3 business tips
“funnel of love”
September 17th 2009
15.15 – 15.45, Location Blue
Become a winner

   through attitude and behavior analytics
Company goals                    €€€                   Customer goals 



             Company                           ...
Attitude
Personal experience    Compe&tors    Media    Social environment 




                                           ...
Try to find out why your prospect




     is NOT buying your product
Take away the

unique NON buying reasons
Behavior
Iden&ty    History      Context    Psychological profile 




                                     icons © http://...
logic




                              slow
                        fast




                                           e...
Donʼt use the same sign up form

                         Introduction
                             page




Product page ...
Profiles
 Stored data




                3.
Build up groups of customer profiles

    segmented on attitude and behavior

         and collect the knowledge of

      ...
Hypothesis




Analyze
                 Test




    Always do: structured testing
           and: implement cross channel!
Your email address to our Free Newsletter
Upcoming SlideShare
Loading in …5
×

Eday 2009 - Funnel of Love - Online Dialogue: Ton Wesseling

1,404 views

Published on

Online Dialogue presentation with 3 business tips based on the online dialogue vision: attitude, behavior, optimization.

Published in: Business, Spiritual, Education

Eday 2009 - Funnel of Love - Online Dialogue: Ton Wesseling

  1. 1. 3 business tips “funnel of love” September 17th 2009 15.15 – 15.45, Location Blue
  2. 2. Become a winner through attitude and behavior analytics
  3. 3. Company goals  €€€           Customer goals  Company  Prospect / client  Online dialogues  Profile  Mul&   Mul&‐  purpose   channel  Context  Experience  Compe&tors  Media  Social environment  Influencing context  theory © http://onlinedialogue.com icons © http://dryicons.com Targets & happiness Tuning the conversation
  4. 4. Attitude Personal experience  Compe&tors  Media  Social environment  icons © http://dryicons.com 1.
  5. 5. Try to find out why your prospect is NOT buying your product
  6. 6. Take away the unique NON buying reasons
  7. 7. Behavior Iden&ty  History  Context  Psychological profile  icons © http://dryicons.com 2.
  8. 8. logic slow fast emotion picture ©http://www.keirsey.com/ Main psychological behavior profiles
  9. 9. Donʼt use the same sign up form Introduction page Product page A  X  Sign up page A Sign up page A2 for every single visitor
  10. 10. Profiles Stored data 3.
  11. 11. Build up groups of customer profiles segmented on attitude and behavior and collect the knowledge of how to communicate with them
  12. 12. Hypothesis Analyze Test Always do: structured testing and: implement cross channel!
  13. 13. Your email address to our Free Newsletter

×