Final report on marketing research on readership of femina & filmfare
MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE OF Times of IndiaSUBMITTED BY: PROJECT GUIDED BY:HONEY.LANGALIYA MR. KARGASTHLA SIRBMS 2 SEM 4 SUBMITTED TO: S.N.D.T. COLLEGE BHAVNAGAR AFFILIATED TO: S.N.D.T. UNIVERSITY BOMBAY.
DECLARATION I undersigned HONEY LANGALIYA. A student of BMS-2SEM-4 declares that I have prepared this project report on “MARKETRESEARCH ON READERSHIP OF FEMINA & FILMFARE OFTIMES OF INDIA”. Under guidance of MR. KARGASTHLA SIR. Signature ____________________ (HONEY. LANGALIYA)
ACKNOWLEDGEMENTLet us begin our acknowledgement by thanking Mr. KARGASTHLA SIR and thewhole BMS faculty members to provide us such an opportunity and a platform wherewe can know how to apply our managerial skills and expertise in the corporate world.To work at MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE OFTIMES OF INDIA is a very wonderful experience which provided us the knowledgeabout Times of India and also an atmosphere where we can explore ourselves.I would like to thank my all friends & family members to guide me in each andeverything which gives me deep sense of study and the understanding of the subjectand find out appropriate results of my study which gives me fruitful results and alsoenhances my knowledge at the same time.
EXECUTIVE SUMMARYThe report gives a brief picture about what the people across the B-Schools and thedesigning institutes think about the content. This is both in terms of the content theyseek and also what could be improved in the existing set of articles or sectionscovered every day.The prime reason behind selecting this institutes is because both: the faculties andthe students at any given point of time are the biggest stakeholders to businessnewsvis-à-vis their theoretical practice, not to mention the corporate whom we are alreadyin touch with and provide us with a great level of support to give news which are notonly contemporary but also deal with issues that affect directly or indirectly.So as a moral responsibility The Economic Times takes care that all thestakeholders are served with crispiest piece of news which is informative and alsokeeps them abreast with changing industry trends. Thus to improve our level ofproficiency we conducted this research asking the B-Schools and the other institutesas to what they thought was missing or could be added to the existing news basket.
TABLE OF CONTENTSSr No. TITLE 1. INRODUCTION ABOUT TIMES GROUP (BCCL) 2. HISTORY OF TIMES OF INDIA 3. RESEARCH METHODOLOGY 4. MARKET RESEAECH ON READERSHIP OF FEMINA & FILMFARE 5. ABOUT TIMES OF INDIA 6. COMPETITIVE STRENGTHS OF TOI 7. ABOUT FEMINA & FILMFARE 8. QUESTIONNAIRE & DATA ANALYSIS 9. ANALYSIS & FINDINGS 10. RECOMMENDATIONS & SUGGESTIONS 11. BIBLIOGRAPHY
INTRODUCTION ABOUT TIMES GROUPBennett, Coleman & Co. Ltd. is the largest media group in India, owned by the SahuJain family, also known as The Times Group. It is best known as the publisher ofEnglish daily The Times of India. This company along with its other group companiesis more popularly known as The Times Group.The first edition of The Bombay Times and Journal of Commerce, later to be calledThe Times of India, was launched in Bombay in 1838. After several years of change,evolution and growth in the papers character, Bennett, Coleman & Co. Ltd (theproprietors of The Times of India Group) was established with the principal objectiveof publishing newspapers, journals, magazines and books.Today The Times of India Group has emerged as multi-edition, multi-productorganization, and a clear leader in the segment it operates. Some of the brandsowned by the Bennett, Coleman & Co. Ltd. are The Times of India, The EconomicTimes, Femina, Filmfare, Navbharat Times, Sandhya Times and Times FM.
HISTORY The first edition appears on November 3, 1838 known as "The BombayTimes and Journal of Commerce. Later to be known as “The Times of India‟‟ .The first edition appears on November 3, 1838 known as "The Bombay Times andJournal of Commerce". The issue is published twice a week. Dr. J.E. Brennan thefirst editor also Secretary of the Chamber of Commerce. Rs 30/- is the annualsubscription.
1846The newspaper experiences proprietary changes and Dr. George Brit appointededitor. 1850Shareholders decide to increase the share capital and the paper converted into adaily. 1855Telegraph Services opens up in India shortly afterwards, the paper signs anagreement with Reuters for raising news coverage and lowering subscription rates.That old tie was renewed in 2006 with the pact between TIMESNOW & Reuters. 1861Editor Robert Knight amalgamates The Bombay Times, Bombay Standard andBombay Telegraph & Courier to form The Times of India and gives it a nationalcharacter.
