1. 601 N 3rd St, Apt 2
JESSICA KOFFMAN PHILADELPHIA PA
call 215.450.1314
write jessica@jessicakoffman.com
explore jessicakoffman.com
PROFESSIONAL Dynamic understanding of what makes branding work, with experience innovating and executing complex
PROFILE design strategies for diverse, high-profile clients // Able to draw on design and copywriting skills to
communicate visually, verbally, effectively // Solid experience in an array of design disciplines inspires multi-
disciplinary creative solutions
SKILLS • Proficient in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
• Working knowledge of Dreamweaver, CSS, HTML, Constant Contact, MailChimp, blogging and social
media platforms, PowerPoint, Keynote, and Adobe Acrobat
• Solid grasp of core design competencies, specialties include:
– Art Direction – In-store signage/retail merchandising
– Branding and identity design – Exhibit Design
– Printed collateral: brochures, stationery, – Presentations in Keynote & PowerPoint
posters, direct mail, event and large – Vector illustration
format graphics, etc. – Copywriting: naming, press releases, effective
– Interactive design headlines, short-form content, creative briefs, brand
– Package design narratives, and positioning statements
WORK EXPERIENCE
Jessica Koffman Designs CREATIVE CONSULTANT // 2010 – PRESENT
PHILADELPHIA PA Available to work on- and off-site to contribute strategy, hands-on design, and solid deliverables for a variety
jessicakoffman.com of advertising and marketing companies as well as start-ups and independent businesses.
ex;it CREATIVE DIRECTOR // 2011 – 2012
PHILADELPHIA PA Award-winning and nationally recognized for its leadership in environmental graphic design, ex;it is a
exploreexit.com research-based design firm focused on user experience within complex physical spaces such as hospitals,
higher education, corporate and public spaces. MY ROLE: Supported new avenues of business by innovating
marketing methods and designing tools to enhance the agency’s reach // Directed all project design teams
in all design activities // Provided leadership and mentorship to inspire strategic client solutions, clear
concepts, strong critical thinking, and solid channels of research and creative resources CLIENTS: Philadelphia
Convention & Visitors Bureau, Thomas Jefferson University Hospitals, Main Line Health, The Wistar Institute
STUDIOetc DESIGN DIRECTOR // 2007 – 2010
EXTON PA Powered on biodiesel and fueled by great ideas, STUDIOetc acts as a strategic partner to industry-leading
studioetc.com companies by providing innovative design for trade show exhibits, point-of-purchase displays, retail
environments, marketing communications, events, experiences, etc. MY ROLE: Led each project as the key
creative contact, establishing project milestones and timing,assigning tasks to design staff, and devising key
strategies // Renamed and rebranded the company, formerly “STUDIOeec,” within six months of hire // Initiated
a proprietary design and branding process and created a client-centric, collaborative system for sharing
design research and defining creative objectives CLIENTS: Gore Technologies, SEI Investments, TIAA-CREF,
Armstrong, Delaware Valley Green Building Council, SMPTE, Dansko
Target SENIOR DESIGNER, PRODUCT DESIGN & DEVELOPMENT // 2006 – 2007
MINNEAPOLIS MN Creating an unprecedented style of discount-store savvy, Target’s innovations have led to retail revolutions
target.com and a dedication to good design that transcends how products look and explore how they satisfy a need,
how they simplify life, and how they make people feel. MY ROLE: Generated product concepts, patterns,
surface design, and material direction for private label seasonal home décor products // Supervised internal
design team to ensure seasonal art direction translated to a variety of product formats, including toys, candy,
pets, tabletop, and domestics // Analyzed trend forecasting, color marketing, and customer insight reports to
develop market-right product assortments // Worked closely with product buyers, sourcing representatives,
and vendors, using sales data to inform design process and partnering for on-budget delivery // Devised store
merchandising strategies to showcase product in a design-driven way
Adrienne Weiss Corporation ASSOCIATE CREATIVE DIRECTOR // 2001 – 2006
CHICAGO IL Adrienne Weiss Corporation is a marketing and design think tank established internationally as an authority on
