@BartS | Online Dialogue
 # WheelofPersuasion .com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 #convcon
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
ü  Rational
ü  Reason & logic
ü  Rules
ü  Lazy & slow
ü...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
Filmpje	
  Maxima	
  met	
  lijst	
  kenmerken	
  
ü  Emot...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 # WheelofPersuasion .com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 #convcon
ü...
@BartS | Online Dialogue
 WheelofPersuasion.com
 #convcon
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
Wake Willem up
Von Restorff Effect
Willem is woken up
when ...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
Than get Willem to focus on one thing
Focusing Effect
Wille...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
And chunk the other info for him
Chunking
Group information...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
WheelofPersuasion.com!
WheelofPersuasion.com!
@BartS | Onli...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 #convcon
I...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
BTW: How good is your Willem?
How much is:
15 + 6
3 + 56
89...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
It’s more about Maxima!
@BartS | Online Dialogue
 WheelofPersuasion.com
 #convcon
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
Reassure Maxima
Subliminal
reassurance
Use green
checkmarks...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
Offer her trivial choices
One Choice "
Paradox
Offer Maxima...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
Let her free
“Optional field”
 Autonomy
Let Maxima "
think s...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
Make her look good with her friends
Social Proof
Maxima is ...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
And make sure you touch each other
Foot in the door
Maxima ...
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS | Online Dialogue
 WheelofPersuasion.com
 #convcon
@BartS | Online Dialogue
 WheelofPersuasion.com
 ChinWag Psych
@BartS
bar@onlinedialogue.com
nl.linkedin.com/in/bartschutz...
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Keynote Bart Schutz Chinwag London May 2014 / Dialogue Thursday Utrecht June 2014

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Bart Schutz used Dutch queen and king Maxima and Willem-Alexander as example for system 1 and system 2. In his keynote he explained how to get Maxima's attention and how to wake Willem up. Keynote at the Chinwag Psy2014 conference May 2014 in London and the Dialogue Thursday #16 on Tuesdat June 17th in Utrecht, the Netherlands.

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Keynote Bart Schutz Chinwag London May 2014 / Dialogue Thursday Utrecht June 2014

  1. 1. @BartS | Online Dialogue # WheelofPersuasion .com ChinWag Psych
  2. 2. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych @BartS | Online Dialogue WheelofPersuasion.com #convcon
  3. 3. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  4. 4. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  5. 5. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych ü  Rational ü  Reason & logic ü  Rules ü  Lazy & slow ü  Requires attention ü  Effortful ü  Controls Maxima
  6. 6. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  7. 7. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  8. 8. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  9. 9. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych Filmpje  Maxima  met  lijst  kenmerken   ü  Emotional ü  Intuitive & associative ü  Naughty ü  Fast & never sleeps ü  Multi-tasker ü  Effortless ü  No control
  10. 10. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  11. 11. @BartS | Online Dialogue # WheelofPersuasion .com ChinWag Psych
  12. 12. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych @BartS | Online Dialogue WheelofPersuasion.com #convcon ü  Rational & logic ü  Conscious reason ü  Rules ü  Slow & lazy ü  Requires attention ü  Effortful ü  Control ü  Emotional ü  Subconscious ü  Intuitive & associative ü  Fast & always on ü  Large capacity ü  Effortless ü  Automatic S e p a r a t i n g m o n e y f r o m b r a i n s
  13. 13. @BartS | Online Dialogue WheelofPersuasion.com #convcon
  14. 14. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych Wake Willem up Von Restorff Effect Willem is woken up when something is “significantly different”
  15. 15. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych Than get Willem to focus on one thing Focusing Effect Willem can only consciously pay attention to one thing at a time Ego Depletion Willem is exhausted really quickly
  16. 16. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych And chunk the other info for him Chunking Group information into manageable units
  17. 17. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych WheelofPersuasion.com! WheelofPersuasion.com! @BartS | Online Dialogue WheelofPersuasion.com #convcon Or just leave it out Less is more Willem can’t deal with more than 3-5 pieces of " information
  18. 18. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych @BartS | Online Dialogue WheelofPersuasion.com #convcon Information Overload And realize he is a rationalizing being Post-decision rationalization Treat USP’s as nothing more than alibi’s
  19. 19. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych BTW: How good is your Willem? How much is: 15 + 6 3 + 56 89 + 2 12 + 53 75 + 26 25 + 52 63 + 32 I Know! Calculations are hard work. But it’s nearly over. Come on, one more… 123 + 5 QUICK! THINK ABOUT A COLOR AND A TOOL! At the end of this test, I ask a question. Don’t stop and think about it Answer it immediately!
  20. 20. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych It’s more about Maxima!
  21. 21. @BartS | Online Dialogue WheelofPersuasion.com #convcon
  22. 22. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych Reassure Maxima Subliminal reassurance Use green checkmarks " (but not more than 3)
  23. 23. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych Offer her trivial choices One Choice " Paradox Offer Maxima 2 choices istead of one
  24. 24. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych Let her free “Optional field” Autonomy Let Maxima " think she is free in her choices “Mandatory field”
  25. 25. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych Make her look good with her friends Social Proof Maxima is rather sensitive to the opinions of others!
  26. 26. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych And make sure you touch each other Foot in the door Maxima " loves touching " each other
  27. 27. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  28. 28. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  29. 29. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  30. 30. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  31. 31. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych
  32. 32. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych @BartS | Online Dialogue WheelofPersuasion.com #convcon
  33. 33. @BartS | Online Dialogue WheelofPersuasion.com ChinWag Psych @BartS bar@onlinedialogue.com nl.linkedin.com/in/bartschutz/ online-dialogue.com online-persuasion.com wheel-of-persuasion.com For  more  2ps:     h"p://Persuasion.0ps     h"p://WheelofPersuasion.com   Access  Code  :     boston   (available  un2l  March  27th  2014)  

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