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INMA EUROPEAN NEWS MEDIA CONFERENCE, TALLIN 2014 
IMPULSE: 
HOWNEW PARADIGMSCHANGETHE WAYOFSELLINGCONTENT
INMA EUROPEAN NEWS MEDIA CONFERENCE 
TRANSFORMATION 
http://www.zufallsgeschenk.de/geschenk.php?id=100 
SASCHA ADAM Tallin...
INMA EUROPEAN NEWS MEDIA CONFERENCE 
DIGITAL MEDIA DISTRIBUTIONTallin, 10.10.2014 SASCHA ADAM 3
INMA EUROPEAN NEWS MEDIA CONFERENCE 
DIFFERENT TYPESOFPLATFORMSEVOLVING 
Tallin, 10.10.2014 4 
ECO SYSTEMS 
(PAID) PLATFOR...
INMA EUROPEAN NEWS MEDIA CONFERENCE 
WHY? 
SASCHA ADAM Tallin, 10.10.2014 5
INMA EUROPEAN NEWS MEDIA CONFERENCE 
DIGITAL TRANSFORMATION DRIVES COMPLEXITY 
Tallin, 10.10.2014 6 
Technology 
& 
Innova...
INMA EUROPEAN NEWS MEDIA CONFERENCE 
WHAT NOW? 
SASCHA ADAM Tallin, 10.10.2014 7
INMA EUROPEAN NEWS MEDIA CONFERENCE 
THESESTODISCUSS 
SASCHA ADAM Tallin, 10.10.2014 8 
Long Tailisthe keybut expensive 
L...
INMA EUROPEAN NEWS MEDIA CONFERENCE 
TOBECONTINUED….Q&A, DISCUSSION, NETWORK 
BE21 –BUSINESS.EVOLUTION. 
mail@sascha-adam....
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Impulse: How new paradigms change the way of selling content

  1. 1. INMA EUROPEAN NEWS MEDIA CONFERENCE, TALLIN 2014 IMPULSE: HOWNEW PARADIGMSCHANGETHE WAYOFSELLINGCONTENT
  2. 2. INMA EUROPEAN NEWS MEDIA CONFERENCE TRANSFORMATION http://www.zufallsgeschenk.de/geschenk.php?id=100 SASCHA ADAM Tallin, 10.10.2014 2
  3. 3. INMA EUROPEAN NEWS MEDIA CONFERENCE DIGITAL MEDIA DISTRIBUTIONTallin, 10.10.2014 SASCHA ADAM 3
  4. 4. INMA EUROPEAN NEWS MEDIA CONFERENCE DIFFERENT TYPESOFPLATFORMSEVOLVING Tallin, 10.10.2014 4 ECO SYSTEMS (PAID) PLATFORMS (FREE) AGGREGATORS SASCHA ADAM
  5. 5. INMA EUROPEAN NEWS MEDIA CONFERENCE WHY? SASCHA ADAM Tallin, 10.10.2014 5
  6. 6. INMA EUROPEAN NEWS MEDIA CONFERENCE DIGITAL TRANSFORMATION DRIVES COMPLEXITY Tallin, 10.10.2014 6 Technology & Innovation Global- isation Generation SASCHA ADAM Authenticity Think = Talk = Act Individuality Desires& Wishes Self-Determination OwnDecisions
  7. 7. INMA EUROPEAN NEWS MEDIA CONFERENCE WHAT NOW? SASCHA ADAM Tallin, 10.10.2014 7
  8. 8. INMA EUROPEAN NEWS MEDIA CONFERENCE THESESTODISCUSS SASCHA ADAM Tallin, 10.10.2014 8 Long Tailisthe keybut expensive Letothersdo the distribution Concentrateon journalism(creating) Integratethe massesandletthemparticipate Focus on buildinga modern andfast organisation Find a niche http://www.inma.org/blogs/naturally-novak/post.cfm/can-the-media-industry-spotify-content
  9. 9. INMA EUROPEAN NEWS MEDIA CONFERENCE TOBECONTINUED….Q&A, DISCUSSION, NETWORK BE21 –BUSINESS.EVOLUTION. mail@sascha-adam.net +49 172 4047759 www.sascha-adam.net SASCHA ADAM Tallin, 10.10.2014 9

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