1880The Times of India Weekly edition launched. The Times of India weekly editionlaunched, to meet the need for a weekend paper. This later came to be known as theIllustrated Weekly of India in 1923.The Times of India Weekly edition launched. 1890Editor Henry Curwen buys TOI in partnership with Charles Kane. 1892Following the death of Henry Curwen, T. J. Bennett becomes the editor and entersinto a partnership with F.M. Coleman to form a joint stock company - Bennett,Coleman & Co. Ltd. (BCCL).
1902 The paper moves in to its current office opposite CST. It started out at the Parsi Bazaar and then moved on to Church gate where things got so bad that editor Bennett had to complete his editorial elsewhere after the ceiling fan collapsed in his room. 1907 Editor Stanley Reed revolutionises news production by extending the deadline to midnight. Until then any News that came in after 5pm was held over for the next day. TOIs first price war under editor Stanley Reed: price cut from 4 annas to 1 anna; circulation rises 5 times. 1923Evening News of India launched. 1929 The Times Of India Illustrated Weekly renamed the Illustrated Weekly Of India.
1930The Column "Bombay 100 Years ago" published First movie review published. 1940First time news items appeared on the front page. 1946For the first time the paper transfers to Indian ownership. Seth Ramakrishna Dalmiabuys out Bennett, Coleman & Co.Ltd. for Rs. 2 crores. 1948 Sahu Jain Group becomes the owners of the company. Shanti Prasad Jain is the first Chairman of the group.
1950 Navbharat Times launched the TOI Crest changes from the lions to elephants Dharmayug, Hindi weekly pictorial magazine launched Frank Moraes succeeded Ivor Jehu to become the first Indian editor (1950-57). R K Laxman‟s common man cartoon starts. 1952 Filmfare - first film magazine In English was launched. 1959Femina- first women‟s magazine inEnglish was launched. 1961The Economic Times launched. 1962 Maharashtra Times launched.
1965Femina Miss India contest started. 1987 Printing of the Times of India from Kandivili Press in Mumbai started. 1988Times of India completed 150 years. 1991BBC features Times of India among worlds six great newspapers 1994 Bombay Times, the sassy colour supplement that chronicles the changing lifestyle mores of a globalising city was launched. 1996Times of India carried its first colour photograph. Times of India crosses 1 millionmark in circulation.
1998 BCCL enters into music market with Times Music. 1999Indiatimes.com was launched. BCCL entered music retailingbusiness with Planet M and radio broadcasting business withRadio Mirchi. 2000TOI crosses the 2 million mark in circulation. 2001 TOI goes all colour and storms Delhi by being "Number One" 2003 President APJ Abdul Kalam visits TOI to inaugurate Times Foundation.
2004Television business started with the launch of a lifestyle and entertainment channelcalled ZOOM. Launch of the jobs portal Times Jobs.TimesJobs.com pioneered the concept of job fairs in India, branded as ‘BigLeap’. 2005 MT – Largest read Marathi Newspaper in Mumbai – IRS survey TOI – Goes daily full colour Mumbai Mirror launched. 2006 TimesMatri.com which was launched in August, re- launched as SimplyMarry.com in December 2006. TIMES NOW – TV News Channel launched ET – the first newspaper available on cell phone.
Mumbai Mirror – Afternoon edition launched Maharashtra Times as complimentarycopy with TOI at a price of Rs.4/-. TOI – The only English language daily to featureamong the top 10 with a readership of 131.4 lakhs- IRS Survey by Hansa Research.Times Group MD, Mr Vineet Jain was awarded the scroll of honour for being the newage media guru. Hero Honda Indian TV Academy Awards Timescape the TimesGroup Intranet portal re-launched - now powered by SAP Net weaver BCCL goeslive on SAP systemMagicBricks.com – launched in October 2006 targets the OnlineReal Estate Space Smart Hire – launched April 2006, is witnessing stupendousgrowth with its focus on providing organisations with end-to-end recruitmentsolutions. Ads2Book.com – The World‟s Only Global Ad Booking Engine -Relaunched in August 2006With intensive R&D, the Net-2-Print classifieds bookingsystem Ads2Book.com was created and imbued with AI (artificial intelligence) thatassisted users through the entire process of Creating, Booking & Paying for theirPrint Classified Ads, all from the comfort of their desktop. 2007What‟s Hot- a new weekly magazine was delivered free with TOI on every Friday.Times Group achieved 5 gold and 1 silver awards at the ABBY Awards. TOI printed2 city editions, one at 11pm and second 12.30 am. BCCL wins SAP ACE 2007Awards for Customer Excellence in the best media implementation. The Economic Times- Gujarati Edition launched Good Life World – launched April 2007is the future of Internet in India, the concept of „Click & Brick‟ isjust the right impetus the Online Industry needs, as users are either to busy to log onto the net for their personal needs or are not savvy enough and need help. The GoodLife World Centre allows users to access the services offered by Times BusinessSolutions‟ portals from the Centre and make offline payments for online services,thus ensuring ease of access and complete financial security.
