oneQube Spider #spiderQube social search & tactical listening presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
Tactical Social Media:Engage in social for very specifics goals Identify customers down to locality Measure engagement
Practical Use Cases ProspectingInfluencer IdentificationReal-time Conversation Analysis
Why CONTENT SOCIAL AUDIENCE MEASUREMENTPublishing and Media applicationsIn this case we are discussing the application to contentMarketing and content managers are trying to make decisions based on reach/impressions. That is NOT the entire picture Deep understanding of the TYPE of audience provides better content optimization strategyNEWBIES vs. ADVANCED (for example)Content optimization against competitive practices is also critical. What is your audience’s quality vs. theirs? Are you engaging with your competitor’s influencers with the RIGHT content? Armed with this knowledge, community managers and content planners can pick the topics that will truly amplify your brand