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Marketing Objectives For Business
By OmnePresent

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Marketing Objectives
● Marketing objectives are goals set by a
company when promoting its products
or services to potential customers that
should be achieved within a given time
● It includes increasing product
awareness among targeted audience
giving information about product or
service features, and cutting down
customer resistance to buying the
product
● OmnePresent enables marketers to
determine the overall marketing
objectives

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The SMART Approach
● SPECIFIC:- Make sure the objectives are
easily identified and understood
● MEASURABLE:- Make sure the objectives
can be measured, monitored and
recorded
● ATTAINABLE:- Make sure that the
objectives have a fair chance of being met
● RELEVANT:- Make sure that the
objectives are appropriate for teams or
individual
● TIMELY:- Make sure that the objectives
have clear time frames including start date
and end date

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Benefits Of Setting Marketing Objectives
● Marketing objectives are vital to
marketing success
● Enable a company to control its
marketing plan
● Provide a way to measure
company’s progress
● Set out what a company wants to
achieve from its marketing activities
● Help a company to develop
products and services that meet the
needs of target market

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How To set Marketing Objectives
● Summarize your goal. This will help
company to set longer-term as well
as short-term strategic goals
● Make sure you fully understand
needs of current market
● Define marketing tactics that will
take to successfully attain your
company’s goals
● Develop products and services that
will meet the needs of target
market

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How To set Marketing Objectives
● Select a completion date. This will
help to achieve goals within time
● Understand your customers, their
wishes and wants
● Set your marketing budget
● Understand your company’s
competition. Do research on their
strengths and weaknesses

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Final Thoughts
● It’s the best way to achieve your
company’s goals
● Marketing objectives need to fit in
with the overall business objectives
and drive the direction of your
company’s marketing strategy
● With proper understanding of your
company's strengths, weaknesses,
external opportunities and threats,
set marketing objectives for getting
desired results

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com