2008Launch of SimplyMarryZine.com.Launch of The Times of India, Chennai Edition.Launch of Pune Mirror.Acquisition of Virgin Radio (now known as Absolute Radio) in the UK.Launch of Times of India - Goa, along with Goa Mirror. However the Goa editionhas relatively less coverage of happenings in Goa. 2009Launch of ET Now - A business news channel. 2010Launch of Vijayanext kannada Weekly magazine. 2011Launch of The Times of India, Coimbatore and Madurai/Trichy Editions. 2012Launch of The Times of India, Kerala Edition.
OTHER BUSINESSES AREASThe Times Group is connected with business areas like Publications, Finance,Music, Retailing, Media, Radio, Internet products, Events, Charitable trusts,Education, etc.
BUSINESS PROFILE The Times of India, The Economic Times, Femina, Film fare,Maharashtra Times, Navbharat Times, Sandhya Times, Femina Miss India, The Filmfare Award, Times Cricket Shield, Economic Times Haward Business School award& The Brand Equity Quiz, Radio Mirchi, Times Music, Times TV(Zoom), Times Retail& Times Multi Media, Times Grantee & Financial limited, The Times Relief Fund,Times Assisted Projects, Times Eye Foundation, Times School Of Marketing, TimesSchool of Journalist and Bhartiaya Jan pith Awards.
BRANCHES: (LOCATION) Ahmadabad, Bangalore, Bhopal, Calcutta, Chandigarh, Chennai, Cochin, Delhi,Hyderabad, Jaipur, Lucknow, Mumbai, Kandivili, Patna, Pune. AHMEDABAD BRANCHIn Ahmadabad it was established on 6yth February 1968. Its 37 years old. Inthat their Functions are: Personnel, Administration, Marketing andProduction.
MAJOR BRANDSTHE TIMES OF INDIA Indias most widely circulated English daily and the groups premier mega-brand. The Times of India is rated amongst the worlds six best newspapers and attracts a daily circulation level of more than a million copies. The Times of India is published from Mumbai, Delhi, Bangalore, Ahmedabad, Lucknow and Patna.THE ECONOMIC TIMES Indias most widely circulated financial and business daily which is the second largest financial daily in the world. A reference document on Indian business, politics, economy and finance, ET is published from Delhi, Mumbai, Calcutta, Bangalore, Hyderabad and Ahmedabad.
FEMINA The up market magazine for the women of substance- Femina, seeks to cater to the tastes and preferences of the modern Indian woman. Femina also organizes and sponsors the Miss India contest. The winners of these contests go on to represent India in the Miss Universe and Miss World contests.FILMFARE It‟s a film magazine that has evolved as an entertainment medium, itself covering the entire gamut of show biz. Every month the colorful and informative guide features Indian movies, music, serials, soaps, Hollywood films and lots more. Filmfare also sponsors the annual Filmfare Awards for excellence in Indian cinema.NAVBHARAT TIMES The leading national Hindi daily, undoubtedly the most influential opinion maker in the central heartland. The voice of resurgent India, Navbharat Times has the ability to gauge the social, political and intellectual needs of its audience & is attuned to Indias mainstream hopes & aspirations. Navbharat Times is published from Delhi and Mumbai.
SANDHYA TIMES Sandhya Times - A Hindi language evening daily offering a host of information on day-to-day events.TIMES FMTimes FM, the private FM music channel has resurrected radio in India and hasacquired an unparalleled equity with the discerning listeners of the country. They, inturn have reciprocated to the innovative programming with unflinching loyalty. TimesFM is the biggest broadcaster on the FM Channel in 5 cities i.e. Mumbai, Delhi,Madras, Calcutta and Goa. Presently the channel enjoys a total listener ship of over7 million.
