1.
SEO Guide For E-Commerce Website

2.
Introduction
● For a successful website it should have a
regular incoming traffic
● SEO helps in building traffic for your
website
● It allows searching like Google and Yahoo
to find your website
● SEO is important for E-Commerce

3.
● If your website is not reachable to the
customer then there would be fall in your
product purchasing
● Do you know how many % of the population
choose their searches from the first page
● SEO helps your website rank higher than
any other website in the searches

4.
Manage Your Keywords
● Using keywords people find your website
● Finding out popular keywords that people use
for searching and which has less competition
● For eg: “Shirt” is a common keyword which is
use by thousands of website instead we can
use “Peter England Casual Shirt” could have
less competition than keyword “Shirt”

5.
● You can use Google Keyword Tools for
monthly keywords research
● Choose keyword which has less
competition and has more monthly
searches
● Google Keyword Tool provide you with the
relevant keyword below your keyword

6.
● Build your website after your SEO has been
established
● The number of keyword search can be used to
form the proper structure for your E-Commerce
website
● This can be carried out by building the pages
higher in the website
Build A Systematic SEO Website Architecture
Home Page
Category Category Category

7.
Keyword Mapping
● Keyword mapping is use where the website like E-
Commerce which has more than thousand of
content on distinct pages
● Assign keywords to distinct pages which cover
your complete website
● When keyword get searched the search engine
focus on every page with a single keyword which
helps in ranking your website high

8.
Optimization On The Web Pages
● On-page optimization attracts search
engine by showing relevant keyword on the
page
● It tells that this is the page what the
searcher looking for
● Use of keyword on the places where the
search engine look for involves in the on
page optimization

9.
● By the SEO expert, places where
the keyword should be utilise are
as follows
○ URL and Title Tag of the web
page
○ H1 and H2 tag
○ The body copy
○ Images

10.
Optimization On Off-Page
● Off-page Optimization tells search engine about
popularity of your page which has the searched
content
● Links is the key which Google consider as a
popularity in your website
● To rank websites with equal good content Google
consider the quality and the amount of incoming
links in the website

11.
● Videos, Social Media, Blogs, Article are the
basic level strategies which works well
● This attract attention of search engine and
helps in getting high ranking
● Off-page optimization sometimes called as
link-building

12.
Tracing And Analysing Your Strategy
● It can be difficult to figure out that whether
you're techniques are working or not
● Adjust your strategies according to the
effectiveness of the techniques
● Google Analytics is the free tracking tool by
Google which shows statistics of the
website

13.
Conclusion
● SEO result may take a day week or even a
month, don’t expect to get it instantly
● It completely depend upon the keywords use
and the name of the E-Commerce site
● Success of the E-Commerce site completely
depends upon the ranking on search engine
● SEO on E-Commerce site attracts more
incoming traffic

14.
OmnePresent Services

15.
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