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Syndicating content online


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Why RSS feeds are important for your daily work?

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Syndicating content online

  1. 1. Syndication of online content
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Why RSS </li></ul><ul><li>RSS example </li></ul><ul><li>Tracking contents with RSS </li></ul><ul><li>Tools to read RSS </li></ul><ul><li>Theory in practice </li></ul>
  3. 3. Introduction to RSS [1 / 2] <ul><li>RSS (Really Simple Syndication) </li></ul><ul><ul><li>Syndication is the distribution of content in a number of other digital channels online simultaneously </li></ul></ul><ul><ul><li>RSS is a format that allows the syndication of lists of content with metadata (title, creation date, hyperlinks, description, etc.) </li></ul></ul>
  4. 4. <ul><li>RSS (Really Simple Syndication) </li></ul><ul><ul><li>Users can track several RSS feeds </li></ul></ul><ul><ul><li>RSS feeds are handled by computers on behalf of people </li></ul></ul><ul><ul><li>It is a “Web 2.0” feature </li></ul></ul>Introduction to RSS [2 / 2]
  5. 5. Web 2.0 <ul><li>“ Second generation of web development and design that facilitates </li></ul><ul><ul><li>communication, </li></ul></ul><ul><ul><li>secure information sharing, </li></ul></ul><ul><ul><li>interoperability and </li></ul></ul><ul><ul><li>collaboration on the World Wide Web.” </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li> communities, social-networking sites, video-sharing sites, wikis, blogs, social tagging, etc. </li></ul>
  6. 6. Web-as-participation-platform
  7. 7. Web 1.0 vs Web 2.0
  8. 8. The conversation prism
  9. 9. Social media marketing strategies
  10. 10. Why RSS [1 / 2] <ul><li>The old and the slow way (web 1.0) : </li></ul>NEWS DATABASES BLOGS JOURNALS <ul><li>Update yourself </li></ul><ul><li>Information overload </li></ul><ul><li>Waste of time </li></ul>Etc.
  11. 11. Why RSS [2 / 2] <ul><li>The new and fast way (web 2.0) : </li></ul>NEWS DATABASES BLOGS JOURNALS <ul><li>Let updates come to you: </li></ul><ul><li>Choose what information you want to receive </li></ul><ul><li>Get new content when it becomes available </li></ul><ul><li>Productivity increase </li></ul>Etc.
  12. 12. RSS example [1 / 2] <ul><li>Channel: </li></ul><ul><li>Title: oneVision Channel Link: Description: Channel of OneVision group: stay updated with latest news and events from oneVision group! </li></ul><ul><li>- Content item: </li></ul><ul><li>Title: OneVision latest video Link: Description: News: new video released on oneVision CMS </li></ul><ul><li>- Content item: </li></ul><ul><li>Title: Seminar ready to go! Link: Description: News: today 28’ seminar at 15.00 </li></ul><ul><li>  </li></ul>
  13. 13. RSS example [2 / 2] <ul><li><?xml version=&quot;1.0&quot;?> </li></ul><ul><li><rss version=&quot;2.0&quot;> </li></ul><ul><li><channel> </li></ul><ul><li><title>oneVision Channel</title> </li></ul><ul><li><link></link> </li></ul><ul><li><description> Channel of OneVision group: stay updated with latest news and events from oneVision group! </description> </li></ul><ul><li><item> </li></ul><ul><li><title>OneVision latest news</title> </li></ul><ul><li><link> </link> <description>News: new video released on oneVision CMS </description> </li></ul><ul><li></item> </li></ul><ul><li><item> </li></ul><ul><li><title>Seminar ready to go!</title> <link> </link> </li></ul><ul><li> <description>News: today 28’ seminar at 15.00 </li></ul><ul><li></description> </li></ul><ul><li></item> </li></ul><ul><li></channel> </li></ul><ul><li></rss> </li></ul>
  14. 14. Advantages [1 / 2] <ul><li>Advantages for producers of content: </li></ul><ul><ul><li>Develop channels to connect with peers, customers, the media: new content is automatically spread and shared </li></ul></ul><ul><ul><li>The content is created in a standardized format which can be viewed and organized through all RSS tools. </li></ul></ul>
  15. 15. Advantages [2 / 2] <ul><li>For consumers of content: </li></ul><ul><ul><li>You can collect it from many sources and use it quickly </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>Surf smarter </li></ul></ul><ul><ul><li>Stay informed </li></ul></ul><ul><ul><li>Minimize time wasting </li></ul></ul><ul><ul><li>No spam or viruses </li></ul></ul>
  16. 16. Tracking content with RSS [1 / 2] <ul><li>Two main types of aggregators: </li></ul><ul><ul><li>Web aggregators: make RSS headlines available in a Web page. (e.g. iGoogle, Google reader, bloglines, etc.) </li></ul></ul><ul><ul><li>Offline aggregators: e-mail clients, dedicated software </li></ul></ul>
  17. 17. Tracking content with RSS [2 / 2] <ul><li>Subscription to RSS feeds can be done in several ways: </li></ul><ul><ul><li>Some browser detects automatically the RSS feeds on a web page and shows this icon on the right hand corner of the address bar. Click on it to subscribe. </li></ul></ul><ul><ul><li>If you use a specific News Reader, copy the RSS feed address into your reader. </li></ul></ul><ul><ul><li>If you use a RSS Feed Aggregator, click on one of the available icons that identify your favorite RSS reader: </li></ul></ul>
  18. 18. Tools to read RSS feeds <ul><li>Google Reader </li></ul><ul><li>Live Bookmarks </li></ul><ul><li>Outlook </li></ul><ul><li>Bloglines </li></ul><ul><li>My Yahoo </li></ul><ul><li>iGoogle </li></ul><ul><li>… </li></ul>
  19. 19. <ul><li>Theory in practice </li></ul>
  20. 20. <ul><li>Questions? </li></ul>
  21. 21. <ul><li>Thank You! </li></ul>