Whatis evh


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Whatis evh

  1. 1. Because Everyone Has Something To Say. Question Is,Are you listening? Date 27.06.12donderdag 28 juni 2012
  2. 2. donderdag 28 juni 2012
  3. 3. In this day and age there is a growing demand by consumers for products that stand for something. With the economy in crisis, Global warming on the rise, and natural disasters happening all around us, the humane need to be connected to something greater is evident. People more and more are feeling the need to give back to their communities. To take part in something that is greater than themselves, a soulful connection, something that brings meaning into their lives. With the non-stop hustle and bustle lifestyle, that seems to be the norm for many, purchasing power becomes key in expression.donderdag 28 juni 2012
  4. 4. Solution Give consumers the opportunity to be apart of something greater, by giving their purchasing power at even the lowest level meaning. Allowing their favorite and most trusted brands the opportunity to market their Social Responsibility directly through their products.donderdag 28 juni 2012
  5. 5. Rich Karlgaard Publisher of Forbes Magazine (Says this is the next cycle of business-) “Meaning. Purpose. Deep Life Experience. Use whatever word or phrase you like, but know that consumer desire for these qualities is on the rise. Remember your Abraham Maslow, and your Viktor Frankl. Bet your business on it”donderdag 28 juni 2012
  6. 6. Purpose of Brand Partnerships ✤ Increase Brand Value Proposition of large organizations ✤ Mass spread of PRO-social message ✤ Increase funding to improve sustainability of such programsdonderdag 28 juni 2012
  7. 7. Brand Partnerships can be exercised by displaying the artwork created by the clients in the branding of everyday-use household branded items. Datedonderdag 28 juni 2012
  8. 8. One of the best ways to win hearts and minds is to do good.✤ According to Cone’s Cause Evaluation Study, 88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing.✤ This record number represents a 33% increase since Cone began measuring in 1993.donderdag 28 juni 2012
  9. 9. A full 85% of consumers have a more positive image of a product or company when it supports a cause they care about.donderdag 28 juni 2012
  10. 10. 90% of consumers want companies to tell them the ways they are supporting causes.donderdag 28 juni 2012
  11. 11. According to the Watson Wyatt WorkUSA 2002 study, companies with high-trust levels out preform companies with low- trust levels by 186 percent. The total return to shareholders is almost three times higher at high-trust companies.donderdag 28 juni 2012
  12. 12. 70% of Respondents to British think tank Roffey Park’s annual management survey said they wanted their working lives to be more meaningful. D. Pink A Whole New Mind P224donderdag 28 juni 2012
  13. 13. ✤ 75% of consumers reported that it was “important for companies to be ‘socially responsible.’” ✤ Penn Schoen Berland, Landor and Burson-Marsteller today released their 2010 Corporate Social Responsibility Perception studydonderdag 28 juni 2012
  14. 14. A Whopping 72% say they will make some sacrifices in their spending or in their salary to support social responsibility.donderdag 28 juni 2012
  15. 15. Loyalty “Your customers and employees are going to have an emotional experience because of their contact with your organization, whether you like it or not. Your responsibility- and challenge- is to provide them with the kind of emotional connection that will inspire Loyalty.” -Scott McKain author. All business is show Businessdonderdag 28 juni 2012
  16. 16. More Statistics on Why is needed globally...donderdag 28 juni 2012
  17. 17. 60 million People world-wide that are living with disabilities • For every Six hundred million people, 10 percent live with a physical, sensory, intellectual, According to: PEOPLE WITH DISABILITIES by Nora Ellen or mental health impairment Croce Barry S. Levy & Victor Side1 (editors) Oxford University significant enough to make a Press 2006 difference in their daily livesdonderdag 28 juni 2012
  18. 18. As adults, people with disabilities are often denied the right to work out- side the home. They are also often forbidden to marry or have children or to participate in those religious, social, and recreational activities that mark their status as adult members of society.donderdag 28 juni 2012
  19. 19. Most countries do not even contain such programs for those with physically and mentally handicapped adult. leaving a large part of the population out of work, or if the chance of employment occurs, it usually is redundant, menial work.donderdag 28 juni 2012
  20. 20. Statistics According to: PEOPLE WITH DISABILITIES by Nora Ellen Croce Barry S. Levy & Victor Side1 (editors) Oxford Employment Unemployment University Press 2006 ✤ Unemployment rates for people with disabilities are often 80% or higher. The most common form of employment for 20% disabled individuals outside of their households remains begging. 80%donderdag 28 juni 2012
  21. 21. While forward thinking countries such as The Netherlands host programs, in which those with mental and physical challenges can come and create artistically, useful household and office items, giving those with such disabilities an outlet for expression, as well as a sense of pride and accomplishment. Programs such as this are in jeopardy of losing all funding completely.donderdag 28 juni 2012
  22. 22. “Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.”   -Sir Cecil Beatondonderdag 28 juni 2012