RESEARCH METHODOLOGY Title of the project: “MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE” Objective: To assess the market share and potential of Femina and Filmfare, to collect and analyze the consumer response and assess feedback in order to generate relevant suggestions for product enhancement & market development. Sampling Method: Random Sampling Sample size: 25 people for Filmfare and Femina. Source of Data: Primary Data Sampling Instrument: Questionnaire
Target audience: Demographically defined For Femina: (1)Women of all age. (2)Men For Filmfare: (1) Preferably Young audience Place: BHAVNAGAR Limitation: My field work will be limited to only BHAVNAGAR city. So, it may not fully represent all buyers‟ perception, because from place to place perception may change depending up on the culture and demographic variables like net disposable income and spending pattern of people.
MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE
ABOUT THE TIMES OF INDIAThe Times of India (TOI) is a leading English-language broadsheet daily newspaperin India. It is owned and managed by Bennett, Coleman & Co. Ltd. (The TimesGroup). The newspaper has the widest circulation among all English-languagebroadsheets in India. The Times of India is rated amongst the world‟s six bestnewspapers and attracts a daily circulation level of more than two million copies. TheTimes of India is published from Mumbai, Delhi, Bangalore, Ahmedabad, Lucknowand Patna. OVERVIEWThe Times of India was founded on November 3, 1838 as The Bombay Times andJournal of Commerce, and served the British colonists of western India. It adopted itspresent name in 1861. Published every Saturday and Wednesday, The BombayTimes and Journal of Commerce was launched as a bi-weekly edition. It containednews from Europe, the Americas, and the Subcontinent, and was conveyed betweenIndia and Europe via regular steamships. The daily editions of the paper werestarted from 1850 and by 1861, the Bombay Times was renamed The Times ofIndia.TOI is the largest English daily broadsheet worldwide. Over three million copies aday is the circulation between its ten full-fledged editions in Mumbai, Delhi,Ahmedabad, Bangalore, Lucknow, Chandigarh, Hyderabad, Pune, Patna andKolkata. Its readership touches eight million.
COMPETITIVE STRENGTHSThe following are principal competitive strengths, which differentiate them from otherIndian print media companies: Strong National Brand :“Times of India” brand is the leading media brands in India. The brand commandsrespect and creditability and offers competitive advantages across the entire nation. Leading Print Media Company :As the leading Indian print media company, they believe that we attract higher ad-spend, better rates and more attractive business arrangements than many of theircompetitors. TOI has the largest circulation among English dailies in many Editorial Excellence; Experienced, Analytical and Creative Teams :Their newspapers are recognized for their superior editorial content and for theirunbiased and independent reporting. The newspaper benefit from an India-widenetwork of journalists, which are led by distinguished editorial teams. Theirjournalists and editorial teams have won numerous media industry awards and arewell recognized for their excellence. Their emphasis on journalistic integrity andvalues and experienced analytical and creative teams gives them a distinctcompetitive advantage in both existing and new markets.
Professional ManagementThey have an executive management team that has a blend of media industryexperience and professional expertise drawn across different industries. They haveattracted individuals who previously held senior management positions in otherleading Indian and international companies. The management team distinguishesthem from many of family-run newspaper competitors. Their board of directorsconsists of eminent personalities with diverse backgrounds, who take a leadershiprole in driving their business growth strategy. SUPPLEMENTSAhmadabad Times: It covers all the news covering all events surroundingAhmadabad.Ascent: A Boon for job seekers, it usually contains countrywide as well as local ads.Education Times: It is sometimes a good informative asset to students, but usuallynot of great value.Student Times: New edition of TOI aiming the young population of Ahmadabad.Times Life: It covers the changing lifestyle and the aligning ways.Times Property: It covers the aspects and scenario of the existing infrastructuresegment.Matrimony Classifieds: It has gained credibility as the foremost and trustedmatrimony service provider.These supplements are distributed area wise and are tailored to that locality, adsincluded on your area, things you may not know even after staying there since kidsare all in here.
FEMINA BELIEVEFemina is a magazine, published fortnightly in India. It is owned by WorldwideMedia, a 50:50 joint venture between BBC Worldwide and The Times Group. It isprimarily a womens magazine and features articles on Relationships, Beauty &Fashion, Cuisine, and Health & Fitness. It also features articles on celebrities andvarious cultural facets of Indian women.Femina was first published in July 1959. It has organized and sponsored the FeminaMiss India beauty pageant since 1964. From 1994 to 1999, it also sponsored theFemina Look of the Year contest to send an Indian contestant to the Elite ModelLook competition.FEMINA BELIEVE Frequency: Bi-Weekly Publisher: The Times Group First Issue: 1959 Company: The Times Group Country: India Website: www.feminaindia.comIn 2006, Femina received a Bronze Award from IFRA (the international associationfor newspaper and media publishing) in the category of Best Design in the 5th AsiaMedia awards.
