oneforty Twitter for Business Benchmark Report Overview

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The oneforty Twitter for Business Benchmark Report helps businesses understand the performance of their Twitter presence and that of their competitors as well as advice on how to improve and diversify their activities including tools to make the most of their time and investment.

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oneforty Twitter for Business Benchmark Report Overview

  1. 1.     Twitter  for  Business  Benchmark  Report    Description:    The  oneforty  Twitter  for  Business  Benchmark  Report  helps  businesses  understand  the  performance  of  their  Twitter  presence  and  that  of  their  competitors  as  well  as  advice  on  how  to  improve  and  diversify  their  activities  including  tools  to  make  the  most  of  their  time  and  investment.    Brand  Analysis  Your  target  brand’s  presence  and  performance  on  Twitter  is  evaluated.    1)  Reach  of  Tweets   -­‐  How  wide  of  an  audience  are  you  reaching?     -­‐  How  many  users  saw  your  message  and  how  many  times  did  they  see  it?    2)  Engagement  Metrics   -­‐  How  many  people  are  communicating  with  your  brand?     -­‐  What’s  being  said?  Are  you  missing  any  of  it?    3)  Influencer  Metrics   -­‐  Are  you  engaging  the  most  influential  people  talking  about  your  brand?   -­‐  Are  you  engaging  the  most  influential  people  in  your  industry?   -­‐  How  influential  are  you,  your  brand  and  your  social  media  staff?    4)  Sentiment   -­‐  What  is  the  overall  sentiment  of  your  brand  and  accounts  on  Twitter?     -­‐  Are  there  key  areas  of  success  or  failure?      5)  Click  Rates   -­‐  How  well  is  your  shared  content  being  consumed?       -­‐  Are  you  tweeting  or  sharing  at  the  optimal  time?    6)  Current  Tool  Usage  Evaluation   -­‐  Are  you  maximizing  your  effectiveness  and  efficiency  on  Twitter?     -­‐  Learn  more  about  the  capabilities  of  your  tools  and  alternatives.      Competitive  Analysis:  For  up  to  3  competitor  accounts,  see  how  they  compare  to  you  in  the  previously  measured  categories  and  more:    1)  Reach  of  Tweets   -­‐  How  wide  is  their  audience?     -­‐  How  many  users  saw  their  messages  and  how  many  times  have  they  seen  it?    2)  Engagement  Metrics   -­‐  How  many  people  are  communicating  with  their  brand?     -­‐  What’s  being  said  about  their  brand?  Are  they  engaging?   For  more  information  contact:  sales@oneforty.com  
  2. 2.    3)  Influencer  Metrics   -­‐  Are  they  engaging  the  most  influential  people  talking  about  their  brand?   -­‐  Are  they  engaging  the  most  influential  people  in  your  industry?   -­‐  How  influential  are  they,  their  brand  and  their  social  media  staff?    4)  Sentiment   -­‐  What  is  the  overall  sentiment  of  their  brand  and  accounts  on  Twitter?     -­‐  Are  there  key  areas  of  success  or  failure?    5)  Share  of  Voice   -­‐  What  proportion  of  the  social  media  conversation  in  your  category  do  you  own  vs.  your   competitors?    6)  Social  Presence  &  Growth  Rates   -­‐  What  is  the  size  of  your  social  accounts  and  those  of  your  competitors?   -­‐  Whose  accounts  are  growing  faster:  you  or  your  competitors?        Action  Plan  &  Recommended  Tools  Specific  goals  are  set  based  on  the  state  of  your  brand  and  position  relative  to  competitors.    Areas  of  weakness  identified  above  are  expanded  upon,  focusing  on  ways  to  improve.      Recommendations  are  focused  on  creating  a  comprehensive  solution  of  tools  and  actions  that  work  together  to  accomplish  the  goals  and  improve  in  the  measured  categories.          Back  End  Data  An  appendix  of  data  used  to  generate  the  report  as  well  as  information  on  tools  used  in  the  report  will  be  included.         For  more  information  contact:  sales@oneforty.com  
  3. 3.  Packages    Enterprise  Benchmark  Report   • Full  Brand  Analysis  (1  twitter  account)   • Full  Competitive  Analysis  for  3  competitor  accounts   • Full  Action  Plan  and  Recommendations   • Full  data  append  for  all  metrics  and  analysis   • Up  to  2  hours  of  consulting  services      Agency  Benchmark  Package   • 5  benchmark  reports   • 1  client  brand  per  report  (1  Twitter  account)   • 1  Competitor  per  brand   • Up  to  6  metrics  selected  from  brand  or  competitive  set  (same  for  all  reports)     • Tool  recommendations  for  each  brand   • Full  data  append  for  each  report   • White  label  options  available    Basic  Benchmark  Report   • 1  Brand  +  1  Competitor   • 1  Twitter  Account  per  Brand  and  Competitor   • Up  to  6  Metrics  selected  from  metric  set     For  more  information  contact:  sales@oneforty.com  

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