1. Yellowduck Limited Case Study
Yellowduck Ltd. is a Hong Kong based company that creates luxurious, urban elegant
footwear design. “Bling Duck” flip flops is a trademark of Yellowduck Ltd. The brand has
developed eight collections and 85 different models. The company is a direct concurrent of
“Havaianas” Bling Duck flip flops are world-designed, bringing together high quality, style,
.
and comfort that everyone can wear all day, everyday. The company works in a B2B approach
with exclusive distributor per country.
What we did to develop and What we did for Yellowduck’s
export Yellowduck’s product? Communication?
ONEDOT LIMITED has worked since 2011 Yellowduck Ltd. wanted to improve the
with Yellowduck to help them develop and communication of their brand.
export their brand in the world. We have
created a dedicated team of two employees We have done a photo shoot and profes-
in the first 8 months and after that a third sional editing with two models to promote
employee has been hired. The company did and present their 2012 collections. Moreover,
not have a database or knowledge of this we have also made a 2-minute promotional
industry that’s why we started to develop a clip in high quality. In order to do it, we have
database of potential customers worldwide. done a one-day shoot of two models who
After 6 months of qualified research we had a were promoting the new collections. We
database of 3000 potential distributors all have to build a full team of photographers,
over the world. video editors and stylist in order to get the
best results as possible.
We were in the best position to start an
efficient and result-oriented work to export You can find the results on
the brand. We have opened 20 countries in www.blingduck.com
one year thanks to the hard work of a highly
qualified team of three persons. We are still
working for Yellowduck and our partnerships
cannot be better.
ONEDOT LIMITED Highlights:
Onedot Ltd. has created a team of 3 dedicated employees for Yellowduck Ltd.
3000 potential customers worldwide added to a database in 6 months!
20 distributors in 20 countries launched in one year!
Photo shooting of two models to promote and present the 2012 collections.
Production and editing of a 2 minute promotional clip for their 2012 collections
Contact us for any questions about our services contact@onedotltd.com