FILMFAREFilmfare is a magazine, published every fifteen days in India. It is owned byWorldwide Media, a 50:50 joint venture between BBC Worldwide and The TimesGroup. It is primarily a film magazine. It is the oldest film magazine in India, just likethe awards. Filmfare is known for being the number one entertainment magazine inIndia. It has also been widely owned by Indians outside of India as well.Filmfare organizes and sponsors the Filmfare Movie Awards for movies in Hindi, andthe Filmfare Awards South for movies in the Kannada, Malayalam, Tamil, andTelugu languages.In 2005 Filmfare and Femina, along with several minor brands were split off into asubsidiary. 50% of this subsidiary has been sold to BBC Magazines.Filmfare has changed its look and sections from 2007 to the beginning of 2008. Ithas gone fortnightly as well. The editor of the magazine is Jitesh Pillai and somearticle writers include Anurada Choudary, Sanjeeta Angela Kumar, and Faheem.
READERSHIP THE TIMES OF INDIA GROUP Filmfare Femina Total Readership: 69, 25,000 The Times of India (All Editions) The Economic Times (All Editions) Total Readership: 64, 05,000 READER‟S DIGEST Total Readership: 39, 84,000 OUTLOOK GROUP Intelligent Investor Outlook Total Readership: 17, 89,000 Women‟s Era & Champak Total Readership: 16, 70,000 INDIA TODAY GROUP India Today Business Today Computers Today Cosmopolitan Teens Today Total Readership: 68, 92,000
CINE BLITZ Total Readership: 17, 94,000 THE WEEK Total Readership: 14, 96,000 STARDUST GROUP Stardust Savvy Society Showtime H Citadel Health & Nutrition Total Readership: 47, 03,000 HINDUSTAN TIMES (All Editions) Total Readership: 25, 40,000 DECCAN HERALD (All Editions) Total Readership: 10, 56,000 THE TRIBUNE (All Editions) Total Readership: 7, 11,000 INDIAN EXPRESS GROUP The Indian Express (All Editions) The New Indian Express (All Editions) The Financial Express (All Editions) Total Readership: 28, 03,000 CSR GROUP Competition Success Review General Knowledge Today Total Readership: 74, 49,000
QUESTIONNAIRE 1. Would you ever consider subscribing to a magazine?( ) Yes( ) No 2. Where do you purchase magazines from?( ) Bookstalls( ) Vendors( ) Subscriptions( ) Others 3. Which other magazines do you regularly purchase? 4. If you see a magazine in the shop, what would convince you to buy it?( ) Pricing( ) Packaging( ) Cover Page( ) Content( ) Brand 5. Do you feel that the cover page plays a major role in sales of a magazine?( ) Yes( ) No
6. Do you think that the price for Femina/ Filmfare is justified?( ) Yes( ) No 7. Are you satisfied with the content that Fem/Film offers?( ) Yes( ) No 8. Are you comfortable with the language used in Fem/Film? ( ) Yes ( ) No 9. If a magazine had a section where its readers could send in letters, wouldyou ever consider sending one in? ( ) Yes ( ) No ( ) Sometimes10. What do you think about full page adverts in magazines? ( ) Exceeds the important content ( ) Justified ( ) Doesn‟t Matter11. Which content you feel worth reading from FEMINA? ( )Beauty & Cosmetics ( ) Health Solutions ( ) Travel Guides ( ) Food & Recipes ( ) Astrology ( ) On-Going Fashion & Trends ( ) Advertisements
( ) Inspirational & True Stories12. Which content you feel worth reading from FILMFARE? ( ) Movie Reviews ( ) Star Gossips ( ) Interviews with Film stars ( ) Lifestyle ( ) Forthcoming and New Releases ( ) Awards & Events13. What would you like to see in the future editions of Femina/Filmfare?14. Select the 1 out of 6 options that best describe Femina Believe:Modern Bold and Boring Motivating Refreshing Balancedand Revolutionary and and and betweenProgressive Archaic Inspiring Entertaining content and entertainment15. Personal Details: Name: Age: Gender: Profession: Address: Telephone No: Thank you for your valuable time and kind cooperation!!!
