We put people at the centre of everything we do. We believe people unlock the knowledge and inspiration necessary to make business’ work. noah stephens, ﬂickr
Besides asking people questions wealso spend time with them. In thismanner we get to know people betterand dive deeper into knowledge that isnot visible from the tip of the iceberg. noah stephens, ﬂickr
Our work can start form one of two standpoints:Problem ﬁnding scenario Problem solving scenarioThe client wants to achive innovation in a new or little The client has a speciﬁc problem with his/her productknown business area. We start by identifying the main or service. We start by understanding the costumersstakeholders, themes and problems in this unit and their environment through ethnography. Then wethrough ethnographic ﬁeldwork. By unpacking the revisit the marketing mix of the product and/ormain issue at stake we can provide solutions and service, changing what is necessary so that it ﬁts indesign appropriate products or services. well with the existing context and culture. noah stephens, ﬂickrWe also always share with our clients inspirational behaviors andmicro-trends that that are relevant to their business.
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