oneforty Editorial Guidelines Welcome to our blogging team! We are thrilled to have you. Our standards are high, but that’s likely why you’re interested in participating and we are thrilled to have you. oneforty’s blog is not only an up and coming social media resource for PR, marketing and community management professionals, but it also is an inbound marketing tool for our business. This affects our strategy a little bit. Luckily, said business is the social media candy store: we’re the web’s most extensive directory of social media tools and we have a highly engaged and enthusiastic community of people interacting on the website and in the blog comments. It’s a very fun business to be a part of. Here is some helpful information and important guidelines required for every article submitted to oneforty’s blog: 1. Original work – oneforty strives to create original content for its community does not republish old content. You may repost a portion of your oneforty post to a personal blog with a link back to the rest of the post on oneforty’s blog one day after your blog post is published on oneforty. 2. Audience – our audience includes marketers, PR professionals, social media and community managers, small businesses owners and entrepreneurs. They want to hear about latest tools, social media news as well as tactics on how to implement strategy. 3. Types of content - How to’s [Ex: How to: Boost Your Google Rank With Twitter http://bit.ly/eubh0E ] - Tool roundups [ 15 Essential Social Media Tools for PR Agencies http://bit.ly/f6CPpX ] - Case studies [Ex: How Boloco Uses Social Media for Success http://bit.ly/eAmXZi] - Product reviews [Ex: Argyle, Social Media Management for Business http://bit.ly/gZLfID] 4. Formatting - Use short sentences - 500-‐1300 words - Use subheads – break up your sections with bolded subheads and H2 text to make it easier for our audience to read - Capitalization: Use these capitalization formats: oneforty, Toolkits, Tweet, retweet - Links: § Cross reference at least one oneforty blog per article to help our readers dig deeper. § When you refer to a tool, link to its oneforty item page [ex: http://oneforty.com/item/hootsuite ] § Link to one Toolkit per article [the word “conferences” can be linked to the this Toolkit: http://oneforty.com/alizasherman/11-‐handy-‐apps-‐for-‐ conferences ] a. Multimedia in blog posts: Here is a good example of how to use photos and videos in a blog post: http://bit.ly/hkqwUk
- Pictures and Screenshots: Include at least three per article. Link screenshots of Toolkits (required for “tool roundup” style posts) back to the Toolkit on oneforty.com. Make sure picture fits in the blog post in Wordpress. Find images on Shutterstock.com or search.creativecommons.org on the Flickr tab. - Video: Use how-‐to and demo videos in your blog posts to enhance the audience’s understanding of the tools. [Ex: http://bit.ly/hkqwUk ] b. Headlines: Having a good headline is KEY: It really helps “sell” your post to our audience and drive traffic. Some ideas for headlines: - How to: ______ - Why you should _____ - Lists (7 tools, 6 ways, 5 tips, 4 things, 3 mistakes, 5 benefits) + A sense of urgency (you dont know, you havent tried yet, you may have missed, to try today, you need to ask, you should do) - Adjectives: New, Essential, Hot, Must-‐Have, Great, Helpful, Simple, Easy, Free - Negative headlines seem to work so long as theres a call to action... like "common ____ mistakes and ways to fix them." I just think people like actionable takeaways from their blog reading so thats why this works For more headline tips, read this article http://bit.ly/gsOEWv and this article http://bit.ly/ecfzkP g. Engaging the Community: You will be notified prior to publication when your article will be published. Check the blog regularly throughout the day of publication and respond to comments. Tweet a link to your blog post on the oneforty blog. Have questions? Reach out to Janet anytime at firstname.lastname@example.org.