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Numsight market landscape

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Numsight market landscape

  1. 1. Tous droits réservés Numsight 2014 Segmentation stratégique Market LandscapeTM
  2. 2. Tous droits réservés Numsight 2014 – 2 – Pourquoi segmenter vos clients ? Comprendre et segmenter vos consommateurs Identifier des segments à haut potentiel Transformer votre segmentation en axes de croissance et d’innovation
  3. 3. Tous droits réservés Numsight 2014 – 3 – Market LandscapeTM ˜  Market LandscapeTM est une méthode de segmentation stratégique qui consiste à : š  Construire une vision globale du marché incluant : –  Les attitudes et comportements des consommateurs –  La situation de la / des marque(s) du client par rapport aux concurrents š  Identifier et prioriser des opportunités de croissance fondées sur des consumer insights précis : –  Qui ont un potentiel élevé (en volume / valeur) –  Qui sont les plus faciles à conquérir (compte tenu de la situation concurrentielle) š  Définir les projets / programmes d’innovation permettant de réaliser cette croissance ˜  Une pratique mise en œuvre dans plus de 15 pays pour un client international (leader de la RHF) ˜  Numsight a reçu le Grand Prix des Etudes Internationales au SEMO 2008 ˜  Principaux clients : de grandes sociétés multinationales de l’agro-alimentaire, de l’hygiène-beauté, de la distribution.
  4. 4. Tous droits réservés Numsight 2014 – 4 – Schéma général en 5 étapes 1 – Définition de l’univers de concurrence, recueil et validation des données 3 – Construction de la segmentation Occasions (‘Need States’) 4 – Quantification des opportunités de croissance par segment et need state 5 – Workshop : Priorisation des axes de développement et plans d’action. Création de nouvelles idées. 2 – Construction de la segmentation consommateurs
  5. 5. Tous droits réservés Numsight 2014 – 5 – Segmentation des consommateurs / clients Segmentation Consommateurs ˜  Pour choisir le territoire / le positionnement de vos marques selon les attentes de groupes d’individus qui ont : š  Des attitudes, motivations et croyances, š  Un style de vie š  Des comportements vs la catégorie ˜  Construction d’une Segmentation des individus selon : š  leurs attitudes (vs la catégorie) š  leur intensité de consommation š  les produits et marques habituellement consommés
  6. 6. Tous droits réservés Numsight 2014 – 6 – Des applications très opérationnelles ˜  Innovation ˜  Portefeuille de marques ˜  Plan Marketing ˜  Marketing ciblé
  7. 7. Tous droits réservés Numsight 2014 – 7 – La segmentation des consommateurs ˜  La segmentation stratégique permet d’identifier des segments de consommateurs : cibles opérationnelles utilisables au plan marketing ˜  Les individus de chaque segment : š  Ont les mêmes attitudes et motivations š  Sont satisfaits par les mêmes produits š  Ont un profil socio-démographique voisin š  Ont une même perception des marques
  8. 8. Tous droits réservés Numsight 2014 – 8 – Des résultats faciles à comprendre et à utiliser (exemple : segmentation sur les jus de fruits et de légumes) Taste addicts Social status Alcohol mixers Breakfast duty Quality & Convenience Health concerned Looking for new and sophisticated taste (mixes of several fruits / vegetables Fruit juices can’t be used / offered alone, but only as an alcohol mixer (“vodka-orange”) Older singles looking for Quality and Convenience Fruit juice (often enriched in vitamins) is used for breakfast (as a “medicine”) Fruit Juice is more positive in a social context than alcohol or soft drinks Fruit and vegetables are essential in diet Exemple fictif
  9. 9. Tous droits réservés Numsight 2014 – 9 – Prioriser les cibles et les opportunités stratégiques ˜  L’objectif est de : š  De prioriser les segments stratégiques et les opportunités de croissance pour les marques du client ˜  L’analyse est fondée sur : š  L’importance des segments (en % d’utilisateurs et % d’occasions) š  La position des marques du client sur chaque segment š  L’adéquation de chaque marque aux opportunités identifiées Fictional example Competitor X: 12% Client Brands (8%/ind160) - Brand A (4%/ind160) - Brand C (2%/ind142) Competitor X: 10% Competitor Y: 12%% Client Brands (8%/ind150) - Brand A (6%/ind343) - Brand C (2%/ind136) Other Brands (3%/ind125) Client Brands (9%/ind179) - Brand B (8%/ind254) Competitor Z: 8% - Other Brands (5%/ind171) Client Brands 4%/ind74) - Brand A (1%/ind134) A C A A C B B > 120 105-120 < 105 Category occasions index Light consumers but they over consume Client Brand B (3%/ind136)
  10. 10. Tous droits réservés Numsight 2014 – 10 – Contact Pour toute information sur cette présentation, merci de contacter : NUMSIGHT CONSULTING France 80-82 rue Galliéni 92 100 Boulogne-Billancourt FRANCE Tel: +33 (0)1 41 10 28 28 Fax: +33 (0)1 41 10 28 10 www.numsight.com Sylvie Cohen Mail : s.cohen@numsight.com L. directe : +33 1 41 10 28 27 Mob : +33 6 14 39 07 52 Eric Lombard Mail : e.lombard@numsight.com L. directe : +33 1 41 10 28 12 Mob : +33 6 22 19 52 48
  11. 11. Tous droits réservés Numsight 2014

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