Editorial guidelines example

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Here is an example of the types of content you want to include in your editorial guidelines.

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Editorial guidelines example

  1. 1.     oneforty  Editorial  Guidelines    Welcome  to  our  blogging  team!  We  are  thrilled  to  have  you.    Our  standards  are  high,  but  that’s  likely  why  you’re  interested  in  participating  and  we  are  thrilled  to  have  you.    oneforty’s  blog  is  not  only  an  up  and  coming  social  media  resource  for  PR,  marketing  and  community  management  professionals,  but  it  also  is  an  inbound  marketing  tool  for  our  business.  This  affects  our  strategy  a  little  bit.  Luckily,  said  business  is  the  social  media  candy  store:  we’re  the  web’s  most  extensive  directory  of  social  media  tools  and  we  have  a  highly  engaged  and  enthusiastic  community  of  people  interacting  on  the  website  and  in  the  blog  comments.    It’s  a  very  fun  business  to  be  a  part  of.    Here  is  some  helpful  information  and  important  guidelines  required  for  every  article  submitted  to  oneforty’s  blog:    1. Original  work  –  oneforty  strives  to  create  original  content  for  its  community  does  not  republish  old   content.  You  may  repost  a  portion  of  your  oneforty  post  to  a  personal  blog  with  a  link  back  to  the   rest  of  the  post  on  oneforty’s  blog  one  day  after  your  blog  post  is  published  on  oneforty.    2. Audience  –  our  audience  includes  marketers,  PR  professionals,  social  media  and  community   managers,  small  businesses  owners  and  entrepreneurs.  They  want  to  hear  about  latest  tools,  social   media  news  as  well  as  tactics  on  how  to  implement  strategy.        3. Types  of  content   - How  to’s  [Ex:  How  to:  Boost  Your  Google  Rank  With  Twitter  http://bit.ly/eubh0E  ]   - Tool  roundups  [  15  Essential  Social  Media  Tools  for  PR  Agencies  http://bit.ly/f6CPpX  ]   - Case  studies  [Ex:  How  Boloco  Uses  Social  Media  for  Success  http://bit.ly/eAmXZi]   - Product  reviews  [Ex:  Argyle,  Social  Media  Management  for  Business  http://bit.ly/gZLfID]    4. Formatting   - Use  short  sentences   - 500-­‐1300  words   - Use  subheads  –  break  up  your  sections  with  bolded  subheads  and  H2 text to  make  it   easier  for  our  audience  to  read   - Capitalization:  Use  these  capitalization  formats:  oneforty,  Toolkits,  Tweet,  retweet   - Links:   § Cross  reference  at  least  one  oneforty  blog  per  article  to  help  our  readers  dig   deeper.   § When  you  refer  to  a  tool,  link  to  its  oneforty  item  page  [ex:   http://oneforty.com/item/hootsuite  ]   § Link  to  one  Toolkit  per  article  [the  word  “conferences”  can  be  linked  to  the   this  Toolkit:  http://oneforty.com/alizasherman/11-­‐handy-­‐apps-­‐for-­‐ conferences  ]    a. Multimedia  in  blog  posts:  Here  is  a  good  example  of  how  to  use  photos  and  videos  in  a  blog  post:   http://bit.ly/hkqwUk    
  2. 2. - Pictures  and  Screenshots:    Include  at  least  three  per  article.  Link  screenshots  of  Toolkits   (required  for  “tool  roundup”  style  posts)  back  to  the  Toolkit  on  oneforty.com.  Make   sure  picture  fits  in  the  blog  post  in  Wordpress.  Find  images  on  Shutterstock.com  or   search.creativecommons.org  on  the  Flickr  tab.   - Video:  Use  how-­‐to  and  demo  videos  in  your  blog  posts  to  enhance  the  audience’s   understanding  of  the  tools.  [Ex:  http://bit.ly/hkqwUk  ]      b. Headlines:  Having  a  good  headline  is  KEY:  It  really  helps  “sell”  your  post  to  our  audience  and  drive   traffic.     Some  ideas  for  headlines:   - How  to:  ______   - Why  you  should  _____   - Lists  (7  tools,  6  ways,  5  tips,  4  things,  3  mistakes,  5  benefits)  +    A  sense  of  urgency  (you   dont  know,  you  havent  tried  yet,  you  may  have  missed,  to  try  today,  you  need  to  ask,   you  should  do)   - Adjectives:  New,  Essential,  Hot,  Must-­‐Have,  Great,  Helpful,  Simple,  Easy,  Free   - Negative  headlines  seem  to  work  so  long  as  theres  a  call  to  action...  like  "common  ____   mistakes  and  ways  to  fix  them."  I  just  think  people  like  actionable  takeaways  from  their   blog  reading  so  thats  why  this  works    For  more  headline  tips,  read  this  article  http://bit.ly/gsOEWv  and  this  article  http://bit.ly/ecfzkP      g.  Engaging  the  Community:  You  will  be  notified  prior  to  publication  when  your  article  will  be  published.   Check  the  blog  regularly  throughout  the  day  of  publication  and  respond  to  comments.  Tweet  a  link   to  your  blog  post  on  the  oneforty  blog.    Have  questions?  Reach  out  to  Janet  anytime  at  janet@oneforty.com.            

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