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Brexit:

How design made the difference
@RobCoke
“design”
1

Boring bit
2

Beery bit
3

Brexit bit
*cardboard box
Big fish, little fish*
Patrick Cox, Independent Creative Director
“Companies don’t need
advertising, they need

to be designed better”
“Software is eating the world”
Marc Andreessen, 2011
Brand

=

UX
“Snapchat’s UI is like a

child-proof lock for adults”
Design thinking is

customer-led thinking
A team player?
The ultimate team player?
Design creates value
Defining customer experience
Budweiser
“The new design of Bud Light is
going to do more for the brand
than any advertising that we do”
Jorn Socquet, US VP Market...
Resonating with the subconscious
Budweiser
Freedom
Authenticity
Ambition
“Your products run for
election every day and
good design is critical to
winning the campaign”
AG Lafley, Procter & Gamble...
BREXIT
BRECISION
BREFERENDUM
BREXIT
Promoted by Will Straw on behalf of Britain Stronger in Europe (The In Campaign Ltd), both at St Bride’s House, Salisbury ...
‘Vote Leave’ mobilised its audience
Unleash the power of design
Treat it holistically
Combine elements carefully
Make an emotional connection
Don’t be a mug!
@StudioOutput
@RobCoke
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016
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Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016

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Presentation by Rob Coke - Group Strategy Director at Studio Output. Rob is a strong believer in the power of design to effect change and influence communities. His talk, entitled "Brexit™ - How design made the difference" is incredibly on point! In the aftermath of the EU Referendum, he’ll explore some of the ways design can influence rational and emotional decision-making, with potentially catastrophic consequences.

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Studio Output: Brexit - How Design Made the Difference - OMN London, 19 July 2016

  1. 1. Brexit:
 How design made the difference @RobCoke
  2. 2. “design”
  3. 3. 1
 Boring bit 2
 Beery bit 3
 Brexit bit
  4. 4. *cardboard box Big fish, little fish*
  5. 5. Patrick Cox, Independent Creative Director “Companies don’t need advertising, they need
 to be designed better”
  6. 6. “Software is eating the world” Marc Andreessen, 2011
  7. 7. Brand
 =
 UX
  8. 8. “Snapchat’s UI is like a
 child-proof lock for adults”
  9. 9. Design thinking is
 customer-led thinking
  10. 10. A team player?
  11. 11. The ultimate team player?
  12. 12. Design creates value
  13. 13. Defining customer experience Budweiser
  14. 14. “The new design of Bud Light is going to do more for the brand than any advertising that we do” Jorn Socquet, US VP Marketing, Anheuser-Busch InBev
  15. 15. Resonating with the subconscious Budweiser
  16. 16. Freedom Authenticity Ambition
  17. 17. “Your products run for election every day and good design is critical to winning the campaign” AG Lafley, Procter & Gamble CEO, 2005
  18. 18. BREXIT
  19. 19. BRECISION
  20. 20. BREFERENDUM
  21. 21. BREXIT
  22. 22. Promoted by Will Straw on behalf of Britain Stronger in Europe (The In Campaign Ltd), both at St Bride’s House, Salisbury Square, London, EC4Y 8EH. strongerin.co.uk
  23. 23. ‘Vote Leave’ mobilised its audience
  24. 24. Unleash the power of design Treat it holistically Combine elements carefully Make an emotional connection Don’t be a mug!
  25. 25. @StudioOutput @RobCoke

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