DATA ANALYSIS1. Would you ever consider subscribing to a magazine? ( ) Yes ( ) No 80% 70% 70% 60% 50% 40% 30% 30% 20% 10% 0% Yes No2. Where do you purchase magazines from? ( ) Bookstalls ( ) Vendors ( ) Subscriptions ( ) Others 45% 40% 40% 35% 30% 30% 25% 20% 20% 15% 10% 10% 5% 0% Bookstalls Vendors Subscriptions Others
3. Which other magazines do you regularly purchase? Cosmopolitan Good House Keeping Stardust India Today Chitralekh GR8..!! Inference: This was an open ended question asked to the respondents in order to know about which other magazines they purchase from the market. Most of the customers prefer „Cosmopolitan‟ among the magazines mentioned below.4. If you see a magazine in the shop, what would convince you to buy it? ( ) Pricing ( ) Packaging ( ) Cover Page ( ) Content ( ) Brand 70% 60% 60% 50% 40% 30% 15% 17% 20% 10% 3% 5% 0% Pricing Packaging Cover Page Content Brand
5. Do you feel that the cover page plays a major role in sales of a magazine? ( ) Yes ( ) No 120% 98% 100% 80% 60% 40% 20% 2% 0% Yes No6. Do you think that the price for Femina/ Filmfare is justified? ( ) Yes ( ) No 120% 97% 100% 80% 60% 40% 20% 3% 0% Yes No
7. Are you satisfied with the content that Fem/Film offers? ( ) Yes ( ) No 90% 78% 80% 70% 60% 50% 40% 30% 22% 20% 10% 0% Yes No8. Are you comfortable with the language used in Fem/Film? ( ) Yes ( ) No 120% 96% 100% 80% 60% 40% 20% 4% 0% Yes No
9. If a magazine had a section where its readers could send in letters, wouldyou ever consider sending one in? ( ) Yes ( ) No ( ) Sometimes 50% 45% 45% 40% 36% 35% 30% 25% 19% 20% 15% 10% 5% 0% Yes No Sometimes10. What do you think about full page adverts in magazines? ( ) Exceeds the important content ( ) Justified ( ) Doesn‟t Matter 50% 43% 45% 40% 36% 35% 30% 25% 21% 20% 15% 10% 5% 0% Exceeds the important Justified Doesnt matter content
11. Which content you feel worth reading from FEMINA? Beauty & cosmetics 35% 2% 4% Health Solutions10% Travel Guides5% 23% 35% Food & Recipes12% Astrology9% 9% On-going Fashion & Trends23% 10% Advertisements2% 12% 5% Inspirational & True Stories4%12. Which content you feel worth reading from FILMFARE? Movie Review s 5% 17% 29% Star Gossips Interview w ith Filmstars Lifestyle 18% Forthcoming & New Releases 21% 10% Aw ards & Events
13. What would you like to see in the future editions of Femina/Filmfare? ( ) More about the lifestyle of Film stars ( ) Beauty Tips (Home Remedies) ( ) About television celebrities 70% o 60% 60% 50% 40% 30% 25% 20% 15% 10% 0% film stars beauty tips tv celebrities14. Select the 1 out of 6 options that best describe Femina Believe: Modern & Progressive 9% Bold & Revolutionary 30% 13% Boring & Archiac 0% 10% Motivating & Inspiring Refreshing & 38% Entertaining Balanced between content & Entertainment
ANALYSIS & FINDINGSANALYSIS FOR FEMINAFemina was believed to be a gossip magazine, talking about women, their bridalwear, season‟s make up tips...a magazine which had all your answers given.Femina Believe was next in line...with this the audience again turned around...Theyfinally started realising that women had indeed changed... these women believed inthemselves and the world around them vouches for it...But in reality, Femina as a magazine is really for woman of substance. As such everywoman is woman of substance. But somehow in the day-to-day activities and stressthat substance is overlooked and shadowed, that is the time this magazine helps torefresh it. It talks everything from relationship to finance, marriage, sex, romance,beauty, fashion, parenting, divorce, boredom, stress and the list goes on.A woman has come off age and she is there to defend, debate, compete and emergeas a winner...A woman is a multi-faceted person who always loves to explore the differentsubstances of life. Unquestionably the Femina Fortnightly Women Magazinecomprehensively caters to the indispensable & fundamental.Some of the topics covered under Femina:RELATIONSHIP: This is one of the best topic featured in Femina. Femina focuses indetail about the major milestones & the obstructing wallops in relationships andbriefs in details about a few significant ways out off complicated relationships. Amagazine openly discussing „Sex‟ is never a vulgarity if grappled from the educativeaspect. Practically speaking, I have found every article Dr. Nandita de Souza(Sexologist) in Femina on Sex related topics to be highly enlightening andinformative…….
