1.
GSMA OneAPI Gateway Its a Cross Carrier play Heres where APIs get really exciting!Confidential 1

2.
Introductions  Caroline Lewko, WIP  Pauline Chay, GSMA  George Ranallo, TNS  Margaret Tham, TELUS  Chris Mitchell, TELUS  David O‟Neill, Viafo / WIP DEA  Bill Lee, WIP DEA  Thanks to DigiBC, Wavefront, Fasken Martineau Confidential 2

3.
GSMA OneAPI Gateway  Mobile App Trends  What is OneAPI?  What is GSMA OneAPI Gateway?  Who are the players?  How does OneAPI help Developers?  What are the possibilities and use Cases?  Find out more – Business Track – Technical Track – Or Go straight to: http://oneapi-gw.gsma.com/Confidential 3

4.
Confidential 4

5.
Smartphone Penetration with the Three Main Canadian Carriers BELL Rogers TELUS 52% 60% 56% Source: 2012 Q1 reports - TELUSConfidential 5

6.
What do People do with their phones? Telephony (27 min) Mail (7 min) Web (10 min) Other! Maps, games, social (40 min!) Source: KPCB Top Mobile Internet Trends ReportConfidential 6

7.
OS breakdown by smartphone (US): 42% Android IOS 27% 22% BlackBerry Microsoft 6% 1 Source: ComScore, July 2011Confidential 7

8.
How do Canadians discover mobile content? 50 40 30 45 20 18 17 20 10 0 Percentage Short Code App Stores Carriers DirectConfidential 8

9.
APIs are Everywhere. Content, Device, Network.......Confidential 9 http://www.flickr.com/photos/krazydad/4118180/sizes/z/in/photostream/

10.
Mobile is going webConfidential 10

11.
Big Data and the Cloud are huge!Confidential 11

12.
One too many = fragmentationConfidential 12

13.
We need solutions to simplify development.Confidential 13

14.
Just Launched – GSMA OneAPI GatewayConfidential 14

15.
First in Canada!Confidential 15

16.
What is OneAPI?  What? A set of open network APIs (OneAPI) that can be supported across different mobile carriers and an agreed standard for network APIs  Why? To allow developers to access valuable carrier services in consistent fashion  How? Lightweight REST based APIs aimed at easily application integrationConfidential 16

17.
What is GSMA OneAPI Gateway?  A platform allowing application developers to access the SMS, Location and Billing APIs.  Connects the 3 major Canadian carriers (Rogers, Bell, TELUS) with OneAPI and access to 93% of Canadian mobile subscribers.  A single implementation of your app works across all carriers - better services for less workConfidential 17

18.
Who is involved Canadian operators .....And more to come & YOU! Developers, Brands, Web designers, Enterprises....Confidential 18

19.
GSMA OneAPI Gateway Architecture Developer Community Standardized APIsConfidential 19

20.
So what can you really do with it?Confidential 20

21.
Did you ever wonder why Americans can only text to an AT&T #? (only 32% of the US market)Confidential 21

22.
With the OneAPI Gateway you can reach 93% of the Canadian market!Confidential 22

23.
How to get Lost. Ever try to get a GPS fix downtownConfidential Vancouver? 23 http://peterfalkner.photoshelter.com/image/I0000oVkyzXDgSCg

24.
How to get found! Network Location API Better accuracy, cluster phones, nicer on batteries, in building, back end processingConfidential 24

25.
Collectslide Billing payment on the Carrier bill Billing that you control.Confidential 25

26.
OneAPI ONE contract with GSMAConfidential 26

27.
The possibilities when you only have to work with one piece ofConfidential paper! 27

28.
Direct Carrier billing implement fast and easy – Enhance the user experience with interactive OneAPI services – Simplify the purchase flow and increase sales conversion – Leverage the carrier for billing and collection – Higher conversionsConfidential 1) Click to purchase 28 2) Opt-in & receipt via SMS 3) Charge to mobile phone

29.
Ready to get started? http://oneapi-gw.gsma.com Deep Dive Break outs 1. Business and marketing – Stay in this room 2. Technical Session with Developer Evangelists (Bill Lee and David O‟Neill) –Confidential 29

30.
USE CASESConfidential 30

31.
Use Cases The GSMA OneAPI Gateway has been in operation since May 2012. Live applications from a base of 300 developers were demonstrated at MWC‟12.Confidential 31

32.
WiniCabs Payment SMS WINICabs WINICabs locates and routes the call of the Location customer directly to the closest available taxi using location, SMS and mobile payment features of the OneAPI platform. Operational in Dublin in January 2012 Application Gateway Carrier www.winicabs.comConfidential 32

33.
VIAFO Payment SMS HTML5 “Magazine” App LocationCross platform application driven from the cloud.Premium content delivered to the user and billed totheir phone, made available for download throughpush and multiple ways of interacting and launchingcontent Application Gateway Carrier www.viafo.comConfidential 33

34.
MobiSolutions Payment MobiKid SMS MobiKid locates kids via their phone. It works with any phone, features including Location call control (panic call), messaging (phone number authorization, sms filter) and social networking (integrated with Facebook, etc). Application Gateway Carrier www.mobisolutions.com/enConfidential 34

35.
TeleMessage Messaging Gateway The TeleMessage Messaging Gateway includes various interfaces for content providers, enterprises and Facebook Developers to send out messages (mainly SMS/MMS but also Voice, Fax and email) to customers and employees and locates a device on a map Application Gateway Carrier www.telemessage.comConfidential 35

36.
Codeeta Payment Codeeta SMS An online service that supports creation of web modules for integration into programs e.g. ecommerce and marketing Location (Forms, payments, content). This in turn allows their customers to drive their business online. Application Gateway Carrier www.codeeta.comConfidential 36

37.
Sign up now http://oneapi-gw.gsma.com  Open registration process with standard terms and conditions for all developers  After registering, immediately start testing your applications using the limited live test environment/Sandbox  Free credits to test your application with SMS and Location APIs with up to three test numbers or Payment services can be tested using the Sandbox environment.  When you are ready to go live, select „Promote to Production‟ to submit your application for approval by the carriers for live access.Confidential 37

38.
Qs Where do App Stores fit in this? Stats of web apps/html5 – Do you offer discoverability? What kind of mashups are possible? How long will approvals take? Which APIs will open next / next in Roadmap? What is the best way for aggregators to benefit / additional services can be offered? What are conversion rates? How does the billing API fit with other billing options? Where does WAC fit? How does testing work? How long does it take to launch a service on OneAPI? Go to market timeline What‟s next after Canada? Confidential 38