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Inside the mind of a supercharged PPC strategy - Genie Goals at Digital Growth Day

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Digital Growth Day: September 18, 2014

TURBOCHARGE YOUR PAID SEARCH CHANNEL BY FOLLOWING 5 KEY STEPS
Build Paid Search campaigns that break away from the stranglehold of marginal gains, create big returns and outperform your competition.

Genie Goals is one of Google's top selected Google Partners agencies; they have been promoted several times by Google to receive top level assistance and cooperation. This was the results of Genie Goals' rapid growth and the outstanding results they achieved for their clients times and times over.

In this session, Genie Goals Account Director, Luca Senatore (also a Mixed Martial Arts athlete and Mind Coach), will share the company's proven methodology and best practices. The very same methodology used to:

-Increase revenue by 330% in two months for Bags ETC
-Increase non-branded revenue by 403% and reduced CPA from 234% to 60% in three months for Dwell.co.uk (part of DFS) - in fact it's now close to 35%
-Successfully launch profitable campaigns in 51 countries for Amara Living after increasing UK revenue by over 300%
-Be noted by Google and therefore selected to access projects still in beta and benefit from a more comprehensive assistance and support

Luca Senatore, Account Director, Genie Goals

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Inside the mind of a supercharged PPC strategy - Genie Goals at Digital Growth Day

  1. 1. INSIDE THE MIND OF A SUPERCHARGED PPC STRATEGY One proven strategy to dominate the PPC game, break away from the stranglehold of marginal gains and outperform your competitors
  2. 2. ABOUT ME... Full-time Account Director and Product Manager at Genie but also: •Marketing professional since 1999 •Marketing and sales consultant since 2004 •Fully qualified Mind Performance Coach –worked with more than 1000 people •Master hypnotist •Martial Arts athlete and instructor
  3. 3. ABOUT GENIE GOALS… Paid Search Specialist ▪ Everyday, all day, all we do is Paid Search Performance Only Model ▪ We take all the risks ▪ We are incentivised by sales not spend ▪ Our clients never miss CPA targets Obsessed About Winning ▪ Winning team (Genie Academy) ▪ Winning technology – Clarence ▪ Winning methodology
  4. 4. SUCCESSFUL PAID SEARCH STRATEGY (amara.com) Client X
  5. 5. SUCCESSFUL PAID SEARCH STRATEGY Client Y
  6. 6. SUCCESSFUL PAID SEARCH STRATEGY Client XY
  7. 7. SUCCESSFUL PAID SEARCH STRATEGY Client Z
  8. 8. SO WHAT’S INSIDE THE MIND OF THIS EXTREMELY SUCCESSFUL PAID SEARCH STRATEGY? And why is it so important?
  9. 9. SUCCESSFUL PAID SEARCH STRATEGY
  10. 10. THE MIND Confidence Personality Types Goals Core Beliefs Habits Neuro Associations Primary Psychological Needs Positive Thinking Ambition
  11. 11. THE MIND Ambition –Thinking BIG
  12. 12. THE MINDTHINKING BIG Not just a goal… A BIG goal…
  13. 13. THE MINDTHINKING BIG “To a man, it’s simply impossible” Ford replied: ''Produce it anyway.” Henry Ford
  14. 14. THE MINDTHINKING BIG
  15. 15. 7 TIMES TOUR DE FRANCE CHAMPION POST CANCER!
  16. 16. THE MINDTHINKING BIG If you don't have a mountain, build one and then climb it. And after you climb it, build another one; otherwise you start to flat line in your life. Sylvester Stallone
  17. 17. BACKRUB… GOOGLE
  18. 18. THE MINDTHINKING BIG ▪Eliminate the limitations we inflict on ourselves ▪Shifts our focus ▪It raises the bar –prompts improvement ▪It’s exciting ▪It’s contagious: colleagues, boss… everybody
  19. 19. ▪Eliminates their fears ▪It sets their own path ▪It prompts improvement ▪It’s more exciting ▪It’s personal •THE MINDTHINKING BIG(FOR THOSE AROUND US)
  20. 20. THINKING BIGIN PAID SEARCH In practicemeans…
  21. 21. AIMING BIG How do we DOUBLE this account? ▪New client meetings ▪Clients reviews ▪Our business
  22. 22. THERESOURCES… THE THREE TS Technology and Strategists Together ▪The best PPC consultant –at scale ▪Constantly evolves -does more ▪Is integrated Time ▪20% of our time is ‘FREE’ so we can grow ▪Capable of acquiring 2 new clients at any given time Team ▪New vs experienced ▪Clever people ▪Account management protocol
  23. 23. GOING IN BIG Go in BIG to: ▪Get data… fast ▪Help set high CTR ▪Find your magic position (hopefully within first three, if not more CRO work is likely to be required) ▪Achieve maximum expansion Then… •Optimise •Achieve maximum profits •Go granular (CPAs set at product level) •Repeat (Think BIG, Go in BIG, Optimise)
  24. 24. GOING IN BIG VS
  25. 25. TAKE ACTION An idea without action is like a table without legs…
  26. 26. @lucasenatore -@geniegoals luca.senatore@geniegoals.co.uk 0844 415 5532 –07769 833 144

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