Be the first to like this
Digital Growth Day: September 18, 2014
THE SECRETS OF SELLING THROUGH SOCIAL
Remember the Internet back in the late ‘90s? Most brands saw it as little more than a marketing opportunity, posting shoddy online versions of the print brochures they were used to churning out. Then the likes of Amazon came along and showed the world that the internet was actually a channel you could sell things on. Boom! They’d invented ecommerce and, In the process, they dominated their competition for the best part of 20 years.
Well, the same thing is happening all over again with social, and brands are making the same mistake: treating it purely as a marketing channel. But, here’s the thing: social media should be making you money, not costing it. Unfortunately, people aren’t in social to shop, so it’s not as simple as slapping a store-front onto your Facebook page and waiting for the cash to come flooding in. There are a few secrets you need to know first…
But don’t worry. We’re terrible at keeping secrets, so we’re going to spill the beans, taking a look at some cutting-edge examples from the likes of Tesco, Paddy Power, J&J and Sony along the way.
Robin Bresnark, Director of Client Success, Buyapowa