aweisscorp.com branding and brand-building. With a unique storytelling approach, they articulate master strategy and develop
creative infrastructure – from naming to print collateral – for retail, entertainment, food and beverage, and
sports industries worldwide. MY ROLE: Key player in brand development, generating concepts and directing
strategic design and messaging for clients in a wide range of business sectors // Executed high-value projects
for multi-million-dollar companies involving identity design, packaging, retail design, environmental graphics,
advertising, marketing, print, direct mail, point-of-purchase, copywriting, logos, and name generation
CLIENTS: McDonald’s, Coca-Cola, Dunkin’ Donuts, Baskin Robbins, Build-A-Bear Workshop, Microsoft,
Bell Sports, PetSmart, CVS, Westinghouse, Case Logic, TrueValue, CompUSA, Giant Eagle Foods, Chevron,
International Home + Housewares Association

2. 601 N 3rd St, Apt 2
JESSICA KOFFMAN PHILADELPHIA PA
call 215.450.1314
write jessica@jessicakoffman.com
explore jessicakoffman.com
E D U C AT I O N
University of Missouri- Bachelor of Journalism, Magna cum laude // Editorial Design focus, Graphic Design minor
Columbia School of
Journalism
Continuing Education University of the Arts // Web Design: Structure, Function, and Analysis
University of the Arts // Dreamweaver and HTML
RECOGNITION
International Association of 2010 Gold, ABM Sets Sail Customer Event, BOMA 2010, Email Campaign
Business Communicators, 2010 Silver, ABM Sets Sail Customer Event, BOMA 2010, Invitation
Atlanta, Golden Flame Awards
MarCom Awards 2010 Platinum Award: Marketing/Promotion/Campaign/Special Event: ABM Set Sail Event
2010 Platinum Award: Marketing/Promotion, T-shirt, Set Sail with ABM
2010 Gold Award: Marketing/Promotion/Specialty Item: Set Sail with ABM Passport
Retail Store & Design 2005, Canadian Retail Conference, Q Convenience Stores
Layout Award
CITY (Cosmetic Innovator 2005, Independent Cosmetics Manufacturers and Distributors, Inc: Package Innovation, Colorlab Custom
of the Year) Awards Cosmetics
Retail Store of the Year 2004, First Prize: Exterior – In-line Store Category, Chain Store Age, friends 2B made
Design Competition
ACCOMPLISHMENTS
Dansko Headquarters Used sustainable design materials and methods to create a retail identity, signage, fixtures, messaging,
LEED® Gold Certified and experiential branding for Dansko’s comfort footwear outlet in their LEED® Gold Certified company
headquarters in West Grove, PA.
Armstrong Ceiling Power For 2009’s GreenBuild exhibit, we built a vehicle inside a 20’ x 20’ exhibit that was truly sustainable from
GreenBuild Bus bumper-to-bumper. We used a STUDIOetc-developed structural material called smARTBOARD – recycled,
recyclable, repulpable, and printable on both sides. In fact, this board is printable with crisp enough detail to
make a dirty, rusty, gritty hippie bus look pretty authentic. As the one who painstakingly illustrated every detail
of that bus, I cringed for a moment but then celebrated when after the show, we ran the whole thing through
a chipper and used it as biodegradable mulch in the surrounding convention center grounds.
Target Holiday Gift Card Winning design was chosen for production with an interactive concept that featured an adhesive photo frame
card in which a photo of a child can be placed onto Santa’s lap. The card begged the question, “Why trek
Build-A-Bear Workshop/ Designed the “FURst-ever” New York City flagship store for Build-A-Bear Workshop on 5th Avenue and
friends2Bmade Flagship simultaneously launched its sister friends 2B made store, a new experiential retail concept from Build-A-Bear
NYC Store Workshop, in which children create their own dolls. As lead designer and sole copywriter, I was responsible for
creating identity, experience, and voice of friends 2B made.
Case Logic Launched new identity for Case Logic media storage products, creating a unified image, marketing direction,
Brand Reinvention and packaging strategy currently making marketplace impact in more than 30,000 retail locations worldwide.
Five Below Brought dollar store champion Five Below to life from logo up into a stack-it-high, watch-it-fly 192-store-
Brand Invention strong chain to offer a targeted shopping experience and a fresh take on the value of tween buying power.
As so much much more than just a dollar store, Five Below is an experience that can be summarized by the
line I (ahem) “coined” for the entrance of each store – “Admission is free. Everything else, $1 to $5.”