Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Techcrunch50 Demo Pit - Experience sharing with POCC

1,510 views

Published on

We launched onion.tv at Techcrunch50 demopit in 2009 after which we along with Dubzer (which launched at Demo Fall in 2009) shared our experience with Pune Open Coffee club in Pune.

http://punetech.com/how-can-a-pune-startup-sell-in-the-us-pocc-event-nov-7/

Published in: Technology
  • Be the first to comment

Techcrunch50 Demo Pit - Experience sharing with POCC

  1. 1. www.onion.tv Enhance Your Playback Experience…
  2. 2. onion.tv at a glance Copyright Onion Technologies Pvt. Ltd. 2009 Are your videos enhanced for the web? + Publish using online video platforms VIDEOS ON INTERNET ENHANCED PLAYBACK EXPERIENCE = Enhance using onion.tv <ul><li>Easy to use off the web </li></ul><ul><li>Integrates with most player API’s </li></ul><ul><li>Enrich the experience of your users </li></ul><ul><li>Expand your reach </li></ul>
  3. 3. About Techcrunch50 <ul><li>Launch-pads for startups </li></ul><ul><li>Criteria & Process of application </li></ul><ul><li>Types of companies </li></ul><ul><ul><li>Mostly Web related? </li></ul></ul><ul><ul><li>Idea startup, Funded startup, and even revenue generating startups </li></ul></ul><ul><li>About Demo-Pit </li></ul><ul><li>Cost Involved </li></ul><ul><li>Techcrunch50 winners </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  4. 4. Our Launch Plans <ul><li>Company started late 2008 and immensely involved into product development </li></ul><ul><li>In March: Not ready with full product but got thinking of LAUNCH - we just need to launch what we have and keep iterating </li></ul><ul><li>Goals for launch </li></ul><ul><ul><li>Complete minimal features that we can show off </li></ul></ul><ul><ul><li>Get towards target market – content companies in education, events, news vertical </li></ul></ul><ul><ul><li>Focus on US market </li></ul></ul><ul><li>Started looking options… </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  5. 5. Launch options? <ul><li>Online world, just kick off the website! </li></ul><ul><ul><li>Not much expert advice and quality feedback? </li></ul></ul><ul><ul><li>Industry specific tradeshows: Really expensive!!! </li></ul></ul><ul><li>Y Combinator / Seedcamp </li></ul><ul><ul><li>This is not a launch pad but good if your goals are mentorship and investment. </li></ul></ul><ul><li>Proto.in / Head-Start / Nasscom </li></ul><ul><ul><li>Few great options, good if your focus is raising investment soon from India </li></ul></ul><ul><ul><li>Also, you can launch something else in these conference at later stage </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  6. 6. Two closest options were… <ul><li>DemoFall & Techcrunch50 </li></ul><ul><ul><li>Both have good options. Techcrunch50 seems to be more oriented towards early stage startup and also focuses more on web stuff! </li></ul></ul><ul><li>But yes apply to as many startup launch options you see </li></ul><ul><ul><li>You get to learn about competition in startups </li></ul></ul><ul><ul><li>You get to hear opinions on your product </li></ul></ul><ul><ul><li>You get started preparing stuff that matters to investors </li></ul></ul><ul><ul><li>You get connected to many people who matter in startup community. </li></ul></ul><ul><ul><li>You validate your ideas and business model to some extent. </li></ul></ul><ul><li>Oh yeah, and if you are selected do “ASK FOR DISCOUNT” </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  7. 7. The Techcrunch50 Process <ul><li>Each step crossed was pushing us more… </li></ul><ul><ul><li>Shortlisted based on written application </li></ul></ul><ul><ul><li>Excited for interviews </li></ul></ul><ul><li>Interview with CEO of Techcrunch </li></ul><ul><ul><li>Focused on product newness and basic viability of business </li></ul></ul><ul><li>Long time no second interview! </li></ul><ul><ul><li>Many people were tweeting whether no interview means NO? </li></ul></ul><ul><ul><li>Soon we got confirmation for another interview with Jason! Hooray! </li></ul></ul><ul><li>Interview with Jason, CEO of Mahalo.com </li></ul><ul><ul><li>Very crisp focused on business model and marketing strategies </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  8. 8. The Decision… <ul><li>Their decision was “DEMOPIT” </li></ul><ul><ul><li>What could be the reason for that? </li></ul></ul><ul><ul><li>Team? Revenue? Beta-Customers? </li></ul></ul><ul><li>We had just lost hope to do any launch </li></ul><ul><ul><li>Just forgot this launch thing for full-two weeks!!! </li></ul></ul><ul><ul><li>Kind of back to square-one, Just launch online? </li></ul></ul><ul><li>Oh wait, it might be a good idea to get started in US? </li></ul><ul><ul><li>Had to kick off talking with potential partners, potential business development person, and customers too! All in US… </li></ul></ul><ul><ul><li>It’s already August and soon things will slow in US for year end… </li></ul></ul><ul><ul><li>Let’s just start this thing. DemoPit could complement this actually!!! </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  9. 