HEALTH & FITNESS: This is a very common subject focused in most of themagazines. Femina also offers very useful tips for the diabetic patients, for personswho have recently recovered from some major infirmity like heart-attack, cancerpatients, etc. In today‟s trend, what‟s a magazine without the mishmash of Vaastu?In Femina too, you could find some wonderful Tips for overcoming basic healthproblems like headache, stomach ache, body-aches.etc. It is an undeniable fact that Femina has spread a great awareness about VaastuShastra in the recent past through their regular articles by experts.HOROSCOPE: This is yet another fascinating page. You could just look for positionof your moon-signs and read your fortnightly horoscope compiled by GreatAstrologers.BEAUTY & FASHION: There are many pages allotted for this subject. They basicallyinclude, latest trends in fashions, costumes of best designer of the month, beautycontests, beauty buzz with a popular bollywood actress, who discusses about herZodiac Sign to her bed-side beauty products to her most favourite cosmetics to abest beauty advice, advice on best party wear costumes to informal latest trends etc.Other areas like fashion highlights the collections from various designers which helpsto understand the trend better and gives an idea before stepping out for shopping.CUISINE: One more great topic covered by Femina. This topic introduces newvarieties of recipe everytime. The best part about this topic is that along with thecomplicated recipes they also have certain recipes that can be easily made at home.
Some of the other great subjects (not on regular basis) that Femina comprises ofare:• Parenting• Kids Shopping• Surviving the Teenage• Ambience of Hotels• Love & Desire• Pregnancy• Exercises for an easy delivery• Tips for Would-be Mothers• Are you a loving / lovable Husband? Affirmative qualities of the magazine are, that they use good quality paper, have attractive well known models and a decent layout plan. In Femina one sees a lot of fashion, layouts of a number of clothes, makeup etc, many from international ramps. It contains small stories, which are helpful in daily life. Some problems related to relationship are also discussed in it. It contains beauty tips & fashion era. The fashion pages are glossy, well placed and excellent. The best pages are those on counselling where readers who have similar problems can know the answers without revealing their identities. Advice related articles like how to dress up for an interview or the first day at office, about how to cope up with stress and many more are great help. Sometimes the magazine carries contests which are also good. The best letter, the best story and others have prizes which anyone can win.
Occasionally the magazine does cover some political issues or even socio- economic issues. Finally the best part of the magazine is the food recipes they publish. The cookery section is interesting and mouth watering. That‟s one of the thing they have got right and bright, the way to a man‟s heart is through his stomach.All in all this is a fairly good woman‟s magazine. Futuristic, interesting and mostimportantly just right for the woman who is aware about herself.When it comes to style, fashion, beauty, health, there‟s just no other choice. Solochoice of all age groups from house makers to business women, from models todesigners, from college girls to grey haired ladies. The magazine is a bundle of fun,knowledge, beauty and pleasure.The latest news in fashion, design and beauty are all present. Not only that, anyqueries regarding beauty and house, Femina always has had the answers. Seemslike you ask for sugar and you get butter!!! This pot of gold at the end of the rainbowis all yours for a reasonable rate every fifteen days. What else can a book lover askfor?At last, we would like to conclude that Femina makes women proud of themselves.
RECOMMENDATIONS & SUGGESTIONSFEMINAFemina at times does publish odious topics such as :•How to win your girlfriend‟s heart by a strong kiss at the washroom…•Only way to control your wife is to beat her up…•Whose busts are cellulite (comparing bollywood & hollywood actresses)•Flush a fabulous session of lovemaking down the toilet…•Butts like fruits with a „Smooth Finish‟There are undoubtedly a whole lot of people really getting annoyed by this kind oftopics and the naughty, impish & filthy contents published under them. Femina couldcontrol this kind of grubby stuffings, to the maximum extent possible. The proprietors of the magazine being Bennett Coleman & Co (1938), one would expect a conception similar to the standards of The Times of India, and the authenticity of The Economic Times and a number of other publications, therefore more topics that cover the real issues should be introduced. Femina needs to add articles in relation to how women can attain equal status with men on basis of their talent and knowledge, not just on basis of being the ‟‟Fairer sex”. It pleases the eyes to see the ramp models posing in latest stuff. But sometimes the depicted designs are either too high on pocket or just not wearable in public. It should add on pages where girls can find street smart shopping.
