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Landing Page
Optimization

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● Business benefits from a high
conversion rate leading to higher
client base
● Landing page aims at capturing
leads before sending them to
sales funnel
● Each page should contain valid
contents
● Right from the size and colour of
your call-to-action to length of
page should have a valid purpose
Landing Page - A Work Of Art

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Be Consistent
● Consistency refers two things
○ First consistency is the details you present
regularly
■ Irregularity in the facts shouldn’t
happen
○ Second consistency is users experience
■ Consistency entails comfort for those
visiting landing page
■ It’s important to continue innovating
and improving the elements of landing
page
■ Too many changes at once can affect
your conversion rates

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Incremental Changes
● Businesses are so focused to do changes on
their landing page they are not thinking from a
clients perspective
● Redesign of landing can lead to stress and
confusion for clients
● A complete redesign can cause up to a 20%
down in conversion rates
● They allow us to track the triggers responsible
for increase or decrease of conversion rates
● So that we can precisely take note of down-turn
and reverse it

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Narrow Your Focus
● Landing page should consist of one intention
in mind
● More calls-to-action leads confused
prospects
● The content should be simple and relevant
● Limit your value proposition to two lines
● Get rid of excess distractions
● Ask only those fields which are valuable to
the company
● Avoid any links on your landing page or you
may lose the potential prospect

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Test Different Phrasing and Formatting
● CTA can make or break landing
pages’ conversion rate
● The landing page should include
what's absolutely needed
● The value proposition should be
simple and clear indicating the
benefits to the clients
● Testing should be done to find
the defects in the page

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Create Urgency
● Creating a sense of urgency or
scarcity is an effective approach
● For Instance, “Limited Time
offers” compel visitors to act
quickly
● CTA can also include offers like
“Only the first 100 sign up will be
given free eBook”

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Use Directional Cues
● Use relevant cues to direct
visiting clients
● Try to put the attention towards
what’s important
● Directional cues are important as
the landing pages may not be
read completely
● Make use of arrows pointing
towards the information want to
be showed

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Credibility Indicators
● Use previous clients’ testimonials, to
convince your potential clients
● Implement positive testimonials on
your landing page
● Include picture of the client on the
testimonial to enhance credibility
● Customers like to check the reviews
before investing

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Relevance
● Keep offers consistent with
CTA and landing pages
● Advertisements should fulfil
the readers expectations

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Conclusion
● The main aim is to increase the
conversion rates through landing
pages
● Profit potential will substantially
increase
● Every information on your page
should be have a purpose
● The sections of the page should be
strategically designed to maximize
the effect of the page

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com