Mastering Digital Marketing For Startups, Accelerators and Entrepreneurs
Workshop presentation: Digital Marketing For Startups, for District 3 Accelerator - Montreal
In Mastering Digital Marketing For Startups, Doyle Buehler takes entrepreneurs and business leaders on a journey of what is really important about digital marketing, and what can simply cause more confusion, and should be avoided at all costs.
If you want clarity about how to better market your business online, know what to say and when, create a community, and know how to get more sales, then this session will give you that kickstart into defining how exactly to use it.
You'll find out how to integrate your brand properly and your overall strategy into digital; how to "brandcast" with your community, and how to focus on what is really important for your audience.
As either a start-up, or a business that is launching a new product, you'll find out how to effectively deal with developing a profile for you and a persona for your audience that stands out and gets you noticed. There is a lot to know about the 'how' of digital marketing, which can often times feel overwhelming; we can often times get bogged down in this.
However, in this session you will discover the 'why' of digital marketing for you and your business, which will help bring clarity to the 'how'.
We will breakdown the core strategies, and give you the tools to align your digital marketing with your core messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through brandcasting.
In "Digital Marketing For Startups" workshop we will cover
Digital strategies - defining and developing your 'why' and intrinsic value that you deliver
Content deployment - understand what is important to say, and when
Community development - realise that you do have a core persona that will listen
Sales Action - why sales are 'lost' online, without you knowing, and what to do about it