ANALYSIS FOR FILMFARE“The objective of any film magazine is to capture the interest of its readers, and Ipersonally think they do that pretty well.”CONTENT: Structure and contents of magazine are well organized and withimpeccable matter planning. Areas cover the broadest walks of film industry. Thefreshness of contents is always well maintained. But this magazine does not coverIndian television industry properly, which is a bit low down, as no entertainmentreporting is complete without the share of news from the strong television industry ofIndia.FAIRNESS: This magazine is pretty good in terms of fairness. The magazine to agreat extent lets us know the real issues associated with the filmstars. The best partof the magazine is that it doesn‟t create & print baseless.JOURNALISM: The power of journalism is way too strong with Filmfare and more soin today‟s changed shape of media where advertisement forms the major scheme ofthings for a media entity. Given that it is the part of the Times Group, it does attractbest of the write-ups, interviews & star-attraction. No star can afford to keep awayfrom the magazine. And it does have a pinch of salt in it‟s reporting, which in fact is anecessary ingredient of an entertainment magazine. This magazine‟s power & cloutattracts best of the advertisement & advertorials to it, which in fact is required to runsuch a magazine profitably. No doubt with all the ingredients in right quantity thismagazine has such a strong reach among the urban populace of India.
Apart from that the magazine is favourite amongst the people because of thefollowing reasons: Widely circulated film magazine in India with more than 1 lakh subscribers excluding occasional buyers of this magazine. A film magazine for those fans who can‟t get enough of stars on the silver screen and want to know about their personal life. Filmfare is probably the only one that maintains a fine balance between the gossip and actual information. There are good quality pictures to begin with. Interviews which give you an update on the professional and personal life of the stars. And the best of all who can forget the free gifts - unique with each issue of Filmfare. Filmfare awards a very smart marketing tool which cannot be missed by anyone.
RECOMMENDATIONS & SUGGESTIONSFILMFAREThe magazine should include or emphasise in detail on the following sections:Hot spotsThis section should contain articles about the hottest topic in industry and hottestdoesn‟t mean that love between X hero and Y heroine or a new boy friend of heroineY etc., it should be about the film industry. For example, ARR scoring for “Lord ofthe rings”, Lagaan nominated for Oscars, Deepa Mehta‟s again with “Water”, AamirKhan in Rising Sun etc., and information of this kind should be dealt under thissection.New ComersIt should contain the reviews of the movies released last month and the movieshould analyzed in detail and the pros and cons of the movie should be discussed. Itshould contain the reviews of the albums released last month and the music shouldbe analyzed in detail without any compromise.Trend SettersDefinitely there are many unforgettable movies and trend setting movies ofbollywood. So those movies should be reviewed and the reasons for its successshould be analyzed. “What stuff in the movie made it unforgettable and trendsetting?” This section should give a detailed answer for this question.
Old is goldThis section should discuss on the old movies and reviews on old good movies andthe biographies about old directors, actors, actresses, musicians, technicians etc.,should be written. Through this we honour them for their contribution to Indiancinema.InterviewsThis section should contain interviews with talk of the town personalities about theirnew venture or anything related to their work.PreambleIt is the section under which previews are written for new movies or albums that aregoing to be released soon.Tips for dummiesSome tips given for direction /cinematography/editing /choreography andall the techniques behind the screen in making movies from experts in those fields. Itneed not be in detail and just enough to explore the difficulties in each field. Andmake the people aware of what is going on behind the screen so that they canappreciate the works of the people behind the screen also. For example, how a songis recorded, how a scene is split into shots, how a lighting pattern is chosen for ascene, how a song is choreographed, how double act shots are taken, how to write astory, how to write a screenplay, how important is make-up for a movie, how sets arebuilt, how a scene is edited etc.Birthday BashThe information about the birthday dates of famous film personalities in forthcomingmonth and also small biographies about them and their career in film industry.
Coming upThis section is to make your readers to buy your next issue and should contain sometopics that are going to be dealt in the next issue. The topics that you mention hereshould be attractive enough to force the reader to buy the next issue.Health TonicsThis section should contain some selected feedback from the readers about yourprevious issue and it is a very important section for the improvement of the magazinesales.Reader‟s contests and prizes.In this section the magazine can conduct some contests and attract the readers andgive away the prizes for the winners. It should contain information about new contestand information about winners of the previous contest. The contest should not besilly like asking questions like what is the first movie of hero X, what is the color ofcostume of Y heroine in Z movie song, instead it should induce imagination andcreativity in readers mind. Example: Write a better climax for movie „X‟, write adifferent lyrics for the song „Y‟ for same situation etc.