. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Kras.nl:  from  most  sold  to  a  last  minute  list   Analyze   +58% conversions B u t n o s i g n i fi c a n t t u r n o v e r d i f f e r e n c e
    35. 35. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Banking:  what  is  your  interest  rate  posiOon?   Analyze   PosiOon  targeOng:  “We  like  basing  comparisons  on  just  a  few  aTributes”   Winner when number 1 Winner when not number 1
    36. 36. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Product  pages:  CTA  color?   Analyze   Goal-­‐directed  behavior   “We  need  other  persuasion  techniques  when  we’re  ‘geXng  things  done’  than   when  we  (want  to)  relax   Monday winner Saturday winner
    37. 37. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Kras.nl:  new  &  returning  visitor  differences   Analyze   Returning visitor winner New visitor winner
    38. 38. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Essent  Belgium:  landingpage  test   Analyze   Returning visitor winner New visitor winner
    39. 39. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       MoneYou  landing  page  redesign   Analyze   +27% applications B u t … ( s e e n e x t s l i d e )
    40. 40. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Let’s  dive  in  the  MoneYou  A/B-­‐test  data   Analyze   Cum. Conversion % per day" Difference in cum. Conversion %" Conversion difference stabelizes" Conversion difference stabelizes" Why is the conversion percentage so high on these 2 days?" Why is the difference between A and B at first negative and than positive?" Hmm, euroclix.nl
    41. 41. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Affiliate  partner  delivering  external  moOvaOon   Analyze   Free money if you file an application
    42. 42. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       MoneYou.nl  without  visitor  funding  affiliates   Analyze   Cum. Conversion % per day" Difference in cum. Conversion %" Very stable differences" (with conversions)" Much shorter, difference in first days is caused by returning visitors (which we filtered out after this analysis)" +100% applications!
    43. 43. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Combine  &  Tell   Fact  &  Act   &                      Tell              Combine                  Analyze                      Test                  Create                  Analyze              Filter  
    44. 44. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Combine  &  Tell   !"#$%&'("#)*+,-(./,"#) !"#$%&'(%)%"#*+' CRO  becomes  Customer  Intelligence  
    45. 45. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Telegraaf.nl:  biggest  Dutch  newspaper   first  cookie  concept:  almost  100%  opt-­‐in   Combine  &  Tell   Defaults:   “We  tend  to  like  what  is  chosen  for  us”  
    46. 46. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Telegraaf.nl:  biggest  Dutch  newspaper   first  cookie  concept:  almost  100%  opt-­‐in   Combine  &  Tell   Reinforcements:  “We  want  to  hear  we’re  doing  good”  
    47. 47. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Based  on  customer  intelligence:   we  loved  to  be  challenged   Combine  &  Tell   We won J
    48. 48. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       We  help  and  /  or  educate   Kras.nl:  They  won!   Combine  &  Tell  
    49. 49. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       We  teach:  Master  of  online  Persuasion   Combine  &  Tell  
    50. 50. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Ever  growing  our  customer  knowledge   3  years  of  being  a  partner   ü   MoneYou  groei  over  jaren  heen  
    51. 51. #TLE2014The Live Event@TonW ©2014,  WhichTestWon.com  a  division  of  Anne  Holland  Ventures  Inc.    All  rights  reserved.       Just  do  it   Digital Data Persuasion Psychology How  to  create  winning  A/B  test  plans?   Fact & Act
    52. 52. London   Ton Wesseling Online Dialogue ton@onlinedialogue.com +3130 4100 170 #TLE2014The Live Event@TonW Contact  info  
    53. 53. one more thing… …we’ve located over 200 persuasion techniques…
    54. 54. www.Wheelo fPersuasion.com
    55. 55. www.Wheelo fPersuasion.com The Wheel of Persuasion Temporary Access Code: “Boston” (valid until Tuesday / June 3th ) #TLE2014The Live Event@TonW

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