iBeacon, what is it and what can we do with it?
Michel van Velde - One Shoe
The iBeacon was briefly introduced at Apple’s Worldwide Developers Conference in June 2013, but what is it and what can we expect of it? Michel van Velde, founder of the advertising & digital agency One Shoe, will give an introduction of this new technology.
We will take a look at how it works, look at how bluetooth marketing has evolved and talk about the possibilities of the iBeacon.