Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dean Bubley – The Future of Business: The Phone Call

357 views

Published on

Dean Bubley, Founder of Disruptive Analysis, presentation on The Future of Business: The Phone Call.

Presented at OMN London's The Future of Work – The All-Stars Edition on 11th June 2015 aboard the HMS President, London.

Published in: Business
  • Be the first to comment

Dean Bubley – The Future of Business: The Phone Call

  1. 1. The Future of Business: The Phone Call Dean Bubley, Disruptive Analysis June 2015 dean.bubley@disruptive-analysis.com @disruptivedean
  2. 2. 1876 was a good year for inventions Copyright Disruptive Analysis Ltd 2015June 2015 Alexander Graham Bell Nikolaus Otto (+Daimler & Maybach)
  3. 3. In the beginning – “Proxi-phone” Near voice
  4. 4. Distant voice [Tele-phone] >130 years ago Transformative change 4 billion users >10 trillion minutes c$1Trillion market
  5. 5. But now…. “Peak Phone” Copyright Disruptive Analysis Ltd 2015June 2015 136% 74% 63% 40% 38% 15% 15% 5% 5% 1% 0% 0% -7% -7% -12% -14% -14%-20% 0% 20% 40% 60% 80% 100% 120% 140% 160% IND CHN BRA RUS POL SGP FRA AUS JPN ITA KOR GER NED USA ESP SWE UK Source: Ofcom, IHS, Disruptive Analysis Aggregate Fixed+Mobile Outgoing Voice Telephony Volumes, Minutes, 2013 vs. 2008 UK phone minutes fell another 5% in 2014
  6. 6. Old distant voice [Tele-phone] Interruptive One-size fits all Session-based Limited context Unnatural etiquette Heavily regulated Expensive >130 years ago Pretty good for the 19th century... but for 2015?
  7. 7. Services fragmentation: The best tool for the job Copyright Disruptive Analysis Ltd 2014June 2015
  8. 8. The question nobody bothers asking Copyright Disruptive Analysis Ltd 2015June 2015 Why do people make phone calls anyway?
  9. 9. “Calls” are jacks-of-all trades. Many use-cases: Conference Meeting up Gossip B2C Cust Svc B2B internal Spam Flirting Voicemail Wasting time Copyright Disruptive Analysis Ltd 2015June 2015 Diagram is illustrative, not actual data
  10. 10. Paris telephony - opera
  11. 11. Three routes to the future Copyright Disruptive Analysis Ltd 2015June 2015 Better User- Interaction Context & Purpose Embedded Comms Tech Enablers Apps & browsers WebRTC Sensors Audio processing Cloud PaaS Security & crypto Machine learning 4G / 5G / WiFi Analytics & Big Data UI tools & APIs
  12. 12. Embedded communications Copyright Disruptive Analysis Ltd 2015June 2015 In-app In-Browser In-Thing
  13. 13. Key enabler of embedded comms: WebRTC Source: Disruptive Analysis 2014 Edition WebRTC Report, March’15 Update Copyright Disruptive Analysis Ltd 2015June 2015
  14. 14. No context Copyright Disruptive Analysis Ltd 2015June 2015 Photo by Staffage via: kaboompics.com
  15. 15. Communications using Context Copyright Disruptive Analysis Ltd 2015June 2015 App-context Analytic-contextSensor-context
  16. 16. Copyright Disruptive Analysis Ltd 2015June 2015 Click here to speak to an agent Browsing for: Darren Delaney = Magician HOT SALES PROSPECT!! Hand off call with context data to affiliate Context
  17. 17. Dean Bubley www.disruptive-analysis.com disruptivewireless.blogspot.com @disruptivedean information@disruptive-analysis.com Skype:disruptiveanalysis Copyright Disruptive Analysis Ltd 2015June 2015

×