9. The preparation <ul><li>As we decided for Techcrunch50 </li></ul><ul><ul><li>Development speed increased and things were looking good </li></ul></ul><ul><ul><li>Focused more on what’s good for demo or showing “more” </li></ul></ul><ul><ul><li>Didn’t achieved all that we wanted but yes minimum functionality! </li></ul></ul><ul><li>Website work outsourced in 2 weeks </li></ul><ul><li>Demo Video made in-house in couple of days </li></ul><ul><li>Got business card printed in last week </li></ul><ul><li>And yeah bought some gift items for demo table the day we had to fly </li></ul><ul><li>Oh we were good, already had business visa!!! </li></ul><ul><li>Why we “both” went? </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  10. 10. First Day as attendee <ul><li>Oh yeah whole night coding and even a warning from landlord! We were just lost and had no idea about time! </li></ul><ul><li>Focus of the day was </li></ul><ul><ul><li>Attend some top 50 on-stage pitches in first-half </li></ul></ul><ul><ul><li>Get to know how to get audience award </li></ul></ul><ul><ul><li>Make many friends and invite them to demopit next day </li></ul></ul><ul><li>Most of the second half was spent in demopit to learn what’s going. </li></ul><ul><li>AT LAST MOMENT arranged a MONITOR for the demo! </li></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  11. 11. DEMOPIT <ul><li>Frequently asked questions </li></ul><ul><ul><li>What do you do? </li></ul></ul><ul><ul><li>What differentiates you from ____? </li></ul></ul><ul><ul><li>How do you make money? </li></ul></ul><ul><li>It is good to have experience in SALES </li></ul><ul><ul><li>Need to have passion each time you repeat the story! </li></ul></ul><ul><li>Didn’t had fancy stuff on booth nor a great cash offers </li></ul><ul><ul><li>But our gifts were cute and most people appreciated </li></ul></ul><ul><ul><li>And some came just for that and not the pitch ;) </li></ul></ul><ul><li>Weren’t upto mark for winning audience award </li></ul><ul><ul><li>But a great deal of feedback and contacts in startup community are made. </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  12. 12. The important message… <ul><li>Rich user experience is critical and make it more social </li></ul><ul><li>Brand perception is not easy to change </li></ul><ul><ul><li>Some even suggested us to change our company name </li></ul></ul><ul><li>There are something you need to do on time </li></ul><ul><ul><li>Trademark work was done just before launch </li></ul></ul><ul><ul><li>Not filed in US yet, due to issues and might take 3 more months. </li></ul></ul><ul><li>PR is all about connections and spamming too?? </li></ul><ul><ul><li>We failed to focus on PR during the conference day </li></ul></ul><ul><ul><li>And, never felt to spam the PR list we had prepared. </li></ul></ul><ul><ul><li>Additionally, felt not to buzz our self as we still had to complete trademark filing in US. </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  13. 13. Other companies launching? <ul><li>Could be similar or even a competitor! </li></ul><ul><ul><li>Udemy.com is similar but focused only on online courses. </li></ul></ul><ul><li>Could be a service provider to you later </li></ul><ul><ul><li>We are talking with trademarkia.com to help us for legal services. </li></ul></ul><ul><ul><li>Others we could use? </li></ul></ul><ul><ul><ul><li>ObjectiveMarketer.com, Chargify.com, AskYourTargetMarket.com </li></ul></ul></ul><ul><ul><ul><li>It’s a good thing to be early adopter of some other startup too! </li></ul></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  14. 14. After all what about leads?? <ul><li>Techcrunch50 is not an industry specific conference, so it depends. </li></ul><ul><li>For us events are part of target market & we do have some contacts which will be converted into leads down the line. </li></ul><ul><li>Note people coming to such conferences are “early adopters” and if people don’t understand your product, forget the world! </li></ul><ul><li>SaaS, Online marketing is good to start </li></ul><ul><li>But, yes business development / sales people in US matters. </li></ul><ul><ul><li>If founder, can stay in US. HE SHOULD as far as possible </li></ul></ul><ul><ul><li>You don’t need customers who say YES / NO, you need visionary thinkers. </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009
  15. 15. Status <ul><li>Rolling out couple of beta customers this year </li></ul><ul><li>SaaS launch happening early next year. </li></ul><ul><li>Identified couple of senior business development people and advisors in US </li></ul><ul><li>Actively looking for </li></ul><ul><ul><li>Hand-on passionate coders fresh (1) and experienced (1) </li></ul></ul><ul><ul><li>UI and / or UXD (1) </li></ul></ul>Copyright Onion Technologies Pvt. Ltd. 2009

×